SEO and Social Media Marketing
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SEO and Social Media Marketing
How Social Media Marketing is affecting Search Engine Ranking on Google, Bing and Yahoo. Integrations and New Scenarios.
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How to Dominate SEO in 2017: 8 Crucial Rules For Dominating Google's Search Results

How to Dominate SEO in 2017: 8 Crucial Rules For Dominating Google's Search Results | SEO and Social Media Marketing | Scoop.it

'The truth? Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it’s quite the opposite.


Obviously SEO is one of the best skills that you can possibly learn, but in order to succeed with it, you need to do the most amount of work for the least initial return. It’s a slow, steady and painful process, but that’s also the nature of the beast.


Simply put, in the beginning, Google doesn’t trust you. If Google doesn’t trust you, you’re not going to rank on those lucrative first-page SERPs.


You’ll be lost in the fray amidst millions of others who’re trying to claw their way to the top. So, the first real guiding principle of SEO is trust.


When you have Google’s trust, you’ll consistently rank highly. When you lack its trust, you’ll be lost in an abysmal sea of low-ranking webpages. And no one wants that'.


Read More: http://www.forbes.com/sites/robertadams/2016/11/29/seo-2017-8-crucial-rules-for-dominating-googles-search-results/#50ead5f566d6

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AvizorMedia's curator insight, November 30, 9:13 AM
¿Cómo dominar nuestro SEO en 2017? 
Venkatesh Iyer (venkyiyer.com)'s curator insight, December 1, 12:41 AM
If you are a writer with a  blog you want to read this.
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2016 SEO Trends to Be Aware of This Year [Infographic]

2016 SEO Trends to Be Aware of This Year [Infographic] | SEO and Social Media Marketing | Scoop.it
Social media content, for one, has been indexed on Google and other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies. 

Studies show that 76% marketers use Social Media to support and boost SEO.

Links to content on Facebook, mentions with appropriate hashtags on Twitter, LinkedIn, Google+, YouTube and other social networks plays a role in how search engines understand your website is credible and relevant. 

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donhornsby's curator insight, November 7, 4:26 PM
Keeping track of all the changes in the vast world of SEO is difficult. You might finally get the hang of one SEO strategy, only to learn that it’s outdated or now forbidden by Google, and you have to learn a whole new strategy. Download this infographic from Caliber Interactive Dubai that highlights the 7 trends every digital marketer should be aware of.
Panos Fotiadis's curator insight, November 8, 2:53 AM
SEO is not dead...yet, still worth it (at least, so they say)
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Complete guide to keyword research for SEO

Complete guide to keyword research for SEO | SEO and Social Media Marketing | Scoop.it
'Keywords are the backbone of SEO. 

They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented profession. 

In fact, expert’s proficiency can be measured by their ability to discover trending keywords and rank for them. In other words, SEOs ability to perform keyword research. 

Similarly to any commercial products, there are two main things that should concern us – the strength of our competition and the demand for a certain keyword. 

By using SEO terminology, we can say that two main factors of keyword research are: 

- Search Volume (number of monthly searches) 
- Keyword Difficulty (competitiveness of a keyword).

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Anuj Saxena's curator insight, November 4, 12:53 AM
To get proper results out SEO efforts, we need to work on proper keywords, here is the guide to get the best keywords for your niche.
 
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Why Is Top-of-Funnel Content Important for SEO?

Why Is Top-of-Funnel Content Important for SEO? | SEO and Social Media Marketing | Scoop.it

'This post will focus on how B2B marketers can implement effective top-of-funnel SEO strategies to reach an untapped audience.


- What is top-of-funnel content?

- Why is top-of-funnel important for SEO?

- How to uncover top-of-funnel keyword opportunities.


Read More: http://www.komarketingassociates.com/blog/top-of-funnel-content-for-seo/

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Then and now: The evolution of Visual Search

Then and now: The evolution of Visual Search | SEO and Social Media Marketing | Scoop.it
'Now we have an impressive range of visual search methods available to us: we can search with images, with part of an image, with our cameras, with paint on a digital canvas. 

And combined with applications in ecommerce, and recent advances in augmented reality, visual search is a powerful tool with huge potential. So what can it do currently, and where might it develop in the future?

