Entrepreneurship, Innovation

As more games hit the market, it becomes harder for publishers to get noticed, which has made proactive user acquisition strategies more important. That’s true of casual games, which have found a huge following on mobile, and more complex games that have found ways to integrate advertising that doesn’t detract from gameplay.

Many technology companies with deep pockets have taken notice of Apple’s success with in-house chip design. Several, including large cloud players, are beginning to follow its example by developing AI chips.4 They have already had some significant wins, such as Google’s tensor processing unit and Amazon’s Graviton and Inferentia chips, all of which facilitate cloud computing.5 In-house creation allows these companies to develop customized chips that offer better performance and security. Costs are also potentially lower, since companies do not have to pay a designer’s premium. In the hotly competitive cloud market, these cost savings could help companies differentiate themselves from their rivals.

The development of ARM reference architectures, combined with the latest process improvements at state-of-the-art foundries, could now open the door to other tech companies that want to move design in-house—even those without deep pockets. If more companies begin designing chips in-house, the semiconductor industry will confront a new type of competitor—and that could have a long-term impact on demand and profitability.

They put too much focus on process and not enough on product.

eMarketer principal analyst Mark Dolliver and junior analyst Lucy Koch discuss how teens are using the Internet. Where are they spending their time? And how is that time spent online affecting their well-being? Mark and Lucy then talk about what younger sports fans are craving and the demographic that feels ignored by beauty brands.