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Email marketing is still one of the most profitable marketing techniques. If I remember correctly the return of investment (ROI) across the industry for every dollar spent is $40+. That's a huge huge number that can't be beaten easily. October 13, 2012
What You Don't Know About Page Deletion Can Hurt Your Website's SEO
Martin (Marty) Smith
Page Deletion Process: What To Think About When Deleting A Page by Linchpin SEO Small Business Digital Agency in Chicago... 
Robin Good: eBay has gone the Pinterest way by redesigning its web interface and allowing you to curate your preferred product categories as well as more specific parameters like the price range you are interested in, whether you want new or used... Marty Note October 11, 2012
50% Growth Is Coming E-commerce, F-Commerce, M-Commerce, T-Commerce & SoLoMo
Martin (Marty) Smith
Call it the Internet dividend. Consumers' willingness to embrace making payments and buying goods via their phones is on a much steeper adoption curve than we witnessed with the Web in the 1990s. 
Simply having an ecommerce website isn’t necessarily good enough anymore as more consumers are turning to their mobile devices more than ever before. In a (Mobile Commerce: Why Should It Be Important To You? October 6, 2012
New vs Returning Visitors - eCommerce Conversion Rate Optimization
Martin (Marty) Smith
New vs Returning Visitors - eCommerce Conversion Rate Optimization http://t.co/Mrr1NQbL #CRO #GoogleAnalytics... October 5, 2012
How Social Search and Social Shopping Are Transforming Retail [Infographic]
Martin (Marty) Smith
This Infographic by Symphony Teleca shows that consumers rely on peer recommendations: Links to user-generated content on social networks (Facebook, Twitter, Google +, Pinterest) make up a quarter of the search results for the top 20 brands in the world. In response to that growing number, 85 % of people have already anticipated changes in their buying behavior. Customer reviews, questions and answers, internet forums and user-generated videos are the social and community tools that influence consumers the most. This Infographic also shows how mobile devices, real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. 167 million people will shop online this year, spending an average of $1,800 per person, it reveals. Unsurprisingly, shoppers are using their smartphones to look for sales and special deals, as well as read product reviews and ratings. 64% of smartphone owners shop online using their devices; 40% of Twitter users say they search for products on the microblogging tool; and 60% of Facebook users say they would discuss a product or service if they were offered a discount It also breaks down how companies such as Walmart and Starbucks are using social networks to engage shoppers. It also looks at how businesses are using mobile point of sale (POS) transactions to get insight into consumer data, sales records and inventory.
Infographic by Symphony Teleca By Mindjumpers. http://bit.ly/SsmHLV Source. http://bit.ly/Vk5g0y October 3, 2012
Why A Post Panda and Penguin SEO Audit Is Essential | Atlantic BT [+ Marty Note]
Martin (Marty) Smith
Your website needs a SEO audit because Google's Panda and Penguin algorithm changes have changed the way your website appears to potential customers. * H1s should have keywords. * Multiple H2s is not a problem. The piece provides an example of Google's use of H1 and description, a DIY way to check your Google descriptions using site:<yoururl.com> command in Google and a suggestion that if you aren't comfortable working under a website's hood you should get some help since it may only seem like your site came through the ongoing algorithm changes without damage.
October 2, 2012
Chair or chameleon? How To Out Email Your Competitors [Marty Note]
Martin (Marty) Smith
Marty Note * Visuals trump WORDS in email marketing too. * Limit choices. * Tell a SINGLE story. This simple, intriguing subject line, "Chair or chameleon?" from Design Within Reach (DWR.com) is magical. I like surreal comparison as an Internet marketing tactic. Learn social media from Lady Gaga. Email marketing Open Rates And Zebras, What Do They Have In Common? The stranger the comparison the more the receiving mind works to make sense. More email marketing reading: 
PPC of late has trended down on all questions related to effectiveness, budget and usage, and trended up on likelihood to be discontinued, decreased, or outsourced. 
Marty Note September 27, 2012
5 Things To Hire Atlantic BT To Do Today B2C [Marty's Employer]
Martin (Marty) Smith
Fall is when traffic increases and your online presentation needs to be as close to flawless as Internet marketing can get (lol). Marty shares 5 tips to help B2C retailers make more money this holiday selling season. September 27, 2012
How Can Social Networking Drive Sales? | eCommerce Best Practices
Martin (Marty) Smith
A new report from Forrester Research found that less than 1% of transactions for new and repeat customers in a recent study could be traced back to social links. Marty Note Humans are funny. Our faults are often their faults (lol). A young bar soap salesman (me) was taught by P&G to look first inward when wondering why something happened or didn’t happen. Have we been introspective with our applications and use of social media (SM)? If we were honest and look inward here is what we would see: September 26, 2012
ShoeDazzle Violates First Rule Of Ecommerce Merchandising - Do No Harm!