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20 Reasons Your Business Is Failing At SEO, And How To Fix

20 Reasons Your Business Is Failing At SEO, And How To Fix | SEO and Social Media Marketing | Scoop.it

'Not getting the results you want from your SEO campaign?


Wondering why everyone else seems to be getting high rankings, while you’re stuck on page two?


This post will look at 20 common reasons your business may be failing at SEO, and what you can do to fix it: http://www.forbes.com/sites/johnrampton/2016/09/14/20-reasons-your-business-is-failing-at-seo-and-how-to-fix/#a96447422b31


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Five keyword myths you need to forget right now

Five keyword myths you need to forget right now | SEO and Social Media Marketing | Scoop.it

It’s never a waste of time to undertake keyword research when you’re trying to understand what people search for and how you can target them.


According to Brandwatch, there are 40k searches on Google every second, which makes it imperative to find what people search for and how you can approach them.


Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them: 

https://searchenginewatch.com/2016/09/08/five-keyword-myths-you-need-to-forget-right-now/

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The Death Of Social Bookmark

The Death Of Social Bookmark | SEO and Social Media Marketing | Scoop.it

'Are you still using social bookmarking as a link building technique? Be honest.


There are tons of content promotion ideas and link building techniques to get your work to reach the right people. But, what are the right channels? Is it social? Blogs? Social bookmarking?


Today, I’m going to focus on the topic of social bookmarking as a link building tactic'.


Let’s dig in: https://www.searchenginejournal.com/death-social-bookmarking/171061/


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SEO Link Building: The Definitive ‘No Technical Expertise Required’ Guide

SEO Link Building: The Definitive ‘No Technical Expertise Required’ Guide | SEO and Social Media Marketing | Scoop.it

'Link building also happens to be the most difficult element of search engine optimization (SEO) as voted on by a recent survey of 357 marketers that we conducted.


Furthermore, unless you’re an SEO guru, you probably don’t have much technical expertise.


So how in the heck are you going to build good links for SEO'?


Here’s your definitive guide for doing so – with no technical expertise required: http://www.audiencebloom.com/2016/06/seo-link-building-ultimate-step-by-step-guide/



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Anuj Saxena's curator insight, November 4, 12:57 AM
This link building guide is awesome for new marketers.
 
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Voice: the future of Next-Gen Search – Expert predictions

Voice: the future of Next-Gen Search – Expert predictions | SEO and Social Media Marketing | Scoop.it
The expansion of digital systems has resulted in the recent rise of voice search.

More people today are using various digital assistants created by the major players of the technology market, such as Apple’s Siri, Google Now, Microsoft’s Cortana, and Amazon’s Alexa. 

The development of these systems and the recent improvements in their ability to interpret natural language queries have made voice search easier and more accurate.

To adapt your digital marketing efforts to this trend, you should pay attention to how people are searching.

Here you will find some new opportunities for capitalizing on voice search growth: https://searchenginewatch.com/2016/08/04/voice-the-future-of-next-gen-search-expert-predictions/
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Madalen Ross's curator insight, August 9, 2:26 AM
Interesting digital marketing trends.
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SEO 101: Measurement And Analysis (Part 5 Of 5)

SEO 101: Measurement And Analysis (Part 5 Of 5) | SEO and Social Media Marketing | Scoop.it

'My first four parts covered how to plan a strategy, the basics of on-site SEO, the importance of an ongoing content marketing strategy, and most recently, link building and off-site optimization. 


These are fundamentals of campaign planning and execution, but now it’s time to look to reflection with part five—measurement and analysis'.


Read More: http://www.forbes.com/sites/jaysondemers/2016/07/22/seo-101-measurement-and-analysis-part-5-of-5/#4eb08ecf985e

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SEO 101: Ongoing Content Marketing (Part 3 Of 5)

SEO 101: Ongoing Content Marketing (Part 3 Of 5) | SEO and Social Media Marketing | Scoop.it
this is part three of a five-part series to explain the high-level basics of SEO, from start to finish, and in this piece we’ll cover ongoing content marketing. 

Previously, I covered how to build an SEO strategy and proper procedures for on-site optimization.

