From The Article: "We all know that social media is important to your marketing strategy. As social media continues to grow and more time is spent maintaining sites, it is important to understand that social media is more than just a branding tool. There is no doubt that social media presence impacts organic search results. This can specifically be seen in social media signals".
Full Article Here: http://www.bizjournals.com/pittsburgh/blog/socialmadness/2012/05/how-social-media-affects-seo.html 
From The Article: "You have heard it all before – Social media is an important element to your marketing strategy. You have heard it so many times in fact, that you are now blind and deaf to the topic. I assume you are one of the following three groups regarding Social Media and its effect on SEO. You/your company:
If you somehow fall into “Do no social media and understand how it affects SEO” then I hazard a guess you are just about to launch your social media marketing campaign. I hope so". Read More: http://www.business2community.com/seo/why-social-media-is-important-to-your-seo-in-2012-0177459 
The SEO industry was rife with predictions heralding a new dawn in which authoritative signals from trusted social networks would have a huge impact on rankings. Various studies have attempted to prove that Google is indeed using social signals to affect rankings, factoring signals such as Tweets, Facebook Likes and LinkedIn Shares into an algorithm that has for a long time been focussed heavily around the number of inbound links to a page. Full Article: http://www.thedrum.co.uk/sponsored/2012/05/11/why-social-media-essential-seo 
From The Article: "Bing announced a relaunch of its search engine today, with a big emphasis on bringing social into search. But wait! Didn’t Bing already have social as part of its search experience? Yes, but now the search engine hopes to do it better, especially by largely off-loading social elements into a new sidebar area". What’s in “The New Bing”? A three column design with Core Search, Snapshot & Sidebar panes: Core Search loses many of the social annotations that Bing has added over the years;
Full Article Here: http://searchengineland.com/the-new-bing-microsoft-tries-again-with-search-meets-social-120728 
From The Article: "Tweet for link love. Tweet for the world. Maybe Google isn’t into Twitter, but Twitter is still a great marketing platform that you can’t ignore".
2) Content inspiration 3) Brand Exposure / Mindshare 4) Referral Traffic (remember, Twitter has a search engine) Read More: http://greenlaneseo.com/blog/2012/05/twitter-still-matters-for-seo/ 
From The Article: "A social signal is an interaction with your website on one of the social media websites, such as a +1 on Google, a Facebook Like,a Tweet with a link to your site in it and now a Pin on Pinterest with a link to an image on your site. These interactions are read by Google and are seen to be a measure of how popular your site or content is. So the more of these social signals you can get the more Google will perceive your site to be important". Read More: http://www.business2community.com/seo/seo-speak-social-signals-0171276 
There’s a new kid on the social media block, and its name is Pinterest. Use it wisely, and you could give your SEO, and your business, a real boost. From The Article: "What is Pinterest? You may be Pinterested to learn that this new kid on the social media block can not only enhance your brand image and get new customers Pinterested in your business, but can also give your SEO a boost by driving high-quality traffic to your website. Pinteresting, don’t you think? Okay, so that’s more than enough Pinterest puns for one post, but word play aside, this increasingly popular method of socialising online could be the platform that you have been looking for to enhance your SEO campaign". 
From the Original Article: "While Google keeps cramming its search results pages full of tools and social content, today Bing confirmed with me the full roll out a redesigned search results page that completely clears the left sidebar, and replaces the tabbed header with a cleaner set of links. Bing’s Facebook integration is also more subtle now, instead of plastering names and faces beneath Liked results". Read More: http://techcrunch.com/2012/05/01/bing-redesigned-search-results/ 
From The Original Article: "People are motivated to visit blogs from Pinterest by one thing only: Image Quality". Learn how to get more referral traffic using Pinterest and StumbleUpon. Find out which one is better for increasing your page views. Read More Here: http://socialmediarevolver.com/referral-traffic-pinterest-stumbleupon/ 
How to turn off SMO and go back to SEO but: SEO is dead, SMO rules. Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and that's a good thing. When you do a search now on Google, Google checks your history and your friends’ histories and gives your results based on what you’ve looked at before and what your friends have shared on Twitter, Facebook, LinkedIn, Tumblr, WordPress, and so on. Which is great if your friends have awesome taste, and less great if they don’t. SEO is a waste of money, or will be very soon. SMO (social media optimization) is in, SEO (search engine optimization) is out. Read Full Article Here: http://laurelpapworth.com/seo-vs-smo-and-how-to-turn-off-google-social-media-optimization/ 
Creating a social dashboard in Google Analytics is a lot easier now that we have specific social reports. This social dashboard will help you deep-dive into social data and understand social activities on, and to some extent, off, of a site. Full Post: http://cutroni.com/blog/2012/04/24/a-social-media-dashboard-for-google-analytics/ 
Google finally announced the official launch of Google Drive today, after years of anticipation. What do you suppose the chances are that Google will integrate your stored files into search results when relevant?
Google has spent a significant amount of time, particularly since the launch of Google+, casting its products basically as features of one greater Google. The company’s recently revised privacy policy emphasizes this even more. Google already stores a lot of your stuff, and Google Drive will increase that a great deal for some users. Why not add Google Drive, Google Music, and even Gmail content into the mix, when relevant?
Read More: http://www.webpronews.com/will-google-add-google-drive-content-to-search-2012-04 
Social media plays an important role in search. Therefore, marketers should ensure that their social media marketing is optimized for their key search terms.
