Serious games, expected to be a US$1.5 billion global market in 2008, are being described by some analysts as the next wave of technology-mediated learning. As organizations intensify their efforts to engage with members of today’s workforce, serious games offer a powerful, effective approach to learning and skills development.
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***** This article sells a little on the hard side for my taste, but the lesson it brings is important enough to Scoopit. The lesson is ecommerce isn't only a B2C idea. B2B business may represent the biggest near term opportunity because they've been in the laggard group adopting to Internet marketing slower than B2C. 
... easily when people use Google's search offerings such trade will help you get your fuel eCommerce Engine. Top-secret vertical search directly from the mouths of CEOs of top professional SEO company. 
**** Just posted in Curation Revolution but related to Ecommerce Rev too. PS please forgive that we have Magento loaded in to the example, but those examples may help you understand the difference between explicit, problem, symptom and brand keys. June 4, 2012
5 Website Mistakes that are Killing Your Business | Pinson Marketing
Martin (Marty) Smith
5 Website Mistakes that are Killing Your Business http://t.co/6TCfLTNd...
**** I would order this list from the bottom up since failure to test across browsers is a killer. You think everythign is fine while your visitors know it isn't. Your numbers go sideways a litte but no so much you deep dive. How to die from a thousand paper cuts. The Flash thing already feels dead to me thinks to Steve Jobs and iPads, but they have certainly killed some sites. I did consulting work on a $1.5M Flash site. Hard to turn to the investor and say there was little to salvage. Hard to explain what makes a website worth something is not how pretty we think it is. What makes a website worth some multiple of $1.5M is what others think of it.
1. Search for stocks. Every successful eCommerce company in existence sells either a completely novel item or an item that it gets for really, really cheap. (Ecommerce | 9 Steps To Starting An Ecommerce Company: 1. ***** I love the deceptively simple sound and feel in this article. The "BUT" is this - no matter what your ecommerce company will take 2x as much time as your best most "worst case" estimate and 3x the money. I've created 3 ecommerce stores and managed a multimillion online store owned by others. Keep my 2 and 3 rule and rock on. Oh, one more thing. Holiday 2012 is in bed by end of the summer in terms of search engines so make up for being late by buying PPC ads OR work on holiday 2013. 
Gift Spring is almost over and summer is right around the corner. 
Best of the Web- Los Angeles Times - You've heard of Etsy, the online mega shop of do-it-yourself creativity and inspiration. I am a big fan and admire all the different things that people come up with. * Videos over 1 minute don't work (these are 3x that). * Best way to address issues is head on - these videos focus on story telling weaving a winding tapestry of narration and video (would love to know how much they shot since I know a secret - it only sounds spontaneous in fact this video has been edited with great skill and art from probably hours of conversational style interviewing) * Another steal this for me was the similar close ups (artist and art), by treating both subjects equally in terms of the frame connection is established in a subtle, calm way. Masterful and Kudos to LA Times and Etsy. June 1, 2012
Top 5 WOW Conversion Opportunities For Digital Marketers In 2012 + #Infographic
Martin (Marty) Smith
Increasing customer engagement and conversions are top priorities. Yet many of these professionals have still not tapped all of the opportunities available to make this happen on their sites, leaving a disconnect between what they say and what they actually do.
Wondering what areas offer some of the greatest opportunities for digital marketers to see the ROI of their efforts? What do they say their priorities are vs. what do they actually spend their marketing budget on?
The results of the Adobe 2012 Digital Marketing Optimization Survey - http://bit.ly/KloyOL - and a corresponding Infographic that uncover the top five areas that digital marketers should focus on to immediately improve conversion and return on their marketing investments.
Summary: Survey responses from more than 1,700 digital marketers worldwide, spanning business-to-consumer and business-to-business commerce companies across retail, finance, media, and technology and consumer goods industries, reveal that: Conversion Optimization needs to be given higher priority
Testing consumer engagement throughout the funnel is critical to optimization
The search box is often the most-used area of a website
Marketers are not taking advantage of simple cross-sell or up-sell opportunities
In the burgeoning areas of video, mobile and social, marketers seem to be on the right path
In evaluating this year’s responses, the following Top 5 conversion opportunities emerged: http://adobe.ly/KlpfYc
Source: http://adobe.ly/KlpfYc 
maxOz's comment,
June 1, 2012 9:07 AM
Thank You so much Marty, I don't know what to say! And by the way you are not [slightly dummer!!!
You are always welcome to Oz, and will have a very good friend to greet you xxx 
Pinterest is a social network that is gaining a lot of traction right now, and it's easy to understand why. It's so addictive! Wazala has a Pinterest, which we use to highlight products that people are selling using Wazala. May 31, 2012
Gartner Magic Quadrant for Business Intelligence Platforms Forgets Entrinsik
Martin (Marty) Smith
Cool and highly detailed BI state of the state analysis from Gartner, but they forgot my favorite little BI engine that could - Entrinsik's Informer. Informer launched their very cool intuitive dashboards today (or tomorrow) and there is NOTHING I've seen more capable of a more agnostic data source coupling than Entrinsik's Informer. 
