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November 22, 2012
Q: Are Customers Worse Than A Zombie Apocalypse? A: Zombies Are Lightly Armed In Comparison
Martin (Marty) Smith
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Here's my list of the best business books:
Running the Gauntlet by Jeffrey Hayzlett Start with Why by Simon Sinek The One Thing You Need to Know by Marcus Buckingham Supercoach by Michael Neill The Entrepreneur Equation by Carol Roth
Of course, no list of resources would be complete without mentioning 12most.com and SwitchandShift.com The most fantastic list-based blog can be found at 12most.com, under the leadership of Peg Fitzpatrick and Paul Biedermann. And the always-engaging Ted Coine and Shawn Murphy have created a unique and powerful insight into the world of leadership, change and company effectiveness. Finally, my compliments to Annette Simmons, author of Whoever Tells the Best Story, Wins. A great read on how to create powerful communication – if you haven’t read it yet, pick up a copy today. Highly recommended. So there’s list -About this post's author, Chris Westfall – what authors and storytellers do you admire, and why? Marty Note November 22, 2012
Black SOCIAL Friday: Where will you be checking-in? [COOL #SMM Infographics]
Martin (Marty) Smith
It’s almost upon us again. That’s right, Black Friday. When our American friends line up for some great holiday deals on the day following turkey and football day. And it’s a big ... Marty Note November 21, 2012
Here Comes Black Friday Mania and More Money Online Than We Could Have Ever Imagined
Martin (Marty) Smith
Infographic: This season, shoppers will be out in full force. Here's a look at just how much they're planning to spend. The frenzy, the crowds and in the meantime you can stir a crowd 10x as large with 2x the effort online. If you are going to play the Door Buster BS Game then take your iPad and showroom the heck out of 'em. PLEASE since 2 degrees more and this door buster trend is the end of times. November 20, 2012
The Empire Strikes Back: Amazon Launches Brand Pages for Small Retailers
Martin (Marty) Smith
The online retailer announced Amazon Pages today, which lets retailers create web stores and market through the Amazon network. Marty Note Been wondering when Amazon would awake out of their social stupor. Looks like the giant is alive and about to swing some big bats. 
Future Internet - Supported by STI International: http://www.sti2.org With over a billion users, today's Internet is arguably the most successful human artif... November 18, 2012
Is your child fair? Important "Like Me" Study for E-commerce Merchants
Martin (Marty) Smith
Outtakes from a psychology professor's lab in which children had to choose between fairness and chocolate! November 18, 2012
Great Under Utilized Ecommerce Tool? G+ - How to Use Google+ Hangouts For Business
Martin (Marty) Smith
Great blog post at Kim Garst - Social Media Strategist, Personal Branding Specialist, Social Media Training, Social Media Coaching | KimGarst.com : Marty Note November 18, 2012
A Super Simple Cool Explanation of Inbound Marketing [INFOGRAPHIC]
Martin (Marty) Smith
An infographic from The Whole Brain Group explaining simply what inbound marketing is and how it works. 
Online Orphans The Rise of Shopping Cart Abandonment The Importance of Analyzing Order Fulfillment Challenges Any company with an ecommerce website... November 10, 2012
Mobile Commerce Is Ecommerce - $31B By 2015 USA [Infographic]
Martin (Marty) Smith
Detailed Infographic covering the latest M-commerce statistics and Trends. Marty Note November 8, 2012
10 Questions To Distinguish Real From Fake Science Or Real SEO From Fake SEO
Martin (Marty) Smith
Pseudosciences are usually pretty easily identified by their emphasis on confirmation over refutation, on physically impossible claims, and on terms charged with emotion or false "sciencey-ness," which is kind of like "truthiness" minus Stephen... Marty Note November 3, 2012
Geolocation Changes Google Keyword Rankings 69% of Time [Report + Brian Yanish Note]
Martin (Marty) Smith
Your website may rank for a keyword in the top 30 on Google in one location, but it may not rank for that same keyword across all other locations, according to a new report from Linkdex examining companies that operate in multiple locations. Marty Note http://www.scoop.it/t/mobile-revolution/p/3190647403/geo-rankings-an-seo-kpi-game-changer-marty-note Now added your past search and click history, friend influance and reviews back into to mix and each person see different results. The new SEO will need to include consumer contact points. Foursquare is just the beginning of what's to come. (Today, 9:42 AM) 
Brian Yanish - MarketingHits.com's comment,
November 3, 2012 9:42 AM
I added this to my rescoop - Brian's note - future search results will be geo targeted right down to the where you are standing on a street. -00- Google Glasses may even take it one more step, to the direction you are facing and what you are looking at.
Now added your past search and click history, friend influance and reviews back into to mix and each person see different results. The new SEO will need to include consumer contact points. Foursquare is just the beginning of what's to come. 
Martin (Marty) Smith's comment,
November 3, 2012 10:00 AM
Good note Brain. I forgot about those darn glasses (lol). Constructing our information to feed all of this is why Social CMS is SO Important. Going to be fund. Have a good Saturday. I am off to my free consulting lunch. Marty
Social commerce has the potential to use some of the fun aspects of real-world shopping. Here are a few ways retailers can deliver.
