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Google Plus yields opportunities to better understand clients and their needs, position your company as an authority with Authorship, and increase visibility in search results. 
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iPhone users open 17.5 percent of their commercial mail, while Android users open 8.93 percent, and BlackBerry owners open only .24 percent.
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"Search — the very cornerstone of the Web — has begun to show signs of decline on desktops and laptops. Meanwhile, search is surging on smartphones and tablets. Mobile searches are quickly becoming the main way in which consumers find everything they need — whether it's information, services, or physical and digital goods. That means there's a great opportunity, but also that search has more work to do. There are kinks to figure out in areas ranging from app discovery to tracking the effectiveness of local search ads"
Sage Osterfeld's curator insight,
April 8, 2013 4:00 PM
“Disrupting.”
To quote the infallible wisdom of Fezzig in The Princess Bride, “You keeping using that word. I do not think means what you think it means.”
Mobile search is not “disrupting” web search, it's merely segmenting it.
I'm sure you, like me, use your smartphone or tablet to check email and surf the web. But I'll bet when you're using it for search, you're doing quick stuff like finding the phone number of the Chinese restaurant around the corner, checking movie times, and looking up the name of the guy that played Fezzig in The Princess Bride. What you're not doing is researching new cars, planning vacations or buying enterprise software. That's stuff you save for your computer.
So, not surprisingly, all those CPC ads out there automatically running on mobile devices as well as standard search aren't getting the clicks on the phone that they are on the computer, but that's not any more “disrupting” than an arthritis drug ad that gets no sales when running on Nickelodeon.
The lesson from this study isn't be “mobile search is making the world topsy turvy”, it's that mobile is a medium just like broadcast and print are media. Advertisers need to target accordingly.
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A new report from German researchers reveals the five main ways people are organizing the applications on their smartphones. Despite the somewhat esoteric focus of a study like this, the resulting analysis has a broader impact on our digital lives.
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The pod look at the implications of launching a pharmaceutical product in a digital world.
We look at product such as brand vision, regulatory and packaging.
Brand and marketing such as leverage points and customer segmentation, positioning, market research and KOL interaction.
We finish with the organisation with topics such as HR and competancy, sales design, internal comms and compliance.
A lot to pack into 40 minutes
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Gartner expects the market for BigData and analytics to generate $3.7 Trillion in products and services and generate 4.4 million new jobs by 2015.
gillkelley's curator insight,
February 19, 2013 2:53 AM
Great article from Forbes about ways in which data will inform HR and so talent management in the future. The example he uses is 'sales'
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Although Google rarely gives advanced notice of major updates, it has been very consistent in its overall SEO guidance over the past couple of years. It is adamant about avoiding shortcuts and earning rankings through hard work. Content alone won’t cut it, though. There are several areas that all web owners need to keep in mind to maximize their online exposure potential.
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Facebook passed Google Maps to become the most used smartphone app at the end of 2012, according to new data from comScore.
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How Facebook graph search plays-out could have enormous implications for the commercial future of many social media properties, including Google and social search as a whole.
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Mobile technology is no longer limited to laptops, smartphones and tablets. It's seeping into every corner of our lives, including television and movies, cars, the workplace, health care, education and eventually our bodies.
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![100 Social Media Stats From 2012 [INFOGRAPHIC] | Digital Marketing & Communications | Scoop.it](https://img.scoop.it/nSmvBYTJQSMuN0bXrBI3FDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
For Social Media 2012 was a year of change and maturity. It’s the year when social media really started to go mainstream, with over 1 billion users on Facebook and 500 million users on Twitter.
Murray McKercher's curator insight,
January 5, 2013 8:46 AM
91% of mobile internet access being used for social activities...
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As 2012 is officially over and we've now welcomed in another year, we reached out to a few industry professionals to see what their thoughts are for the year ahead.
gillkelley's curator insight,
January 3, 2013 8:20 AM
How is mobile evolving - another view from Econsultancy
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YouTube released its annual yearly review early this morning, highlighted what the site's 800 million visitors are watching and uploading. And there's more than a few milestones in the data.
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Content marketing is gaining significance with every passing day, as companies are trying to develop the content that is profitable not just in the monetary terms, but also to get good ranks at major search engines.