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JUAL OBAT TIDUR OBAT BIUS PINGSAN — WWW.LIQUIDSEX.US's comment, July 24, 12:40 AM

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Manfaat obat penenang tablet rohypnol

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Karena hal di atas, bagi sebagian orang penggunaan obat bius pil sering dimanfaatkan sebagai penanganan secara cepat dan mandiri untuk mengatasi sulit tidur pada malam hari (insomnia). Perasaan gelisah, cemas, dan jantung berdebar akibat kurangnya istirahat membuat rohypnol menjadi alternatif pengobatan insomnia bagi mereka yang telah memiliki level akut. Karena itu saat ini tablet rohypnol telah dipercaya sebagai obat bius termurah yang ampuh untuk melakukan penanganan secara cepat dan akurat.
Cara penggunaan obat penenang tablet rohypnol

Masukkan satu tablet ke dalam segelas air minum, biarkan sampai benar-benar terlarut bersama air. Setelah itu, silahkan di minum. Reaksinya terasa 5 – 15 menit sesudah obat bius tablet rohypnol di minum. Dimana reaksi pertama adalah mengalami rasa tenang, rileks, kemudian kesulitan untuk berkonsentrasi dan merasakan kantuk yang sangat dahsyat hingga akhirnya anda akan tidak sadarkan diri tertidur dalam beberapa jam ke depan.
http://www.liquidsex.us/blog/obat-penenang-tablet-rohypnol/
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Top 11 Most Common On-Site SEO Issues

Top 11 Most Common On-Site SEO Issues | SEO and Social Media Marketing | Scoop.it
Here are the most common on-page, technical SEO issues that website owners are experiencing, along with links to our own guidance for addressing these issues: https://searchenginewatch.com/2016/07/21/what-are-the-most-common-on-page-seo-issues-and-how-to-fix-them/
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Do Keywords Matter?

Do Keywords Matter? | SEO and Social Media Marketing | Scoop.it
Keyword research. The process goes something like this:

- Make a list of important topics. 
- Write important keywords under each of those topics. 
- Plug the list into Google Keyword Planner to get data and other ideas.

- Rinse, Repeat. 

What if I told you that this process is a waste of time? What if I told you that your focus should be on topics, not keywords? 

You probably already know that keyword research doesn’t matter as much as it used to.

We’re in a new era of SEO. It’s like everything that we ever knew — keywords, backlinks, etc. — is being ripped out and torn up.

Where does this leave us? What should we do instead of keyword research? What do we tell our clients? How to we get our websites to rank? Do keywords even matter? 

Neil Patel decided to answer these questions by conducting an advanced research project. Instead of going with hunches or making guesses, he crunched hundreds of thousands of data points.

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Panos Fotiadis's curator insight, November 24, 4:48 AM
An interesting read for marketers about SEO 
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8 ways SEO has changed in the past 10 years

8 ways SEO has changed in the past 10 years | SEO and Social Media Marketing | Scoop.it
Understanding where SEO has come from and where SEO stands today will help you become a better online marketer. 

Hopefully, by now you’ve long ago eliminated any black-hat techniques in your strategy.


Via Riaz Khan, massimo facchinetti
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AvizorMedia's curator insight, November 4, 4:15 AM
¿Cómo ha cambiado la SEO en los últimos 10 años? Descúbrelo en este artículo. 
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The Step-by-Step Guide to Creating Scannable Content

The Step-by-Step Guide to Creating Scannable Content | SEO and Social Media Marketing | Scoop.it


'Rarely do people read content from beginning to end. Maybe it’s because of our “microwave,” instant gratification culture. 


Maybe it’s because millions of other articles are vying for people’s attention. Or maybe it’s because reading from screens takes about 25% longer than reading from paper. 


Research has even indicated that readers experience an unpleasant feeling when reading online text. 


 Whatever the case may be, it’s crucial to take the right approach when writing for online readers—a new approach.


Now, I have a better idea of how people interact with written content online. What you’re viewing right now is a result of my research and testing. It’s about scannable content'.


Read More: https://www.quicksprout.com/2016/10/31/the-step-by-step-guide-to-creating-scannable-content/

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greetlabs's curator insight, November 1, 5:04 AM

This is really awesome article for online readers.