The traditional ecommerce experience normally entails searching on Google or Amazon for the product you want, and then scanning for the cheapest deal. Or maybe it means visiting a retailer’s website and trolling through 575 pairs of shoes to find something that suits your style. But rarely does buying online feel like the enjoyable real-world experience of “going shopping.”
By contrast, meeting up at the mall or wandering a busy shopping district with a friend is an inherently social experience. You never know what cool stuff you’ll stumble across, and those moments are what make going shopping so much fun. These fun aspects are actually transferable to the online world.
Here are the five to focus on. November 1, 2012
Will Sandy Destroy Christmas For Major East Coast eCommerce Retailers
Martin (Marty) Smith
Hurricane Sandy Has Major Impact On Banking, eCommerce IndustriesPYMNTS.comWe're still coming to realize the full extent of the damage Hurricane Sandy has caused to people, land and businesses along the east coast. 
These 4 SEO essentials will not only boost your website's performance--they'll help you sell more products, too. Marty Note Don’t Overlook Social Media User Experience Is A Must will feel obvious to many inside of Scoop.it, but practicing like you want to play in SEO is important and this note reminds me to do the basics well and the rest will follow.
Different types of e-commerce businesses (RT @MarketingDonut: The seven types of e-commerce business - and why it’s essential to know which type you are http://t.co/YGStgi69...)... 
What you don't know about managing URLs can hurt your website's Search Engine Optimization (SEO). Marty and Bill Ross Share URL management tips to help SEO. October 27, 2012
How to Be an Explorer of the World: This Note Can Help You Make Millions Online
Martin (Marty) Smith
Every morning when we wake up, we have twenty-four brand-new hours to live. What a precious gift! Friday Fun! Just for grins I thought you would enjoy this list and the accompanying photos/quotes for a shot of inspiration as we head into the fall and get ready for 2013. Have fun exploring! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Marty Note October 27, 2012
How Social Search & Shopping Are Transforming Retail [Revolutionary Most Popular Infographic]
Martin (Marty) Smith
Marty Note In response to that growing number, 85 % of people have already anticipated changes in their buying behavior. Customer reviews, questions and answers, internet forums and user-generated videos are the social and community tools that influence consumers the most. This Infographic also shows how mobile devices, real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. 167 million people will shop online this year, spending an average of $1,800 per person, it reveals. Unsurprisingly, shoppers are using their smartphones to look for sales and special deals, as well as read product reviews and ratings. 64% of smartphone owners shop online using their devices; 40% of Twitter users say they search for products on the microblogging tool; and 60% of Facebook users say they would discuss a product or service if they were offered a discount It also breaks down how companies such as Walmart and Starbucks are using social networks to engage shoppers. It also looks at how businesses are using mobile point of sale (POS) transactions to get insight into consumer data, sales records and inventory.
Infographic by Symphony Teleca By Mindjumpers. http://bit.ly/SsmHLV Source. http://bit.ly/Vk5g0y 
With over 20 million users, many in a prime shopping demographic (30+ women) entrepreneurs have been searching for a way to monetize all this Pinterest... Marty Note October 25, 2012
Top 10 Facebook Business Pages Are Strange, Cool And Inspirational
Martin (Marty) Smith
You can vote on designs, look through the catalog and add shirts to your shopping cart directly from the page. Talk about convenience! threadless Top 10 Best Facebook Business Pages. Starbucks. I found the Starbucks page ... 
By studying the iPhone 5 copy, you can learn how to write persuasive sales copy. October 21, 2012
New Facebook “Want/Collect” Buttons May Create Social Wish Listing
Martin (Marty) Smith
Excerpted from article on TechCrunch: "Facebook has just begun testing “Collections” — a new feature it says is “unrelated” to Pinterest but could be a competitor. It allows retailers to add “Want” or “Collect” buttons to news feed posts about products. These save and share products to a “Wishlist” on user profiles that host a “Buy” button that can be clicked through to make purchases offsite. Seven retail partners can now share Collections posts to their fans.
Collections could help retailers score viral click-throughs to their product pages by making things their fans are interested in more discoverable to friends. Facebook isn’t earning affiliate fees on Collections click throughs, but it could get brands to buy ads to get more fans.
The “Want” button adds a product to a Timeline section called “Wishlist” visible to friends of friends, the “Collect” button saves to to a Collection called “Products” that’s visible to friends only, and a special version of the “Like” button will also add to “Products” but that’s visible to friends of friends.
The “Want” button adds a product to a Timeline section called “Wishlist” visible to friends of friends, the “Collect” button saves to to a Collection called “Products” that’s visible to friends only, and a special version of the “Like” button will also add to “Products” but that’s visible to friends of friends..."
Sorry. I still don't get the huge buzz around posting pictures. I do get that it is attractive to marketers, primarily because it finally looks like a usage of social media that resembles advertising. But if Facebook is interested, then I guess I need to be . . . Marty Note 
eBay Sheltered From Troubled Tech WatersE-Commerce Times"eBay is one of a handful of large technology companies -- with great brand names and online followers -- that is growing revenues and profits organically at rates above 15 percent annually,"... Power of a fully diversified User Generated Content platform is it stays UP when othters are DOWN. See Platforms vs. Websites: http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html |
Scoop it Creator
Martin (Marty) Smith
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