Enlaces citados en el libro "Estrategia de contenidos"

Innovación es un término complejo, con múltiples significados y tipos, dependiendo del interlocutor y del entorno y circunstancia en donde se lo pronuncie.

We've updated our Ultimate Content Marketing Tools list to include over fifty new tools and several new categories including influencer marketing, paid promotion, writing, auditing and optimizing conversions.

Encontrar imágenes libres de derechos, editarlas, crear infografías o incluso acompañar tus contenidos con presentaciones no es nada fácil pero hay que hacerlo. Por eso hoy vamos con un post facilito pero útil en que he recopilado diferentes regomendaciones de herramientas gracias a infografías encontradas en Pinterest. En mi tablero "Redes Sociales: herramientas" hay muchas…

Creating great content, week after week, has a set of challenges. It’s one thing to understand how to create hig

It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are comp…

Do you ever feel confused about which members of your digital-content team should make what decisions and when? Do you wish that your organization had a better process for maintaining its old content so that customers were more likely to … Continue reading →

Managing Chaos eBook: Lisa Welchman: Amazon.es: Tienda Kindle

Contenido eres tu, ebook colaborativo coordinado por Eva Sanagustin para comprender los diferentes usos de los contenidos

Learn about organizational structures, the framework that organizes all of the formal relationships within an organization, establishing lines of accountability and authority.

Conoce los 8 perfiles profesionales necesarios para poner en marcha un departamento de inbound marketing y sus principales funciones.

From consistent album releases to theatrical onstage antics, some rock bands exhibit marketing genius that's off the charts. Just like the members of a band co…

Here is a full example and template for a Chief Content Officer job description, available in both PDF and MS Word documents.

A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful - cut-out-and-keep guide for content professionals.

Here is how content teams are organized, based on new research from Rundown in their 2016 Content Report - includes infographic

If you could transplant marketers from the 1950’s into a modern marketing department, they likely wouldn’t understand half of what we do. How could you explain…

Learn how front-end and back-end content strategists operate and why they must work together – Content Marketing Institute

Director de contenidos

Hoy es casi innegable lo importante que es tener contenido de calidad para ayudar con el posicionamiento de tu sitio web y el content manager es quien está a cargo de la auditoría de los contenidos por lo que es clave tener uno en tu equipo

Stories are the currency of human relationships - Robert McKee Having been Chief Storyteller for Microsoft Dynamics AX and now being responsible for publishing Customer Stories across Microsoft

At last, the economy is picking up a little. After a couple of years of "doing more with less," you may be lucky enough to be hiring. Maybe you've spent all morning digging through piles of cover

Becoming a better writer means becoming a better thinker. Use these ten tips to create a culture of writing in your company and your own life.