“Collaborative Consumption is still an elite movement. We need to break that.” Markus Barnikel, Carpooling | Economie Responsable et Consommation Collaborative | Scoop.it
From ouishare.net - March 1, 2013 10:16 AM

Carpooling.com, an idea that three German MBA students came up with in 2001, has now grown into an international company that moves over 1 million people each month. Benjamin Tinq spoke to CEO Markus Barnikel about the European ridesharing market and intelligent mobility concepts of the future

During one of his recent trips to Paris, Markus Barnikel, 41, tells me the story of the beginnings of Carpooling.com while sitting on a comfortable couch at Mutinerie Coworking. In 2011 he took the leadership of the company upon the request of its three founders: Stefan Weber, Matthias Siedler and Michael Reinicke had developed the platform Mitfahrgelegenheit (the German word for “ride share”) during their MBA years in Munich.