"Social signals are one of the most notable addition to Google’s search ranking factors this year, as it is a strong indication of user activity or behavior on pages all across the web. These signals are basically retrieved from popular social networks such as Facebook, Twitter and perhaps soon via Google +1, determining pages that receive a lot of attention and social popularity in order to be returned as results to relevant search queries. The main principle of Google and Bing in using these signals is to locate fresh, relevant and significant materials over the web (news, resource, etc) through viral sharing and natural prominence". However, these search engines do have factors to consider in measuring the durability of the content, for them to truly return quality sites on their end such as: 1) Quantity of social mentions on Twitter and/or Facebook. 2) Quality of social mentions measured through the social authority of the Twitter account. 3) Domain authority and Trustrank of the site hosting the content Full Article Here: http://kaiserthesage.com/social-signals/
Tech giants - and startups like Square - want you to use your phone to pay for everything from gum to train rides. Here’s how they plan to achieve cash-free nirvana.
***** Does the death of cash mean new currencies, new campaign opportunities and new bridges from online to offline? Marty
Businesses small and large are using social media successfully to grow their business and connect with customers.
***** Seems foolish to always invent when stealing or stealing and modifying is how Internet marketing is done. Does that mean I don't ever do orginal campaigns? Not at all, it does mean, to quote Picaso (I think), Great Artists STEAL, Bad Artists Imitate.
My fav here is #3. Will be stealing elements of that one soon (lol).
Marty
Facebook is gearing up for a huge social commerce push, according to code discovered by a web developer.
**** Scooped this to Curation Revolution becasuse it is a HUGE announcement or leak sure to continue the ecommerce revolution. M
**** Facebook has already changed the nature of anchor text linking, never an easy thing to achieve, with their ubiquitous thumbs up and shares forcing the SERPs to make linking more of a Vox Populi than an elite prep school practice (the former anchor text linking was reserved to a small group of elite SEO site who understood how to use keywords to support SEO).
We know social commerce is coming and Facebook's attacking the "Wish List" idea with a "want" button is low hanging fruit. Social wish listing is natural and there are startup players in on it (sorry guys you are about to be swept from the field). I've always been interested in identifying the most popular gift. There has never been a central source for purchase data. If Facebook steps in with a "WANT" button we may be able to model what has previously been impossible - the most popular gifts or products by specific segments or personas.
This is exciting if you are an ecommerce merchant. Can't wait to see how much data you will gain and am already thinking about the company I should create to support (lol).
Marty
This guest post is by Greg Digneo of Cloud Marketing Labs. Admit it: you think I’m nuts.
***** There are things I LIKE about this ProBlogger article and things I don't. I like that it gives easy steps to follow when thinking about blogging that are helpful whether your post goes viral or not. I've had several post get picked up and exposed to about a million people via Rescoops and ReTweets and it is cool when it happens.
What I don't like is the idea that some robot approach will work every time. There is certain serendipity to what gets picked up that makes recreating it consistently hard. You are right on a cresting trend, your blog post is in the right place at the right time (my biggest pickups have been from pieces written for Technorati).
Following these tips is a good idea and can't hurt, just lower expectations and know that one way you are creating the next generational of viral content is to be present and supportive to others. When you share their work and follow them they are more likely to do the same.
No matter what, content marketing needs a bit of a junk bond approach - expect most things will be average with a few on either end of the scale (Outstanding and Lousy).
Marty
Summary: Martin Hepp and Jamie Taylor answer questions about the GoodRelations vocabulary in a podcast conversation, exploring opportunities to enrich the way in which we compare goods and services.
***** We are waiting for a bow to tie all of this beautiful social cacophony Together - that bow is the semantic web. Marty
**** Solid tips here. My favorite is give sneak peeks only on Pinterest. Perfect use of a "join us for special things that don't cost any money" idea. Marty
Four young companies have gone pretty far with their marketing strategies in e-commerce. Learn more from Mashable.
