From The Article: "Google’s search marketing services may be becoming irrelevant due to the rise of social search.
That’s in addition to a failure to recognize that Google+ cannot be the sole solution to social search with an always increasing number of web properties.
Info-Tech Research Group expects that Google, which held 90% of the search market in 2010, will only hold 30% in 2013, due to the rising impact of social search".
Yahoo announced Wednesday evening its own new browser: Axis.
Axis offers a faster, smarter search with instant answers and visual search previews.
Working seamlessly between your iPhone, iPad and computer Yahoo is aiming to streamline your searches and connect your experience across devices by giving you access to the same information no matter what device you’re accessing it on.
Visual previews of sites in Axis eliminate the traditional step in web searches where you’re looking through links and replaces that experience with an image of the website you’ll be going to. Some searches can even be done without leaving the page you’re on.
Find Out More: http://mashable.com/2012/05/23/yahoo-web-browser-axis/
Get it now: http://axis.yahoo.com/ 
Over the weekend, Microsoft quietly launched an experimental social network called So.cl. which combines facets of social networking, search, and media sharing with a user interface resembling Google+.
Users are encouraged to search for information about a particular topic, then compile the best results - textual content, images and videos - into a single post.
So.cl is initially targeted to students. It may end up being useful to that market, but it's unlikely to get traction as a mainstream social network.
Here's why: http://www.readwriteweb.com/archives/microsofts-new-social-network-socl-its-like-google-for-wonks.php 
From the Article: "It seems like the world has gone “socially crazy” with more and more social networks launching every single month. It can be tough for a business owner to keep up with all the new networks, in fact as internet marketing experts we even find it hard to keep up.
The time for excuses though is starting to pass, if you’re not on the big 3 social networks then you’re not only missing out on social traffic, but you’re also missing out on search traffic. You see, recently Google and Bing (the two “real” search engines) have updated their algorithms to incorporate more social results.
In fact Bing is releasing a large-scale update, which is the start of its transition to a “social search” platform. Something that is certain to ruffle a few feathers at Google and see them taking their updates one step further".
Read More: http://www.thinkbigonline.com.au/why-twitter-facebook-and-google-are-must-haves-in-your-seo-arsenal/ 
The second day of SMX started with a panelist discussion on social shares, and top tips on how marketers are truly going to be influential.
Full Article Here: http://www.seoptimise.com/blog/2012/05/seo-social-media-tips-takeaways-smx-london-2012.html 
From The Article: "With many people thinking that social media will become an increasingly important SEO weapon, we examine its likely importance in the long term.
When you speak with SEO experts, the hot topic is how social media signals are going to be used increasingly by Google to determine the authority of a website.
It’s believed that the number of Facebook “likes”, Twitter followers, Google +1’s and even You Tube channel views you have, the more credence you could gain from Google". 
"A recent experiment conducted by US search company TastyPlacement tested the impact social media can have on organic search results, taking into account Twitter followers, retweets, Facebook shares and Google+ activity. The key result was that +1s on Google were the biggest driver of organic search engine traffic". 
Does social media impact rankings? How? In the end, social media is a bunch of webpages. Yes, it’s dynamic and user generated content, but it is still presented as webpages. Search engines can crawl these looking for links and mentions. The idea behind social media as ranking signals is that conversations are more numerous than static webpages and less susceptible to gaming and optimization. If one-thousand people on Facebook, Google+, or Twitter link to a page, that page must be current and authoritative. Full Article Here: http://searchengineland.com/what-is-search-engine-ranking-authority-120440 
Search engine optimization (SEO) is about getting your website to show up higher in the Google search listing when someone types in specific search words, like social media training or dog sitter (organic results, not paid traffic). With the prominence of social media, plus contextual filtering and rankings affected by social shares, what is the future of SEO? 
From The Article: "In Google’s recent earnings call, the question was posed, “If you think of the future of Internet search 3 or 4 years out, how important will the social signal be and how important (will) personalization be?” CEO Larry Page responded by explaining how he might search for one of his friends who had a common name". Google is a big data company, so the future of the search industry will be informed by the field of big data. As primary user data becomes more impactful, will the onsite optimization playbooks that we’ve carried for years become dead weight? Read More: http://searchenginewatch.com/article/2172922/Google-Big-Data-What-it-Means-for-SEO 
Lee Odden, CEO of TopRank Online Marketing, explains how search engine optimization (SEO) and social media can work together to promote your website. It’s a straightforward, but often misunderstood formula. SEO and Social Media marketing have a kind of yin and yang relationship, says Odden, with content being the glue that holds them together. Content of various kinds, of course, is displayed in the search results. A lot of companies have done a good job of optimizing their existing content. But to be successful these days, you have to create new content centered on customer needs. 
The new social reporting in Google Analytics provides marketers and site owners a lot of additional information, but these reports – which provide lots of bits and pieces of information, some of it useful, much of it not – fail to tell a full story. ![How Does Social Media Affect Website Search Rankings? [INFOGRAPHIC] - AllTwitter | SEO and Social Media Marketing | Scoop.it](http://img.scoop.it/Qz_XbnagvYPuwW7-1qsYxTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
If you run a website, you know how important search engine rankings can be. Getting your site on the first page of Google can bring in advertising dollars, an influx of new customers, or widespread awareness of your cause. However, there is much more to ranking high on Google than just optimizing your website for certain keywords. Social media can help (or hurt!) your placement – and the folks at TastyPlacement have done a little testing to see how much Google+, Facebook and Twitter really do affect search results. Full Post Here: http://www.mediabistro.com/alltwitter/social-media-search-results_b21882 |
"It has been a while since I last touched up on the topic of Change, Convergence & Collaboration in our industry. A lot has happened since then! During that time I made a few predictions that I would like update you on all on what change has happened and how it has fostered investment and innovation of SEO technologies as this discipline integrates with other channels".
