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If you’re a content creator, there’s never been a better time than now to get your project in front of millions of viewers through the wonder and power of online distribution.
With high-quality content becoming increasingly available online, it’s small wonder that more and more people are turning to their laptops instead of their TVs in order to access their favorite entertainment media. In May 2012 alone, approximately 180,785,000 individuals living in the U.S. watched some form of video content online. That’s almost 60% of the total population.
For independent artists, these numbers add up to a very exciting conclusion: that traditional media is no longer the only—or even the preferred—way for modern audiences to access content. But with 72 hours of video uploaded every minute to YouTube alone, the prolonged attention of the average viewer is increasingly scarce. So to help their projects rise above the fray, many content creators are turning to online distributors and distribution hubs to focus attention and build a loyal audience.
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