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A (Nearly) Comprehensive Guide to On-site Optimization

A (Nearly) Comprehensive Guide to On-site Optimization | SEO and Social Media Marketing | Scoop.it

'As you probably already know, SEO is split into two main worlds: onsite and offsite optimization.


Onsite optimization refers to all the structures, techniques, and strategies necessary to include on your website, including all your individual pages. Offsite optimization refers to everything that happens outside that world, including links pointing to your site, social media activity of your brand and your users, guest posts, and so on.


This guide is exclusively about onsite optimization. I’ll be writing more about offsite optimization in future guides, but first, I want to explain the essence of onsite optimization, why it’s important, and what you need to do to be successfulSo you’re into SEO and you’re ready to get your hands dirty'.


Read More: http://www.audiencebloom.com/a-nearly-comprehensive-guide-to-on-site-optimization/
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Anuj Saxena's curator insight, November 4, 12:55 AM
To come on the first page in google search we need to work in various ways to wards SEO. A great guide for the same.
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5 Common SEO Schemes That Will Burn You

5 Common SEO Schemes That Will Burn You | SEO and Social Media Marketing | Scoop.it


You don’t have to use a one-size-fits-all. The diversity of different approaches that SEO offers can work for it.

There are some approaches that almost never work, to the point of being counterproductive or destructive for most brands that attempt to wield them. Why are they still around?

Some of them are obsolete practices, serving as remnants of strategies that used to work; in these cases, companies may not realize that search engines and best practices have changed.

Others are the product of wishful thinking, created by a logic that on the surface seems sound, but doesn’t reflect reality.

Following these five approaches will almost certainly burn you, so stay away from them at all costs: https://www.entrepreneur.com/article/282463

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donhornsby's curator insight, September 29, 9:32 AM
Publishing fluff content 

Each piece of content you create adds a new title and a new page to Google’s index, provides more content for your users to read and search engines to index and provides more opportunities to acquire conversions and inbound links. So, it stands to reason that having more content is a good thing. The problem is, many novice search-optimizers are blinded by this thought, and start churning out content in high quantities rather than paying attention to that content’s value. 

 This is colloquially referred to as “fluff content,” and in the early days of SEO it might have helped you. Today, it will only bring down your search rankings and irritate your users, decreasing traffic and conversion rates.
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5 SEO Secrets To Use To Get Your Content Ranking

5 SEO Secrets To Use To Get Your Content Ranking | SEO and Social Media Marketing | Scoop.it

'While Google doesn’t generally let us in on high-level SEO secrets, there are some strategies we know – both from the research and from Google themselves – about ways to boost rankings.


This post will look at five SEO "secrets" you may not have thought of that can help get your content ranking sooner than you might think'.


Read More: http://thenextweb.com/insider/2016/09/11/5-seo-secrets-youll-surprised-didnt-know/

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Guide to Google Ranking Signals: On-Page Factors (Part 1)

Guide to Google Ranking Signals: On-Page Factors (Part 1) | SEO and Social Media Marketing | Scoop.it


Let’s look at the simple, technical elements Google uses to rank your page: a breakdown of every single ranking signal Google uses to determine where your site and its content appears in search results pages (SERPs).

Read More: https://searchenginewatch.com/2016/09/06/guide-to-google-ranking-signals-part-1-on-page-factors/
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Beyond Google: How to Perform SEO for Other Search Engines

Beyond Google: How to Perform SEO for Other Search Engines | SEO and Social Media Marketing | Scoop.it
Unlike getting viral on social media, search engines can’t be pleased overnight.

But, once you’ve built authority in their eyes, then search traffic doesn’t fade away like other sources. 

Search traffic is stable, scalable and free.

Most users do most of their web surfing through Google. The explosion in popularity of Google Chrome as a web browser means that users won’t see other search engines during their content discovery.


Google probably didn’t lose its mojo. Neither will it lose its monopolistic market share, any time soon. 

But, it’s worth considering other search engines, like Bing and Yahoo for your enterprise. This is especially true, given that they get a higher conversion rate.

