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Interesting articles on marketing.
Curated by Alessandro Rea
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Scooped by Alessandro Rea
April 10, 2013 3:37 AM
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4 Blogging Strategies To Keep Your Audience Coming Back | A.R.Karthick

4 Blogging Strategies To Keep Your Audience Coming Back | A.R.Karthick | Marketing_me | Scoop.it
Gaining loyal visitors is every website owners' / bloggers’ goal. Try these four strategies to keep your audience coming back for more.
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Rescooped by Alessandro Rea from ten Hagen on Social Media
April 6, 2013 3:13 AM
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Beyond Marketing: The Organizational Impact of a Social Signal [INFOGRAPHIC] | Social Media Today

Beyond Marketing: The Organizational Impact of a Social Signal [INFOGRAPHIC] | Social Media Today | Marketing_me | Scoop.it
A meaningful social signal can deliver a whole lot more than just marketing exposure. Integrating social media into multiple functions of your organization can benefit operations and yield a distinct competitive advantage.

Via Laurens ten Hagen
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April 3, 2013 3:41 PM
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Amazon Will Give You Free MP3s Of Your Vinyl Record Purchases

Amazon Will Give You Free MP3s Of Your Vinyl Record Purchases | Marketing_me | Scoop.it
Amazon is extending its popular AutoRip program to include vinyl records purchased as far back as 1998.
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April 3, 2013 3:36 PM
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3 Ways Your Website is Losing Readers

3 Ways Your Website is Losing Readers | Marketing_me | Scoop.it
The last time you got into your car, did you notice if your wheels were properly aligned? My guess is that 99.99% of you didn't even consider it. And if
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Rescooped by Alessandro Rea from SEO ADDICTED!!!
March 27, 2013 3:46 AM
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È nato Quag il social search italiano - SuperMoney News

È nato Quag il social search italiano - SuperMoney News | Marketing_me | Scoop.it
È nato Quag il social search italiano SuperMoney News Facebook è sicuramente il più famoso di tutti ma adesso il panorama dei social network si amplia.E' appena nato infatti un nuovo social network si chiama Quag ed è finalmente on line.Si tratta...

Via Manlio Mannozzi
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Scooped by Alessandro Rea
March 20, 2013 9:49 AM
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5 Ways to Make Passive Income For Freelance Designers

5 Ways to Make Passive Income For Freelance Designers | Marketing_me | Scoop.it
Each day, more and more freelancer designers are looking for a way to earn more money than the usual client work or full-time position they have.
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Rescooped by Alessandro Rea from Entrepreneur Bookstore
March 16, 2013 8:48 AM
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6 Ways to Enhance Your Credibility

6 Ways to Enhance Your Credibility | Marketing_me | Scoop.it

You won't succeed in business if nobody believes in you. Here's how to make certain they do.


1. Be genuine about who you really are

The days are long gone when customers were impressed by an illustrious corporate name or a fancy job title. Customers are more likely to respect you if you present yourself as an individual rather than a plug-and-play "representative."


2. Know the legitimate value of what you provide.

When you know--truly know--what you're products and services are worth, you're unafraid to communicate both the strengths and the limitations of your offering.


3. Have insights based on research and analysis.

Adding insights to a conversation automatically creates credibility. Insight comes from learning about a firm, the role it plays in the industry, and the customers that it serves.


4. Listen actively, consider carefully, and respond succinctly.

People who have credibility don't feel the need to "prove it" all the time.


5. Never talk or write in "sales-speak."

The moment you sound like a salesperson, customers buttonhole you into the "empty suit" category.


6. Be a catalyst rather than a hero.

In the comics, heroes swoop in to save the day. In real life, would-be sales heroes fall flat on their faces. Credibility comes not from your heroic actions, but from your ability to "crystallize" problems and solutions.


Via Ivo Nový
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Scooped by Alessandro Rea
March 15, 2013 7:12 AM
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YouTube Co-Founder to Launch Rival Video Site

YouTube Co-Founder to Launch Rival Video Site | Marketing_me | Scoop.it
YouTube already has its fair share of rivals on all sides, from Vimeo to Hulu. Now, though, one of YouTube's co-founders, Chris Hurley, is planning to create a rival of his own. Hurley left YouTube, by then a part of Google, in 2010.
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Rescooped by Alessandro Rea from Is the iPad a revolution?
March 12, 2013 3:41 PM
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Tablets now account for more web traffic than smartphones: stats

Tablets now account for more web traffic than smartphones: stats | Marketing_me | Scoop.it
The importance of tablets to ecommerce is well-documented, with research consistently showing that the devices convert at a much higher rate than smartphones.

Via Guillaume Decugis
Guillaume Decugis's curator insight, March 10, 2013 10:22 PM

This is something that was from from being a sure win when tablets were launched. But as some web sites have observed - including us here at Scoop.it (stay tuned for details) - tablets are not just canibalizing laptops but also developing new usage and consumption patternMisread details in this article on this must-read Adobe study. 

GwynethJones's curator insight, March 11, 2013 11:42 AM

The Smartphone once was getting smaller, then bigger, will the Tablet TAKE OVER!?

