Consumers, especially younger ones, are losing trust in paid influencers and looking instead to organic grassroots communities where their like-minded peers are sharing content and commentary about brands and products they actually love.
Whenever I run Zoomly’s ‘How to plan and prioritise’ workshop, as the group identifies their daily ‘time bandits’, meetings loom large. Typical comments are that they take too long and deliver too little. No wonder that people fiddle with their phones…Are they really an essential, valuable of getting things done? Or just a waste of... Read more
We must find balance between the forces of standardization and personalization if we are to be distinct in the ways we work and lead. Today, we are living in the extremes of both. This means we have created unhealthy environments. And we have been unhealthy for much too long.
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