As social media continues to expand and influence search, it’s important to ensure your efforts are optimized for your top keyword phrases so your content is shared with prospects interested in it as well as appears on search engines.
Here are fifteen search experts’ recommendations for social media: http://heidicohen.com/15-seo-experts-give-their-best-social-mediatips/ |
From The Article: "With many people thinking that social media will become an increasingly important SEO weapon, we examine its likely importance in the long term.
When you speak with SEO experts, the hot topic is how social media signals are going to be used increasingly by Google to determine the authority of a website.
It’s believed that the number of Facebook “likes”, Twitter followers, Google +1’s and even You Tube channel views you have, the more credence you could gain from Google". 
"A recent experiment conducted by US search company TastyPlacement tested the impact social media can have on organic search results, taking into account Twitter followers, retweets, Facebook shares and Google+ activity. The key result was that +1s on Google were the biggest driver of organic search engine traffic". 
Does social media impact rankings? How? In the end, social media is a bunch of webpages. Yes, it’s dynamic and user generated content, but it is still presented as webpages. Search engines can crawl these looking for links and mentions. The idea behind social media as ranking signals is that conversations are more numerous than static webpages and less susceptible to gaming and optimization. If one-thousand people on Facebook, Google+, or Twitter link to a page, that page must be current and authoritative. Full Article Here: http://searchengineland.com/what-is-search-engine-ranking-authority-120440 
Search engine optimization (SEO) is about getting your website to show up higher in the Google search listing when someone types in specific search words, like social media training or dog sitter (organic results, not paid traffic). With the prominence of social media, plus contextual filtering and rankings affected by social shares, what is the future of SEO? 
From The Article: "In Google’s recent earnings call, the question was posed, “If you think of the future of Internet search 3 or 4 years out, how important will the social signal be and how important (will) personalization be?” CEO Larry Page responded by explaining how he might search for one of his friends who had a common name". Google is a big data company, so the future of the search industry will be informed by the field of big data. As primary user data becomes more impactful, will the onsite optimization playbooks that we’ve carried for years become dead weight? Read More: http://searchenginewatch.com/article/2172922/Google-Big-Data-What-it-Means-for-SEO 
Lee Odden, CEO of TopRank Online Marketing, explains how search engine optimization (SEO) and social media can work together to promote your website. It’s a straightforward, but often misunderstood formula. SEO and Social Media marketing have a kind of yin and yang relationship, says Odden, with content being the glue that holds them together. Content of various kinds, of course, is displayed in the search results. A lot of companies have done a good job of optimizing their existing content. But to be successful these days, you have to create new content centered on customer needs. 
The new social reporting in Google Analytics provides marketers and site owners a lot of additional information, but these reports – which provide lots of bits and pieces of information, some of it useful, much of it not – fail to tell a full story. ![How Does Social Media Affect Website Search Rankings? [INFOGRAPHIC] - AllTwitter | SEO and Social Media Marketing | Scoop.it](http://img.scoop.it/Qz_XbnagvYPuwW7-1qsYxTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
If you run a website, you know how important search engine rankings can be. Getting your site on the first page of Google can bring in advertising dollars, an influx of new customers, or widespread awareness of your cause. However, there is much more to ranking high on Google than just optimizing your website for certain keywords. Social media can help (or hurt!) your placement – and the folks at TastyPlacement have done a little testing to see how much Google+, Facebook and Twitter really do affect search results. Full Post Here: http://www.mediabistro.com/alltwitter/social-media-search-results_b21882 
The web is awash with articles about how “social shares” (aka – mentions and link sharing on popular social networking sites) will be the “next big thing” in the world of link building. But do you really think that Google’s going to be gamed by the thousands of “+1” votes or hundreds of automated followers you bought off of Fiverr or a related site?
Goal #1 – Increase Overall Total Shares Goal #2 – Increase Perceived Authority Goal #3 – Connect with Authority Users Read More Here: http://www.searchenginejournal.com/social-shares-the-new-link-building/42899/ 
Social search is the most underutilized marketing tool available today. The combination of the search engine power with social network opinions works together to influence people’s buying decisions. There are three components to a successful social search strategy: 1) Solid Content: People need a reason to act. It doesn’t matter what you want them to do, if the content doesn’t provide enough information to give your business credibility and motivate the reader to seek more, nothing will happen. 2) Good Keywords: Social search works the same as regular search. Bots are doing the work and following the algorithm provided by the engine. 3) Navigational Ease: Always include links to the next step in the process. Full Article Here: http://socialmediatoday.com/debraellis/497474/seo-third-pillar-social-media 
We all know that search engine optimization (SEO) is important for our online business and reputation.
But what about in a social media crisis? How much help can the search engines provide to you during the stressful events of a social media crisis, and how can you leverage that help to the maximum of your capabilities?
SEO plays a helpful role when it comes to responding to and overcoming a social media crisis.
Discover how to optimize your crisis response: http://www.melissaagnes.com/the-role-seo-plays-in-your-social-media-crisis-plan/ 
Google: "The images you see in our search results come from publishers of all sizes — bloggers, media outlets, stock photo sites — who have embedded these images in their HTML pages. Google can index image types formatted as BMP, GIF, JPEG, PNG and WebP, as well as SVG.
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