Rescooped by Alessandro Rea from SEO and Social Media Marketing
March 12, 2013 6:45 AM
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SEO or Social Media Marketing?

SEO or Social Media Marketing? | Marketing_me | Scoop.it

"Social media marketing is one way to promote websites, products, services, and brands, but so is search engine optimization (SEO). Which is best? Both?

 

Many social media marketing and SEO companies have debated the benefits of SEO (search engine optimization) versus the use of social media marketing when promoting websites, products, services and entire brands for years. 

 

The Internet marketing community’s opinions have shifted with each new technological development, leaving unanswered questions and the truth of whether one option is better than the other".

 

Read More At: http://www.seobuzzinternetmarketing.com/blog/seo-or-social-media-marketing/


Via Antonino Militello
Beny's comment, March 12, 2013 11:47 AM
Im working as a SEO and i would like to work also on SEM but i need how i make this work on 11 sites ?
Celebritize You's comment, March 15, 2013 12:04 PM
I use both strategies for my clients but lean more heavily on social media marketing.
Celebritize You's curator insight, March 15, 2013 12:05 PM

SEO or Social Media Marketing? I use both for my clients. 

Rescooped by Alessandro Rea from Entrepreneur Bookstore
March 10, 2013 5:07 AM
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6 Ways to Enhance Your Credibility

6 Ways to Enhance Your Credibility | Marketing_me | Scoop.it

You won't succeed in business if nobody believes in you. Here's how to make certain they do.


1. Be genuine about who you really are

The days are long gone when customers were impressed by an illustrious corporate name or a fancy job title. Customers are more likely to respect you if you present yourself as an individual rather than a plug-and-play "representative."


2. Know the legitimate value of what you provide.

When you know--truly know--what you're products and services are worth, you're unafraid to communicate both the strengths and the limitations of your offering.


3. Have insights based on research and analysis.

Adding insights to a conversation automatically creates credibility. Insight comes from learning about a firm, the role it plays in the industry, and the customers that it serves.


4. Listen actively, consider carefully, and respond succinctly.

People who have credibility don't feel the need to "prove it" all the time.


5. Never talk or write in "sales-speak."

The moment you sound like a salesperson, customers buttonhole you into the "empty suit" category.


6. Be a catalyst rather than a hero.

In the comics, heroes swoop in to save the day. In real life, would-be sales heroes fall flat on their faces. Credibility comes not from your heroic actions, but from your ability to "crystallize" problems and solutions.


Via Ivo Nový
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Rescooped by Alessandro Rea from News from the MARKET!!!!
March 6, 2013 3:56 AM
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Brands Need a Wake-Up Call on Google Plus | Digiday

Brands Need a Wake-Up Call on Google Plus | Digiday | Marketing_me | Scoop.it
Greg Boser is the president of BlueGlass Interactive, a digital marketing agency and software provider. Follow him on Twitter @GregBoser. If you are one of the people who have proclaimed Google Plus a failure, you could be ...

Via Manlio Mannozzi
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Scooped by Alessandro Rea
March 5, 2013 7:25 AM
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Microsoft Planning Next Windows Phone Release for This Holiday Season

Microsoft Planning Next Windows Phone Release for This Holiday Season | Marketing_me | Scoop.it
Microsoft is planning to release a new version of Windows Phone for the holiday season, according to a job listing posted by the company.
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Scooped by Alessandro Rea
April 10, 2013 3:32 AM
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A Non-Negotiator’s Guide to Negotiating - 99U

A Non-Negotiator’s Guide to Negotiating - 99U | Marketing_me | Scoop.it
Why a few slight tweaks in mindset can drastically improve your negotiation skills.
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Rescooped by Alessandro Rea from Social Media Strategies
April 5, 2013 1:23 AM
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6 Methods For Efficient Social Media Marketing

6 Methods For Efficient Social Media Marketing | Marketing_me | Scoop.it

There are only so many hours in the day for you to get tasks done. On top of your normal work, you also have to go to meetings, schedule work, network and ensure that your online channels are up to date and that there’s a strategy in place.


However, while there was a time where we struggled to make time for digital marketing, it’s now a case where we perhaps put too much time into it. Being active online is great to see, but it shouldn’t come at the expense of your other tasks. All that time dwelling on what to post, figuring out what content people will like and how it ties into your business are things that mightn’t seem significant, but quickly add up over time.


If you don’t have a proper handle on it, you can end up being constantly busy, but not being productive. If this sounds like something you experience regularly, here’s what you can do to reverse the trend.


Create A Schedule And Stick To It

It’s a simple idea but it’s amazing how few actually bother to put one together.


Prepare In Advance

That said, there’s nothing wrong with preparing content in advance as there are always ideas, posts and images that aren’t time sensitive.


Break Down And Delegate

Not all businesses can afford the luxury of a community manager so if you have a small team, why not break up duties between each other?


Cross-Posting

So long as you don’t resort to automating the process, which can work against you since it shows you didn’t put time into it, then you can post the same image/video on another account.


