Family Office & UHNW - Empowering Family Dynasties
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Family Office & UHNW - Empowering Family Dynasties
Lugen Family Office Is The #1 UHNW Family Office Resource
Curated by Enzo Calamo
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Resumes Are so OVER - LinkedIn, Google & Personal Brands Rule New Job Market

Resumes Are so OVER - LinkedIn, Google & Personal Brands Rule New Job Market | Family Office & UHNW - Empowering Family Dynasties | Scoop.it
The resume is dead (or at least it's jumped the shark ). The resume used to be the tool that would get you noticed. No more. It's a fading bit player, no longer the star of the show. Now, by the time someone has seen your resume, they've already Googled you. Your resume has become a "late to the party" confirmation of your Google results and LinkedIn profile, rather than the enticement to opportunity you expect it to be. move over resume, here's its replacement.
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Facebook vs LinkedIn [infographic]

Facebook vs LinkedIn [infographic] | Family Office & UHNW - Empowering Family Dynasties | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

Via Georgina Lester, Mark Gittos, Martin (Marty) Smith
Nicoletta Gay's curator insight, March 29, 2014 3:47 PM

The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.    

Victor Juarez's curator insight, March 31, 2014 5:55 PM

Facebook or  Linkedin? Mejor las dos pero si hay que elegir...

Dawn Jensen's curator insight, April 8, 2014 5:59 PM

For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.

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Red Bull's Branding Lessons For Personal Branding via Curatti

Red Bull's Branding Lessons For Personal Branding via Curatti | Family Office & UHNW - Empowering Family Dynasties | Scoop.it

This post is about the branding journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now. What are implications of Red Bull's branding lessons for personal branding?

* Create community, don't try and create a "personal brand" on your own (and yes we realize that sounds strange).
* Find VISUAL and DYNAMIC ways to discuss your personal brand.
* Use recognizable logos that are relevant to your personal brand.
* Look for the AWESOME and OUTSTANDING and then take a risk and DO IT.
* More risk in being boring than taking risks.

Create community, get visual (pictures, graphics, video) riff recognizable relevant logos and take risks since the  biggest risk is not taking risks.

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