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Curated by Alessandro Rea
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Rescooped by Alessandro Rea from Latest Social Media News
October 1, 2013 4:43 PM
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How 123 Fortune 500s Use Instagram Marketing & 3 Tips for Success

How 123 Fortune 500s Use Instagram Marketing & 3 Tips for Success | Marketing_me | Scoop.it
From kamalitosocialmedia.wordpress.com - September 29, 2013 5:54 AM
Do photos or video perform better on Instagram? When is the best day and time to post? Do hashtags work? Here are some insights and tips for brands, both big and small, that want to see success on ...

Via Gerrit Bes
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September 25, 2013 4:17 AM
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Adblockers are more innovative than the advertising industry

Adblockers are more innovative than the advertising industry | Marketing_me | Scoop.it
From www.wired.co.uk - September 25, 2013 4:17 AM
Adblockers can restrict invasive pop-up ads but what are the repercussions for online journalism?
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Alessandro Rea's insight:

This is a guest post by Lea Simpson, Strategy Director at digital agency TH_NK



Last year Google lost $887m (£550m) in advertising revenue because of ad blocking software -- that's a lot of noodle by anyone's count.

 

 

According to PageFair, which makes ad-blocking software, this current trajectory means that by 2018, pretty much everyone on the planet will have installed software that blocks ads. Its projections of an online advertising dystopia were corroborated by Eyeo, a similar business which has a stated install rate of 170,000 a day.

 

 

Cue shock and horror. Panicked pockets around the web asked: if the writers and creators can't get paid, they'll stop writing and creating. Could this be the final death toll of quality journalism online?

 

 

Er, no.

The final death toll of online journalism will be the lack of innovation around the commercial models that could sustain it.

 

 

People's love of good content is as old as cave painting, literally. In fact, people love content so much they naturally seek the path of least resistance to it. That means skipping past your ad exactly five seconds in and shutting down your pop-up before it's even begun to pop.

Advertisers, it's time to take a long hard look at yourselves. Here are three reflections in a black mirror:

First of all, as contexts diversify and attention spans shrink, the repetitive response of bigger and more bombastic ads perpetuates the problem: people are pushed towards the adblockers.

 

 

Secondly, advertising at its best practises the gentle art of arousal, piquing the interests of the potential punter, knowing there's a lag between that whetting of appetite and the actual decision to buy. Today, that slow seduction is being filled with stalker ads that shadow us around the web. Too often advertisers are letting digital tools strip down their worthy craft. Remember, just because you can, doesn't mean you should.

 

 

Thirdly, our every digital move is a scoured, scraped and scrutinised. Consumers are bucketed into neat segments full of so much data that the industry is bloated. But how has this insight been used? Has it evolved products or services? Has it taken interests into genuine account? Or have these insights been applied to making bigger, creepier ads? Yup, exactly.

Here's the horrible headline: the adblockers are more innovative than the advertising industry. It's time to break the cycle.

 

 

Digital consumption is only ever going to be commercially viable if it sets itself free from the inclination to mimic its analogue forbearers.

We need to blow up this inclination to mimic. That means not trying to be a magazine, newspaper or television channel online, but instead, reimagining a relationship between content and its fans in a digital world. Buying a magazine that's full of ads might have be the way it works in the analogue world, in digital, it's time to start asking different questions:

Could we Indiegogo a single piece of investigative journalism? What if, just what if, we could subscribe to an individual writer instead of a whole newspaper? Wouldn't it be interesting if magazines tried to be like airlines and created paywalls that charged less for people who wanted in first? What if reader reviews could push the price up or down? How might we create a birchbox of content? What about a social affiliates model for content that gives people a little kick back for recommending shows and articles and stuff to friends?

 

 

I don't believe that people want content for free necessarily, I believe they want it easily. And if there is payment to be made, it should feel fair, transparent, inclusive and, well, digital.

This is the most exciting challenge of our time, feels like the pop-ups are limiting our view.

