'The truth? Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it’s quite the opposite.
Obviously SEO is one of the best skills that you can possibly learn, but in order to succeed with it, you need to do the most amount of work for the least initial return. It’s a slow, steady and painful process, but that’s also the nature of the beast.
Simply put, in the beginning, Google doesn’t trust you. If Google doesn’t trust you, you’re not going to rank on those lucrative first-page SERPs.
You’ll be lost in the fray amidst millions of others who’re trying to claw their way to the top. So, the first real guiding principle of SEO is trust.
When you have Google’s trust, you’ll consistently rank highly. When you lack its trust, you’ll be lost in an abysmal sea of low-ranking webpages. And no one wants that'.