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donhornsby's curator insight, August 28, 9:50 AM
(From the article): Why you should care about other search engines: A look at the current search market Unlike getting viral on social media, search engines can’t be pleased overnight. But, once you’ve built authority in their eyes, then search traffic doesn’t fade away like other sources. Search traffic is stable, scalable and free. Most users do most of their web surfing through Google. The explosion in popularity of Google Chrome as a web browser means that users won’t see other search engines during their content discovery. In the 2016 U.S. Desktop Search Engine Rankings, by ComScore, Google sites had a 63.8% of the search share. This means that other search engines also have a decent user base.
Anuj Saxena's curator insight, November 4, 12:56 AM
We need to optimize our site and business for other search engines too apart from Google.
 
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Why Smart Social-Media Marketing Is Brilliant SEO Strategy

Why Smart Social-Media Marketing Is Brilliant SEO Strategy | SEO and Social Media Marketing | Scoop.it

'Content marketing, search engine optimization (SEO) and social media marketing can all be planned and executed separately. You could hypothetically pursue each one as an individual endeavor. 


However, it’s far more effective if you use these strategies in conjunction with one another, complementing and enhancing your efforts. 


Content amplifies your SEO campaign by attracting more links and optimizing for certain key phrases and social media feeds into your content campaign by amplifying its reach'.


But how exactly does Social Media play into SEO? Can your Social Media campaign improve your organic search rankings?


Read More: https://www.entrepreneur.com/article/280292

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Alex's curator insight, August 16, 6:57 PM
Social media is taking over!
David Picard Roussel's curator insight, August 29, 7:51 AM

La base du SEO social et du inbound mais toujours aussi d'actualité comme plan! #inbound #seo

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The Proven Method to Ranking on the First Page of Google For Any Long-tail Keyword

The Proven Method to Ranking on the First Page of Google For Any Long-tail Keyword | SEO and Social Media Marketing | Scoop.it
Neil Patel: 'Ranking on the first page of Google for well-selected long-tail keywords remains one of the fastest ways to get your content in front of thousands of people. 

But how do you do this? 

 One option is to sign up with one of the shady SEO agencies that promises “first-page ranking in two weeks!”

I think we can all agree, you don’t want to do that. The days of fly-by-night-snake-oil-salesmen SEO agencies are long gone. 

If anyone promises first-position rankings, run the other way. There are no guarantees in the world of SEO.

Unfortunately, as a result of these con artists, some people think that first-page ranking is still a myth. I can’t say I blame them'.

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The Business Plan Team's curator insight, August 2, 3:43 AM
Useful insight about SEO and how to boost your marketing effort for your business plan
Anne Dupont's curator insight, August 2, 5:01 AM
Share your insight
Cynthia Pinsonnault's curator insight, August 5, 9:06 AM
Ranking is possible -- with a good strategy and some hard work. " If anyone promises first-position rankings, run the other way. There are no guarantees in the world of SEO."
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SEO 101: Link Building And Off-Site Optimization (Part 4 Of 5)

SEO 101: Link Building And Off-Site Optimization (Part 4 Of 5) | SEO and Social Media Marketing | Scoop.it

'Here’s all you need to understand: this article is the fourth entry of a five-part series intended to help novice users and newcomers understand the basics of search engine optimization (SEO). 


So far, I’ve covered basic strategy and planning, on-site SEO, and ongoing content marketing. 


In part 4 of this 5-part series on SEO, we'll take a look at link building and off-site optimization: SEO: http://www.forbes.com/sites/jaysondemers/2016/07/21/seo-101-link-building-and-off-site-optimization-part-4-of-5/#1ebf6e233efb

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SEO 101: On-Site Optimization (Part 2 Of 5)

SEO 101: On-Site Optimization (Part 2 Of 5) | SEO and Social Media Marketing | Scoop.it

'On-site optimization is all about making changes to your website to optimize it for search engine visibility. I’m excluding ongoing content marketing here (though some people would include it), because I’ll be focusing on that in the next part in this series'.


So, let's take a look at the individual factors and tactics you can use to optimize your site for search engines: http://www.forbes.com/sites/jaysondemers/2016/07/19/seo-101-on-site-optimization-part-2-of-5/#2a192b006b00

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