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September 23, 2013 1:56 PM
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The Top 7 Online Marketing Trends That Will Dominate 2014

The Top 7 Online Marketing Trends That Will Dominate 2014 | Marketing_me | Scoop.it
From www.forbes.com - September 23, 2013 1:56 PM
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.
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September 23, 2013 1:52 PM
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Demystifying Persona – How to Create Engaging Content Based on Persona?

Demystifying Persona – How to Create Engaging Content Based on Persona? | Marketing_me | Scoop.it
From www.steamfeed.com - September 23, 2013 1:52 PM

It is very crucial that your message swims through the tide of tough competition, and reach your customers safe and sound. In addition to the competition, we need to ensure that the message is prepared just as the users want to receive it.

 

This is where persona research proves to be a savior. It should be considered as an elementary part of a content marketing strategy to make sure that the content that’s created is successful in being loud and clear – to the right kind of people.

 

Persona research is a science in itself, where the basic idea is identifying your audience. It is unavoidable to have a clean understanding of the audience’s requirement, the discovery process, their knowledge and their interests in order to deliver appealing content, ultimately helping in your conversion process.

 

This post focuses on how to create content based on the persona research, and what exactly do you need to research on.

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September 23, 2013 1:49 PM
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Pinterest Promoted Pins

Pinterest Promoted Pins | Marketing_me | Scoop.it
From www.socialmediaexaminer.com - September 23, 2013 1:49 PM
Social media news and new developments making social media marketing easier. (Pinterest Promoted Pins, the Pinterest Pin It button and mobile app updates)
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Rescooped by Alessandro Rea from SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms
September 16, 2013 4:43 AM
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Social Network Analysis: Making Invisible Work Visible

Social Network Analysis: Making Invisible Work Visible | Marketing_me | Scoop.it
From steve-dale.net - September 15, 2013 4:27 PM

While companies know that social networks are important, most managers don’t understand how these networks really work. These social networks don’t appear on any formal organisation charts, yet can significantly affect performance and innovation. The problems is, how can leaders manage what they can’t see? 


Via Philippe Trebaul
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malek's comment, September 16, 2013 8:54 AM
Technology is not the challenge , but it's all about the introduction of new modes of behaviour
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September 16, 2013 4:41 AM
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Selling with Social Media, A New Direction for Businesses

Selling with Social Media, A New Direction for Businesses | Marketing_me | Scoop.it
From www.socialmediaexaminer.com - September 16, 2013 4:41 AM
Social Media Marketing Podcast 58, in this episode Tom Martin shares how to succeed in the changing social media sales landscape.
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September 16, 2013 4:37 AM
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The Easiest Way To Make Passive Income Online

The Easiest Way To Make Passive Income Online | Marketing_me | Scoop.it
From projectlifemastery.com - September 16, 2013 4:37 AM
In this video blog I reveal the EASIEST way to make passive income online, based on my experience of being involved with internet marketing for several years now.  Last year I put out a popular vid...
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September 13, 2013 4:21 AM
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Instagram Introduces New Feature to Tag People and Brands in Photos

Instagram Introduces New Feature to Tag People and Brands in Photos | Marketing_me | Scoop.it
From dashburst.com - September 13, 2013 4:21 AM
We take pictures to capture the memories of the people, places and moments worth reliving. Instagram was created to give people easy yet expressive ways to share these photos.
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September 11, 2013 2:17 PM
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Society3’s new S3-Buzz Sofware turns conventional marketing over to the customer #S3buzz

Society3’s new S3-Buzz Sofware turns conventional marketing over to the customer #S3buzz | Marketing_me | Scoop.it
From hosting.ber-art.nl - September 11, 2013 2:17 PM
San Francisco startup Society3 shows new ways to advertise and reach up to 100 Million
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September 9, 2013 11:17 AM
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A scientific guide to posting tweets, Facebook posts, emails and blog posts at the best time

A scientific guide to posting tweets, Facebook posts, emails and blog posts at the best time | Marketing_me | Scoop.it
From thenextweb.com - September 9, 2013 11:17 AM
This post was originally published on the Buffer blog.



