Enlaces citados en el libro "Estrategia de contenidos"
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Enlaces citados en el libro "Estrategia de contenidos"
Bibliografía y enlaces que cito en mi libro "Estrategia de contenidos. Técnicas para tu empresa crezca".
Curated by Eva Sanagustin
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The Power of EGC: Employee Generated Content

Tactical: Set Up A Successful EGC Program 

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EGC is the Key Content Marketing Trend

EGC - Employee Generated Content is a critical component of any thriving content marketing program. But it's not always easy to get content from employees. 4 tips how to make EGC work
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Recursos para usar mejor los contenidos

Artículos, libros, ebooks en PDF, tutoriales, cuestionarios, FAQ... todos mis recursos clasificados según tus intereses.

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What Is a Content Library? Plus Answers to 9 More Questions about This Innovative Lead Gen Approach - Copyblogger

A content library is a powerful lead generation tool. Demian Farnworth explains exactly what it is and how you can build one for your website.
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Visually | Premium Content Creation for Better Marketing

Create engaging infographics, videos, and ebooks for your marketing campaigns. We make premium content creation fast, simple, and affordable.
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Canva Design School Blog

Canva's Design School has everything you need to learn design. Check out our daily design articles, interactive tutorials and awesome tips.
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Content Marketing Resources | Whitepapers, Guides, Case Study, Webinars and Events | NewsCred

The Academy is your #1 source for content marketing strategy, social media insights, digital marketing trends, and advice on the growing world of content marketing.
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How to Get Content Marketing "Buy-In" - Social Media Explorer

Content marketing success often hinges on buy-in, from both above and throughout the organization. Mark Smiciklas shares some practical ways to get both.
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¿Son los contenidos más eficaces que la publicidad tradicional?

Reunimos cada vez más evidencias de que los contenidos pueden ser más eficaces que los formatos publicitarios basados en la interrupción y la repetición. ¿Qué elementos resultan imprescindibles en…
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99 Amazing Content Marketing Hub Examples

What are the best content marketing examples? Read this list of my top picks for content marketing hubs.
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Acerca de la automatización

Obtén más información sobre la función de automatización de MailChimp, así como de los diversos tipos de procesos de automatización y cómo puedes empezar.
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Send Better Email | MailChimp

MailChimp is the best way to design, send, and share email newsletters.
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Comparativa de plataformas de Marketing Automation

Saber cómo medir el éxito de tus acciones y ser capaz de identificar todo lo que es necesario mejorar, son factores muy importantes que influyen en el momento de seleccionar una plataforma de Marketing Automation.
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El concepto de la oferta en el Inbound Marketing

Aprende aquí en qué se diferencian las ofertas del inbound marketing respecto a las del marketing tradicional.
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Lead Nurturing o Maduración de Leads

Te explicamos qué es el lead nurturing y qué ventajas ofrece para tu empresa.
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Lead Scoring o Calificación de Leads

Te explicamos qué es el lead scoring y cómo puede ayudarte a vender de forma más eficiente.
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10 Reasons to Consider Marketing Automation

Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.

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Calendario editorial estacional: qué toca publicar hoy

Hay eventos o fechas recurrentes que marcan tus acciones.

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if you’re not putting good content out there for buyers to find, you’re not going to make the sale

“if you’re not putting good content out there for buyers to find, you’re not going to make the sale” - Best Reason for Content: The Sale’s Over Before it Begins | Kranz Communications | B2
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How to Design Content Remarketing Campaigns That Actually Work

Learn how to design remarketing campaigns that help you recapture your audience.
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Does Your Inbound Marketing Funnel Have Enough... - Infografías de marketing de contenidos

Does Your Inbound Marketing Funnel Have Enough Room For Trust? by @garrett_moon | Convince and Convert: Social Media Strategy and Content Marketing Strategy
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