It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Leaders like Rand Fishkin and Dixon Jones show us they way with investment and innovation.
Find Out More: http://searchenginewatch.com/article/2179372/Future-of-SEO-Investment-Innovation-Integration 
From The Article: "Google and Bing are significantly increasing the role of social media in the user experience of searchers. Instead of getting a simple list of 10 links in search results, we now see tons of recommendations from our friends who have shared content on social media.
Additionally, search engines have publicly announced that social signals are being used as a factor to determine search rankings. As a result, search marketers will need to incorporate social media into their strategy to take advantage of the growing opportunities in social + search.
The following resources will help you learn more about integrating social and SEO".
Full Article Here: http://www.sparkplugdigital.com/blog/seo-social-integration/ 
We know that Google uses hundreds of ranking factors to determine where it places web pages in its index. We also know that social media sites are becoming increasingly influential on search placements.
Charles Duncombe explored the topic on this blog a few days ago, focusing mainly on volume-based signals.
So, what kind of social signals might it take notice of on Twitter?
Read More Here: http://econsultancy.com/uk/blog/9935-12-social-signals-from-twitter-that-could-influence-search-rankings 
From The Article: "Search engine optimization (SEO) is a procedure that assists your content to emerge on search engines like Google, Bind, Yahoo and lots of other. SEO is a method, which can craft your websites emerge in the search engine outcome that gets more traffic to your website.
SEO is generally based on keywords, the manner you disperse the keywords all through your content leads to higher probabilities for your website to emerge on assorted search engine outcomes, if searched with precise keywords.
It is assumed that better the SEO of your website is, better, it generates impact on search engines".
Full Article: http://www.searchenginefather.com/search-media-optimization-drive-traffic-to-your-website-with-new-technique/ 
From The Article: "We all know that social media is important to your marketing strategy. As social media continues to grow and more time is spent maintaining sites, it is important to understand that social media is more than just a branding tool. There is no doubt that social media presence impacts organic search results. This can specifically be seen in social media signals".
Full Article Here: http://www.bizjournals.com/pittsburgh/blog/socialmadness/2012/05/how-social-media-affects-seo.html 
From The Article: "You have heard it all before – Social media is an important element to your marketing strategy. You have heard it so many times in fact, that you are now blind and deaf to the topic. I assume you are one of the following three groups regarding Social Media and its effect on SEO. You/your company:
If you somehow fall into “Do no social media and understand how it affects SEO” then I hazard a guess you are just about to launch your social media marketing campaign. I hope so". Read More: http://www.business2community.com/seo/why-social-media-is-important-to-your-seo-in-2012-0177459 
The SEO industry was rife with predictions heralding a new dawn in which authoritative signals from trusted social networks would have a huge impact on rankings. Various studies have attempted to prove that Google is indeed using social signals to affect rankings, factoring signals such as Tweets, Facebook Likes and LinkedIn Shares into an algorithm that has for a long time been focussed heavily around the number of inbound links to a page. Full Article: http://www.thedrum.co.uk/sponsored/2012/05/11/why-social-media-essential-seo 
From The Article: "Bing announced a relaunch of its search engine today, with a big emphasis on bringing social into search. But wait! Didn’t Bing already have social as part of its search experience? Yes, but now the search engine hopes to do it better, especially by largely off-loading social elements into a new sidebar area". What’s in “The New Bing”? A three column design with Core Search, Snapshot & Sidebar panes: Core Search loses many of the social annotations that Bing has added over the years;
Full Article Here: http://searchengineland.com/the-new-bing-microsoft-tries-again-with-search-meets-social-120728 
From The Article: "Tweet for link love. Tweet for the world. Maybe Google isn’t into Twitter, but Twitter is still a great marketing platform that you can’t ignore".
2) Content inspiration 3) Brand Exposure / Mindshare 4) Referral Traffic (remember, Twitter has a search engine) Read More: http://greenlaneseo.com/blog/2012/05/twitter-still-matters-for-seo/ 
From The Article: "A social signal is an interaction with your website on one of the social media websites, such as a +1 on Google, a Facebook Like,a Tweet with a link to your site in it and now a Pin on Pinterest with a link to an image on your site. These interactions are read by Google and are seen to be a measure of how popular your site or content is. So the more of these social signals you can get the more Google will perceive your site to be important". Read More: http://www.business2community.com/seo/seo-speak-social-signals-0171276 
There’s a new kid on the social media block, and its name is Pinterest. Use it wisely, and you could give your SEO, and your business, a real boost. From The Article: "What is Pinterest? You may be Pinterested to learn that this new kid on the social media block can not only enhance your brand image and get new customers Pinterested in your business, but can also give your SEO a boost by driving high-quality traffic to your website. Pinteresting, don’t you think? Okay, so that’s more than enough Pinterest puns for one post, but word play aside, this increasingly popular method of socialising online could be the platform that you have been looking for to enhance your SEO campaign". 
From the Original Article: "While Google keeps cramming its search results pages full of tools and social content, today Bing confirmed with me the full roll out a redesigned search results page that completely clears the left sidebar, and replaces the tabbed header with a cleaner set of links. Bing’s Facebook integration is also more subtle now, instead of plastering names and faces beneath Liked results". Read More: http://techcrunch.com/2012/05/01/bing-redesigned-search-results/ |
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