We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected ...
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Rescooped by Alessandro Rea from Content Strategy |Brand Development |Organic SEO
September 9, 2013 11:07 AM
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10 Tips To Increase Alexa Rank

10 Tips To Increase Alexa Rank | Marketing_me | Scoop.it
From www.geekworldnews.org - August 27, 2013 9:50 AM
10 tips to increase your blog or website alexa rank they are proven and tested tips to increase Alexa Ranking

Via Level343
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Mac SEO Tips - Glenn Bearsky's comment, September 7, 2013 3:00 AM
Other than domain flippers - does anyone who's not in the Top 500 really CARE about Alexa and it's easy to manipulate rankings? They used to be an interesting tool to dabble in, but their backlink and keyword data was marginal at best. Now with free accounts crippled, and paid accounts RIDICULOUSLY expensive - they certainly aren't on my SEO radar anymore.
Ashlyn Maguire's curator insight, September 7, 2013 10:22 PM

"What's Alexa?" - "I don't know. Hey, what's Alexa?" ..."No clue, bro." ..."Alright, I'm looking it up right now.... Oh wow, ok. They call themselves 'The Web Information Company' - an Amazon company, and we definitely need to get on how our website and blog is ranking with them! SEO is the name of the game."
Ashlyn Maguire's curator insight, September 7, 2013 10:25 PM

"What's Alexa and why is it ranking us?" - "I don't know. Hey, what's Alexa?" ..."Uuuhhh..."

Do YOU KNOW what YOUR Alexa ranking is??
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Rescooped by Alessandro Rea from Social Media Strategies
September 9, 2013 11:06 AM
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31 Twitter Tips: How To Use Twitter Tools And Twitter Best Practices For Business

31 Twitter Tips: How To Use Twitter Tools And Twitter Best Practices For Business | Marketing_me | Scoop.it
From www.forbes.com - September 6, 2013 2:37 AM

Do one of these Tips each day, and in 31 days you will be using Twitter to build your business.

 

..and start right now with a tip number one


1.  Decide your purpose. 

Why are you using Twitter?

Some Twitter users utilize the social media site to build their company brand or generate leads. There are bloggers who use the platform to share ideas and articles and to see what others are writing about. Some people check Twitter for news, while others want to see what celebrities or friends are up to.

Defining your purpose will help you decide who to follow and what kind of information to share.


Via Ivo Nový
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Ivo Nový's curator insight, September 6, 2013 2:37 AM

This article shares some of the latest Twitter strategies, tactics, tools, and best practices.
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Rescooped by Alessandro Rea from Mobile Marketing | News Updates
September 26, 2013 3:59 AM
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Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study] | Marketing_me | Scoop.it
From searchenginewatch.com - September 24, 2013 4:24 PM
Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand perception, according to new Google/Ipsos research.

Via Bonnie Burns, Level343
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Simply Social Media's curator insight, September 25, 2013 10:01 AM

Mobile is increasingly becoming the way people interact with you and your services.  Are you mobile optimized?
Madelene Wadelius's curator insight, September 25, 2013 12:30 PM

Incorporate mobile search in your overall digital marketing strategy.
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September 24, 2013 5:19 PM
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A Five-Step Process For Conducting User Research

A Five-Step Process For Conducting User Research | Marketing_me | Scoop.it
From uxdesign.smashingmagazine.com - September 24, 2013 5:19 PM
User research helps us to understand how other people live their lives, so that we can respond more effectively to their needs with informed and inspired design solutions.
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September 23, 2013 1:55 PM
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Blogging Is No Longer Enough

Blogging Is No Longer Enough | Marketing_me | Scoop.it
From www.steamfeed.com - September 23, 2013 1:55 PM
Serious professional bloggers need blogging automation tools to syndicate, share, amplify, and build traffic. Tools like Cision, Triberr, RSS, blog networks
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Alessandro Rea's insight:

Have you noticed your corporate blogmay be getting fewer comments? How’s traffic in general and what about that bounce rate?

 

 

Blogging by most is regarded as a one off, something that’s done to write about topics and position you and your company as a content authority (or maybe “context” authority). Companies that use blogs as a public relations strategy understand the importance of owned media for overall integrated marketing.