***** I'm feeling old. Created my first ecommerce site in 1999 and didn't know any of these companies. Will study strategies here and see what looks cool and report back. Anyone else feel like cool tools are fall from trees right now? Hope it is because many 20 somethings figure may as well start a company since there are no jobs. Wish I'd taken that route not that I mind the P&G to M&M/Mars to my startups route :). Marty
When designing your ecommerce website, keep these three basic principles in mind to streamline your customer's online shopping experience. (RT @vbouton: How to design an ecommerce site to maximize sales ?
***** Good article true to my experience as a Director Ecommerce. Marty
Noisey is an all-music channel curated by the sonically-inclined at Vice Magazine.
***** Scooped this intereting piece into Design Revolution first, but important for Magento and Ecommerce Revolution too.
***** WARNING - There are several F bombs in this interesting video about a little covered retail trend - flash stores dedicated to trends that may have a shelf life of weeks. There is so much excess retail space creating a temporary brick and mortar presence to support a permanent web presence may be a trend we see soon.
We may also see flash or snap sites supported by flash stores. The smart move is to stay on the move, to keep riffing concepts faster and faster, better and better. If that sounds like my favorite SEO advice: more and more, faster and faster, better and better it is because it is the same thing.
Marty
Online fashion magazine Refinery29 is adding shopping carts to its editorial pages.
***** Interesting ecommerce ideas here. I've been working int eh space since 1999 and NEVER found the content/commerce anser. Maybe Refinery29 has linked left and right brain. Great scoop by Yuval.
Marty
USA TODAYAmazon.com could see price advantage fade with sales taxUSA TODAYAsk Matt: How badly will shares of Amazon.com suffer as it must collect sales tax in more states?
***** A possible crack in the huge Amazon retail advantage? Sales tax can't take away from the half a billion pages Amazon has in Google, and I'm betting Amazon's algorithm is sophisticated enough they can arbitrage the diffference between no sales tax and paying sales tax by tweaking their PPC and organic algos just so.
What a common sense and fair approach to sales tax might help do is make being an affiliate valuable again since the absurd fight between states like mine (NC) and Amazon will disappear. Amazon's use of affiliates to build the scaled system they have means they care about affiliates less now than then, but profitable conversion is profitable conversion. Amazon, like all ecommerce merhants, are willing to pay for performance.
Removed the state sales take issue and I bet Amazon removes the barriers to affiliate marketing. Why not? More data is always better to Amazon. Little did we know Amazon would come to mean a river, a website and LARGE and IN CHARGE (lol).
Good scoop by Eric and if you care about ecommerce you should be following his Center For Ecommerce Excellence (CEE) http://www.scoop.it/t/etailing-leadership.
Marty
Robin Good: The shopping experience is about to change as advertising messages keep losing efficiency, at least when compared with trusted social recommendations.
And some brands, having well understood this mechanism, are already banking on it.
If you are curious to get a glimpse of what the online shopping experience is increasingly going to look like, look no further than the excellent examples portrayed in this article.
From Cloverleafinnovation: "To filter the noise, shoppers increasingly turn for advice to a “trusted source,” which might be a retailer, a manufacturer brand, a mass media source (e.g. magazine, TV), or close, personal contacts.
We just don’t have time to visit every store, research every product feature and benefit, and uncover the optimal “just right for me” product.
Instead, shoppers are now looking for trusted curators who will present us with a small, personally tailored set of choices.
Think of it like one of those major traveling exhibits of Titanic or Pompeii artifacts. The museum-goers trust the exhibit curator to choose the most exciting pieces to display, out of hundreds that might be warehoused; to organize them in logical fashion, ideally placing them in some kind of historical or environmental context; and finally to label or describe them so we can understand what we’re viewing and relate it to our own life.
Here are three current examples of curation in action:..."
Excellent. 9/10
Original article: http://www.cloverleafinnovation.com/blog/distributing-curating
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo.
**** If you are an Internet marketer you should follow Antonino Militello. Marty
Bob Greene says consumers who browse in shops and snap cell phone pictures of merchandise they'll later buy online instead, are undercutting brick and mortar businesses......
Showrooming doesn't have to kill business. It does mean we need to change our approach and put our creativity caps on especially if you run a bricks and mortar that better become a Bricks and clicks :).