Martin (Marty) Smith
ShoeDazzle had a great thing going with its shoes-as-a-subscription service, and then it decided to switch business models. Now it's flailing, and people are pointing fingers at new CEO Bill Strauss, but it's not quite that simple. September 23, 2012
The New Ecommerce: The Convergence of Information and Storytelling
Martin (Marty) Smith
Everyday our lives and businesses generate vast amounts of data and the rise of cloud computing and the internet has enabled us to store and retrieve this information easily. The challenge has always been to enable people to use data and to communicate simply. There are a few visionaries that have mastered the art of data visualisation like Edward Tufte and Stephen Few. The future depends on the blend of this fusion of information and storytelling.
[Photo credit: IvanWalsh.com] Marty Note * Quick rise of Pinterst. * Ongoing evidence graphics are beating text as a medium. The more data there is the more the skill of the storyteller is important. BI, a traditionally left brain engineering talent is merging with storytelling s right brain creative skill more and more, faster and faster and better and better. http://scenttrail.blogspot.com/2012/07/internet-markeings-secret-more-more.html 
Pagina Uno's curator insight,
March 26, 2013 2:26 AM
Il futuro sta nella fusione di informazione, grafica e narrazione di storie. Il futuro è da scrivere, oltre le consuete categorie. 
Lookbooks are collections of photographs complied to promote a particular clothing or product line. In the past, fashion designers, photographers, and other artisans have used lookbooks to promote their work, get jobs, or just plain sell. But more recently lookbooks have evolved a bit to become a popular form of social media content and a popular way for merchants to engage shoppers.
Lookbooks make a visual appeal to a shopper's senses and imagination. A well-photographed and well-marketed lookbook can inspire shoppers to buy... Marty - very cool. Very Pinterest. I bet this helps conversion. September 21, 2012
Q: Do Your Call To Actions (CTAs) Stink? A: Yes Fix CTAs with these tips from CMI
Martin (Marty) Smith
How do you classify calls to action? Where do they perform at their best? Two CTA experts weigh in on how content marketers can use them more successfully. 
Managing Your Ecommerce Sales FunnelPractical EcommerceAn ecommerce business has a sales funnel. Business-to-business sales funnels are generally more complex than business-to-consumer ones. 
In this article I have provided you with unique collection of some of the best WordPress eCommerce themes that you can download. 
Has social media so changed the seo landscape that social shares are most important and do other seo strategies even count?
To understand the rising importance of social media on search, let’s backtrack to two interesting developments to Search:
1) The launch of Social Search (Content that is shared within your social networks is given priority) and
Read More: http://webcontentblog.com/seo/is-socialmedia-new-seo/ 
Atlantic BT.1,325 likes · 5 talking about this... 
Long gone are the days when a mobile phone was used for just phone calls, or even texting. In this gadget-filled world, where phones are “smart” enough to do just about anything in the palm of your hand, more and more mobile phone users are paying bills, searching the Internet, and using social media online. To be exact, 84% of the population use their phones for these services during any given week. And now, your smartphone may also be turning into your very own mobile bank. Some folks have already learned the convenient advantages of using their phones to avoid bank lobby lines, and checking their balance from anywhere, at any time. But even if 1 in 5 users are already using mobile banking, others are still skeptical about the security of accessing such important financial information from a smartphone. Is it really safe? According to experts, yes, since your mobile banking ID is usually tied to your phone and your phone only, and banks are able to practice real-time fraud monitoring with SMS and push-messaging. And if you’ve activated your phone’s GPS capabilities, that’s even more security protection — many times, this allows banks to monitor and stop fraud before it even starts. It’s expected that mobile money managing will continue to gain converts, and, by 2013, it’s expected that 1 in 3 mobile users will be doing most of their banking via smartphone. If you haven’t joined the ranks of the 80% of mobile banking users who’ve already stepped away from the ATM and logged into their accounts on their smartphone instead, chances are you may find yourself doing more mobile banking in the next year. 
Ada Glaser's curator insight,
October 19, 2020 11:02 AM
This infographic helps to disprove some of the fears in the last article. It also shows how many Americans are really using mobile banking apps, showing how important it is that they are really set up well.
September 8, 2012
Earned Media Takes Over As Paid Gets Noiser And Less Effective
Martin (Marty) Smith
Earned media is on the rise as marketers scrutinize the effectiveness of traditional paid media. Marketing plans have always juggled some form of paid media (buying an ad), owned media (building a web site or store), and earned media (coverage in press or word of mouth). But the lines have blurred between these three forms of media. Some ad agencies have started hiring Earned Media Directors. Some PR agencies have started placing media buys.The best paid media generates earned media .Tom Fishburne found this media chart useful, as it shows the integrated commingling of Paid, Owned, and Earned Media. The net result of this blurring is that we have to earn ALL of our media more.
By Tom Fishburne. http://bit.ly/NDlgXT Marty Note September 6, 2012
Think SEO is a Game? It Kinda is – Here’s the Game of Thrones Proof [Infographic]
Martin (Marty) Smith
Are you an uber SEO, or card game nerd? Then you'll love this crossover. Great breakdown of the players in SEO and their "powers". 
Martin (Marty) Smith's comment,
September 6, 2012 10:35 PM
Jan,
See you are a PRO now on Scoop.it. Think anyone with 100K views should get their account comped by Marc and Guilluame :). Thanks for all the great scoops and welcome to the rodeo as a paying member. Marty |
Scoop it Creator
Martin (Marty) Smith
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