Learn how to design your shopping cart for the most user-friendly checkout process. (RT @HubSpot: What do you hate most about shopping online? **** This HubSpot article has the bar set exactly right. Checkouts don't make you more money, they lose you less (lol). In my last job as a Director of Ecommerce I did a regression analysis on what a consistent .5 improvement in our cart abandonment meant. It was a cool million bucks. This HubSpot article won't help your ecommerce site make more, but you may lose less and NOW is the time to test since 4Q is around the corner (for ecommerce merchants anyway). 
***** As a Director of Ecommerce coupons were both bane and boon. Our customers used them if they were simple and easy to find. They also left our cart in order to look for them and thus the "bane" part. Coupon sites such as Retail Me Not and FatWallet never seemed to be up-to-date and traffic moved over to those sites is traffic lost. 
When you are launching or revamping your online retail site, it is vitally important to choose an eCommerce platform that will fit your current and future needs. If you are looking for a scalable, flexible solution that is easily ... 
Facebook is reportedly rolling out a "trending videos" feature that highlights videos popular with your friends.
***** Video marketing tsunami is coming. Marty 
#AspxCommerce http://www.aspcommerce.com/ V1.1 is Released NOW #OpenSource #Asp.Net #eCommerce to put your shopping experience to a NEXT level and to make your worthy online presence to reach out to your potential customers. AspxCommerce is a good choice for the developers, new users and store owners who want a cost and time effective but extremely scalable and flexible web stores & elegant store design with in a less time built on TOP of CMS FrameWork SageFrame http://www.sageframe.com/
Try the Demo @ http://demo.aspxcommerce.com/ for 30 days FREE trial use.
Try our First 5 brand new Fast-Paced eCommerce Business Templates from here!
You can also download these whole extremely useful and awesome Sites for FREE: http://fashionhouse.aspxcommerce.com/
You will just gonna feel the awesomeness of this Brand New opensource flexible eCommerce platform just unleashed to fulfill your all needs. 
Flash-sale websites such as Gilt Groupe and Ru La La were hailed as disruptors in the ecommerce space, but recently there’s been a bit of a disruption in their success story, prompting some to wonder if flash-sale sites are more of a marketing...
***** Saw comScore data from Q1 that pegged Woot.com's growth.at 95% so interesting to see this article saying here may be some smoke and mirrors. Marty 
15 Things To-Do for E-Commerce Websites Post Launch http://t.co/xlcFAeR8 #smallbiz...
***** Great list here and important to do every step listed as each contributes value. Marty 
The ecommerce barrier to entry continues to get lower as more tools pop up to help even the most tech-aversive entrepreneurs go digital. “Almost anybody can set up an online store,” says Mark Hayes, head of marketing and ... ***** Excellent, insightful and informative post on The New Ecommerce. Marty 
Since SEO can help your ecommerce businesses thrive, optimizing all your product pages for search engines is an important step for gaining more traffic and sales. Below are 10 tips to help ensure your product pages are ... May 22, 2012
Barneys creates branded social experience via ecommerce site redesign - Luxury Daily - Internet
Martin (Marty) Smith
A new #SocialExperience on #Barney’s website http://t.co/gWYjrk7W... 
Great 45 minute video/slide show from researcher comScore on the state of the state in ecommerce proving there is ittle doubt ecommerce is one of our most important trends. In fact, online commerce is leading US out of the great recession with much more robust growth (+17% end of Q1) than any other non gas, auto, housing sector. * Ecommerce now 9% of total US retail * Mobile is now 9% of total ecommerce * Free Shipping is here to stay with 50% of Q1 orders earning free shipping * Amazon continues to kick ass and take names up 29% * Apple, Q1 online sale sup 25%, also doing well * Every major eretailer except HP showed Q1 gains * Tablets are rocking mobile selling 40M consumers in less than 2 years * Tablets are all about shopping leading Smart Phones in every activity category * Every comScore category from Digital Content to Office Supplies was rated STRONG or VERY STRONG for Q1 ecommerce growth * Ecommerce is leading US economy out of recession with much stronger growth than any other non auto, home or gas category Ecommerce is clearly a large, sustainable trend with pockets of amazing jet fuel growth (tablets, Flash Deal Sites such as Woot.com +95%). Cheap, fast, mobile and now isn't going away. Inside of comScore's 45 minute video is similar eye opening information about the mobile summarized on The Mobile Revolution. 
7 Wicked Ecommerce Applications of Shopping APIs - api, digital commerce, entitlements API, Digital Commerce, Mobile Development... ... 
Wantful, give the kind of gift you've always wanted. ... Marty May 21, 2012
Behavioral And Social Recommendation Engines Are About To Rule The World
Martin (Marty) Smith
The biggest blue ocean in Internet marketing is in "read the cookie, fire the site" tools combined with predictive modeling, automated marketing (drip email campaigns, social awareness and social CRM). When everyone has a website the next thing you have to do is make it CONVERT. We will look back on the 3% conversion days as the middle ages at some point very soon because WE HAVE SO MUCH INFORMATION about our visitors it is all but inexcusable to not wrap a website around me like a comfortable blanket or one of those huggies things (lol). And I mean wrap in Real Time or Near Real Time not in some wimpy abandoned cart process (or abandoned site process). |
Scoop it Creator
Martin (Marty) Smith
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