Brian Yanish - MarketingHits.com's curator insight,
April 11, 2013 11:52 PM
Good article to help you build a plan for your content marketing. Who - What - Where - Why 
Cheby LaBrague's curator insight,
April 12, 2013 2:06 AM
Content marketing isn't for the faint at heart ;) 
Lindsay Wilson's curator insight,
April 26, 2013 11:25 AM
Great article if working from the ground up with a company
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Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress.
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As Facebook rolls out a steady stream of features designed to improve monetization, at least one financial analyst is arguing that the social network has begun to drive its users away.
John Barratt's curator insight,
April 2, 2013 7:07 PM
This is very true. But it's certainly helping the success of great sites like Scoop.it, so not all bad news!
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It has become the great debate in social media marketing: “What’s the ROI? How do you measure it?” Or more directly put: “Does it work? How can you tell?
Alexis DORANGE's curator insight,
February 24, 2013 12:43 PM
4 different ways to get your Social Media ROI, from direct calculation to relative estimation.
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Experts predict product could kill smartphones, alter marketing landscape for years to come
Neil Wilkins's curator insight,
February 22, 2013 7:03 AM
The new Google touchscreen laptop has software, apps and content held in the cloud... Cloud Marketing... in case you doubted that it's coming...
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Mobile phones are already well on their way to replacing cameras, cash, maps, remote controls, handheld gaming systems, boarding passes, tickets, cash registers, calculators, notepads, and much more. And they’re becoming globally ubiquitous: 1.6 billion phones were shipped last year; and by the end of this year, 1.4 billion smartphones will be in use. So the question is not so much what smartphones can do, it’s what can’t they do. And the strategic imperative for organizations is to understand how they are going to meet the challenge of that change. A week after sharing its vision of the top 15 emerging technologies, Forrester shared its view of the near future of mobile in analyst Thomas Husson’s report, released today. Here are the top 10 implications for mobile, according to Husson:
Neil Wilkins's curator insight,
February 15, 2013 12:33 PM
Have you seen evidence for this yourself? 
lauryn burkhalter's curator insight,
February 20, 2013 4:46 PM
This is a challenge and an opportunity for organizations globally. However, there are still people who are not able to afford these seemingly ubiquitous tools. How can we provide the world with equal access to information?
Do people deserve the right to access? or is this something that they should own? 
Alex Butler's comment,
February 21, 2013 9:48 AM
This is a good point, however access is complex and we cannot make assumptions. For example NHS Direct data in the UK suggests that those most accessing health information from a smartphone device were actually from the lower socio economic groups with the phone the families only access to the internet. So we need to be cautious when dismissing groups of people from the mobile equation :-)
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"I also think the other big difference between B2C and B2B is the audience," says Houston. "B2C is not only a much broader audience, but appeals to a larger audience.
LimeGreenMedia's curator insight,
February 7, 2013 9:59 AM
Getting your 'voice' right when socially engaging is exactly the same as the medias' knowing your audience skills. Yes, it's difficult, when speaking to a wide community (B2C) to hit the right note for all. But if you do, the news is going to spread further and be accessed by more.
This is why putting resources into training professionals and organisations to think about how they use social media (and other outlets) is absolutely key.
In our training for health professionals we often use the phrase "Think of it this way: The social media community and media audiences are your patients - 'en masse'. You can get messages out using these channels quickly and across a very broad reach. This is where your patients, your audience for engagement are. You need to be here too."
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Social media is not the new kid on the block anymore but it's still a growing channel and 2013 will see a number of changes - or so our industry experts think.
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Following are my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for 2013. As is traditional for my trends, there are around seventeen of them.
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We contacted several advertising experts and reviewed recent studies and business trends to come up with 5 marketing predictions for 2013.
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I have previously predicted that 2013 will be an odd year. Of this I am certain. All the rest are what you might call “serious conjecture.” Maybe one or more will actually come true fully or in part. Then I can call myself a guru.
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Just hearing the words “content strategy” can scare business owners. The thought of stepping away from the core business and becoming your own media company is often daunting, which is why it’s helpful to have a simple framework for addressing your content strategy. Let’s look at a widely used approach — people, process, and technology – and fill in our own details for content planning in 2013.
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Google+: An Overlooked Marketing Gold Mine