 

 

Today, however, there are factors contributing to a blog’s one dimension. Before we understand what that means, we have to know how you regard success:

• What goals did you set up for your company blog?
• How are you measuring against those goals?
• Are you watching analytics, listening on Trackur and earning comments?
• Have you made it a goal to build a community?

 

 

As a professional blogger, you likely are incorporating syndication and blogging automation tools to help amplify your content to a variety of other bloggers, channels, portals, and apps. Well, are you?

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September 23, 2013 1:51 PM
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How to Market your Content on Google Plus - Jeffbullas's Blog

How to Market your Content on Google Plus - Jeffbullas's Blog | Marketing_me | Scoop.it
From www.jeffbullas.com - September 23, 2013 1:51 PM
Google+ is not a Facebook competitor. It uses content and social proof to improve search. Here are 4 case studies of how to market your content on Google plus
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September 23, 2013 1:36 PM
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Social Media Case Study: How I made $47 million from my B2B blog

Social Media Case Study: How I made $47 million from my B2B blog | Marketing_me | Scoop.it
From www.businessesgrow.com - September 23, 2013 1:36 PM
$47 million form blogging? It's true. One of the most interesting and inspirational social media case studies ever!
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September 16, 2013 4:43 AM
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6 Types Of Marketing Emails That Every Business Should Use

6 Types Of Marketing Emails That Every Business Should Use | Marketing_me | Scoop.it
From www.alphasandesh.com - September 16, 2013 1:36 AM
Even if you want to stay in contact with new leads, active or potential customers, email provides a non-invasive, yet highly efficient method to get in touch with the most important people to your business.
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September 16, 2013 4:37 AM
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'Boring' Companies Succeeding on Social Media, Google+ for Business, and More in HubSpot Content This Week

'Boring' Companies Succeeding on Social Media, Google+ for Business, and More in HubSpot Content This Week | Marketing_me | Scoop.it
From blog.hubspot.com - September 16, 2013 4:37 AM
Catch up on the latest and greatest in web design and social media from the HubSpot blog this week.
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September 16, 2013 4:36 AM
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25 Smart Ways to Promote Your Latest Blog Post

25 Smart Ways to Promote Your Latest Blog Post | Marketing_me | Scoop.it
From www.steamfeed.com - September 16, 2013 4:36 AM
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September 11, 2013 2:19 PM
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How to Build a Perfect B2B Product Page

How to Build a Perfect B2B Product Page | Marketing_me | Scoop.it
From blog.hubspot.com - September 11, 2013 2:19 PM
Learn how to build a product page for a B2B company.
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Alessandro Rea's insight:

There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer.

 

 

B2B purchase decisions, on the other hand, tend to take a bit longer. Whether the buyer is signing up for a service or product, B2B purchases often require more information, research time, and ultimately more decision-makers than a typical consumer purchase. Good B2B product pages reflect the distinct way that these purchases are made, and should be designed differently than B2C pages. Here's how to do it.

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September 11, 2013 4:25 AM
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Instagram should be ready to begin selling ads in the next year.

Instagram should be ready to begin selling ads in the next year. | Marketing_me | Scoop.it
From online.wsj.com - September 11, 2013 4:25 AM
At Facebook's Instagram unit, Emily White is the point person charged with turning a billion-dollar acquisition that has never made a cent into a real business. Ad sales, she said, are expected to begin in the next year.
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September 9, 2013 11:15 AM
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Facebook Adds Professional Skills Category for Job Seekers

Facebook Adds Professional Skills Category for Job Seekers | Marketing_me | Scoop.it
From mashable.com - September 9, 2013 11:15 AM
Facebook has quietly rolled out a new feature on its profile pages that allows users to list their professional skills.
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Rescooped by Alessandro Rea from Mobile Marketing | News Updates
September 9, 2013 11:07 AM
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3 Ways to Use Mobile Marketing

3 Ways to Use Mobile Marketing | Marketing_me | Scoop.it
From www.business2community.com - September 2, 2013 11:34 AM

3 Ways to Use Mobile Marketing
Business SMS is a great alternative or accompaniment to marketing methods like phone calls and the use of apps.


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