Pew released a study about Creation, Curation, Instagram, and Snapchat yesterday which reviewed the online behavior of 1,000 sampled adults.
Via Guillaume Decugis
|
Rescooped by
malek
from Content curation trends
onto digital marketing strategy October 30, 2013 8:38 AM
|
Scoop.it!
Via Guillaume Decugis
malek's insight:
Imagine this Venn digram
-54% of the sample are content creators.
-52% are curators
-40% create and curate
The overlap is an explosion in curation role, helped by the eruption in visual content curation
Your new post is loading...
Interesting to see the role of content curators starts to be measured in studies like this.
I like the conclusion this article highlights about adapting content to the platform but I'll go further : adapt it to curators and show them what's in it for them. Info graphics and survey results are a great example as they let content curators draw their own conclusions... like this article actually shows.
This helps answer the question: Why is Social Marketing Important?