Marty
**** Just RTed an great example from Target showing how to tell a story and use Twitter for commercial purposes. I'm heading out, so that tweet will be at the top of my stack for a bit. Check it out if you have a moment, Target gets it.
Interestingly, the tweet was promoted into my stack without me following Target (haven't seen that before, but don't mind as long as it isn't like ever other Tweet). Hope you will follow @Scenttrail too. I'm inching my way toward 2,000 followers and that is cool and inspirational enough that I'm going to give away some of my NewsJacker tees to followers who help put me over that landmark 2,000 follower point (two steps forward for one back right now LOL).
Thanks,
Marty
From The Article: "The SEO benefit social media passes to SEO still does not replace the entire ranking factors. Those factors consultants consider when performing ‘traditional’ SEO still apply. However social media is now a new channel to be included during SEO. There is a mutual relationship between search engine opitmisation and social media. This means that upon creating good and original content that gets enough social shares, one will increase the rankings for that specific URL. Getting social shares demonstrates that it is good content and would be helpful for users when searching on search engines".
Facebook Slowly Scrubs Off the StinkE-Commerce TimesFacebook shares are rallying after their post-IPO slump, climbing 22 percent over the past two weeks.
***** From where I stand, inside the largest content network in the world, Facebook's IPO "stink" just sent all kinds of links, traffic and juice their way, but sure let's pretend the real world matters for a second or two :). Marty
Ecommerce websites are becoming increasingly popular as people prefer to shop sitting in their homes and offices. It gives the customers the power to choose the best available deal online.
***** Published first to Magento Ecommerce, but relevant here too.
Not a bd primer for ecommerce. I would add:
* Cart that doesn't suck - they all suck, but some suck less. Since the most expensive traffic is the carts left abandoned get a good one where "good" is the fewest steps possible and clear directions (usually the presentation lawyer is on you but Check That).
* Email Marketing - Email is beyond critical for any successful ecommerce store. I prefer Bronto in Durham, but be sure to plan in email capture and you may want pop unders (email is that important).
* Read Don't Make Me Think by Kruger - Keep it simple and try to avoid mission creep. Remember 5 Links on your home page will get 90% of the clicks so make ure those 5 are easy to find.
* Mobile - Build Responsive because the mobile tsunami is HERE. If you don't know about responsive web design, find someone who does.
There are many more ecommerce tips, but let's stop here for today, take a deep breath and jump in. Marty
In a previous article, I covered 3 Common PPC Ad Copy Flops. In this article, I’ll cover common landing page flops and discuss ways in which pages can be tweaked to improve conversions, overall marketing messages and various other factors. Some great takeaways : Clear focus Too many fields Great images are important...
Landing pages appear after an online Ad, e-mail link, search result, or specific promotional URL and play an important role in the success of an online......
***** Starting to think all websites are really just a series of optimized landing pages with some threading so there is a common story, a bow around the all. Marty
A sputtering economy isn’t slowing the growth of e-commerce.
**** Agree with much of this article and would add a few things including but not limited to:
- Resurgent Google (Google is kicking ass and taking names, why? Becasue they can :).
- Mobile, Mobile and Mobile - once Smart Phones reach 50%, and they have in the US, the tipping point is behind us.
- Agile Marketing Revolution - I know marketing seems overwhelming now, but I was at a meeting last week that gave me hope we will reset this puppy back in a direction that makes sense toward hearts and minds and away from the shinny things that distract us from truth, liberty and the American marketing way (lol).
Marty
The continual growth of the online retail environment has encouraged brick-and-mortar merchants to rethink the data they collect and analyze.
***** Many retailers still don't know what they don't know. Marty
Interactive window display lets you design your own Havaianas...
***** Can you say Minority Report or The Matrix? O2O is the next web revolution (offline to online and back agian). Too cool! Marty
Mobile has completely transformed how we shop. Or has it?
**** Great tips for brick and mortar retailers on how to use showrooming, the practice of going to a store to have a tactile experience and then buying somewhere else with a mobile device, in their favor. Can't help but wonder what Internet marketers could do better too.
Marty
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