Less Is More

If you’re tweeting and posting regularly, that’s great. However, if it’s a case that each post is getting low levels of engagement, you may want to reconsider your content strategy.


Via Ivo Nový
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Scooped by Alessandro Rea
April 3, 2013 3:41 PM
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Skype Users Spend 2 Billion Minutes a Day Connecting

Skype Users Spend 2 Billion Minutes a Day Connecting | Marketing_me | Scoop.it
Skype announced Wednesday that users are spending more than two billion minutes a day connecting with each other via the video-chat platform.
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Rescooped by Alessandro Rea from SOCIAL MEDIA ECOSYSTEM
March 29, 2013 3:31 AM
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Luvocracy: Pinterest for People Who Actually Want to Buy Stuff

Luvocracy: Pinterest for People Who Actually Want to Buy Stuff | Marketing_me | Scoop.it
Luvocracy is s a social network similar to Pinterest that's focused less on dreaming and more on shopping.

 

 


Via Florinel Nicolai Deciu
Florinel Nicolai Deciu's curator insight, March 29, 2013 2:29 AM

add your insight...

 

 
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March 21, 2013 4:04 PM
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Is Social Content Curation The Next "Better" Thing?

Is Social Content Curation The Next "Better" Thing? | Marketing_me | Scoop.it
Social content curation has blown up in the past year, after a late start that began to show traction around 2007-2008. Pinterest continues to experience massive growth, with Wanelo nipping at its heels.
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Rescooped by Alessandro Rea from DISCOVERING SOCIAL MEDIA
March 18, 2013 12:45 PM
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Facebook Has More Mobile Users Accessing The Social Network ...

Facebook Has More Mobile Users Accessing The Social Network ... | Marketing_me | Scoop.it
For a long time, Facebook was always thought of as a web-based company that didn't put a lot of importance on users who prefer to access their services through mobile devices. The official Facebook app was built around ...

Via Manlio Mannozzi
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Scooped by Alessandro Rea
March 15, 2013 3:05 PM
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Interactive Doodle Pays Tribute to Douglas Adams' 'Hitchhiker's Guide to the Galaxy'

Interactive Doodle Pays Tribute to Douglas Adams' 'Hitchhiker's Guide to the Galaxy' | Marketing_me | Scoop.it
Today's Google Doodle is an interactive tribute to one of the funniest sci-fi novels ever -- Douglas Adams' "Hitchhiker's Guide to the Galaxy."
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March 14, 2013 1:09 AM
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Social Sales | Taking the Chill Out Of Cold Calling

Social Sales | Taking the Chill Out Of Cold Calling | Marketing_me | Scoop.it
Buffer Has social selling replaced your cold calls? If not, it should! True cold calling in B2B selling is probably fairly close to being a lost art. If not, it should be.
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Rescooped by Alessandro Rea from Online Business Models
March 12, 2013 2:39 PM
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How To Build a Competitive Business Model on the Footprints of Google, Facebook, Amazon and Apple

How To Build a Competitive Business Model on the Footprints of Google, Facebook, Amazon and Apple | Marketing_me | Scoop.it

Via Robin Good
Tom Hood's curator insight, February 22, 2014 10:44 AM

is your next business model a platform?


This great blog post captured by curator Robin Good talks about platforms and the gang of four (Amazon, Google, Apple, and Facebook). 

 

"Today’s dizzying pace of change shows no signs of abating. If anything, it is likely to accelerate. So do everything you can to heed these lessons today, to be as prepared as possible for a vastly different tomorrow."


The ten lessons identified remind me also of the work of Rita McGrath (End of Competitive Advantage) who talks about six key areas in what she calls "The New Strategy Playbook":


1. Continuous Reconfiguration
2. Healthy Disengagement
3. Deft Resource Allocation
4. Innovation Proficiency
5. Discovery Driven Mindset
6. Entrepreneurial Career Management


and also the book, The Power of Pull...

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Rescooped by Alessandro Rea from Social Media Strategies
March 11, 2013 4:32 AM
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10+ Step by Step Guide in Creating Authority Building Machine | All Infographics

10+ Step by Step Guide in Creating Authority Building Machine | All Infographics | Marketing_me | Scoop.it
Infographic on Creating Authority website and Business building machine with social Media marketing, link building and content marketing in Google Search Engine

Via Christino Martin, Ivo Nový
craig daniels's curator insight, March 11, 2013 2:18 PM

Not only does this infographic look great it is chock full of great and useful information


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March 8, 2013 12:55 PM
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7 Simple Steps to Improve Your Online Efficiency [INFOGRAPHIC]

7 Simple Steps to Improve Your Online Efficiency [INFOGRAPHIC] | Marketing_me | Scoop.it
The definition of Efficiency is; The ability to accomplish a job with minimum expenditure of time, effort and resources.  Efficiency is SO important when you
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March 5, 2013 7:27 AM
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The Top 20 Food Brands In Social Media [INFOGRAPHIC]

The Top 20 Food Brands In Social Media [INFOGRAPHIC] | Marketing_me | Scoop.it
The Top 20 Food Brands In Social Media [INFOGRAPHIC]
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