Devops for Growth

establishing a focus on discovering a narrowly defined ideal client from the very beginning will save months of wandering in the dark trying to be all things to all people

Customer development enables companies to gain better understanding about their consumers. Optimizing consumer experiences yields higher conversions.

How to use the customer development model to prove you're building the right community

How do you define Customer Success? Is it a technical or organizational initiative? Is it dimensional or multi-faceted? Here's the complete story.

UX design tricks from behaviour design and gamification to motivate users to complete difficult tasks: a Step-by-Step guide using Airbnb as a Case Study written by Lorena Vargas.

The goals of generative and evaluative research are very different. Generative research helps you define the problem you’d like to design a solution for. Evaluative research evaluates an existing design (in prototype form or in final form). In the post below, we tease apart the detailed differences between these two research techniques, why they’re valuable, [...]

Every software product you regularly use is data-driven. Example? Uber, Spotify, Amazon, Facebook, Netflix, the AltexSoft website you’re viewing right now – just to name a few. To deliver the most value, encourage your return and loyalty, executives of companies like to start their weeks by looking at metrics – pieces of quantifiable data that illustrate the changes in revenue and customer behavior.

Of course, knowing these changes exist won’t solve anything. Netflix’s ex VP/CPO Gibson Biddle, explained that they used data to hypothesize and then A/B test assumptions to find out what worked. That’s exactly how Netflix decided to replace their 5-star rating system with simple like and dislike buttons, introduce the “percentage match” of the movies, and majorly simplified the UI.

In this article, we will introduce you to metrics and KPIs to track your product success. While they will give you the knowledge, the real power lies in how you learn from them, how you interpret, hypothesize, and spark change.

Multi vari chart can be simply called graphical presentation of ANOVA data. Some call it a visual alternative to Analysis of Variance.

Prioritizing the right features is a big pain in the neck. It can make or break your product. Here's a guide on how to prioritize your product backlog and ship effortlessly.

Start using the same tactics and strategies that power 7-figure user onboarding funnels.

'Customer Onboarding' is an umbrella term that's often used to describe the entire process that users go through when they start their journey as a customer of your product or service. The onboarding experience can define the ongoing relationship your customer has with the product. In other words: It's critical.

Time to First Value (TTFV) is a commonly (mis)used Customer Engagement metric to measure the efficiency of Onboarding. Here is how to use it correctly.

Ideas are never a problem. Each team working on a software project knows how easy is to fill the backlog with 100 new things to build. The most challenging part comes when it’s necessary to make decisions about what to include or exclude. How can we connect the work to high-level business results, and at the same time, leave the space for exploring uncertainty? This talk describes an outcome-first approach to strategy and prioritization. With examples coming from the real-life experience, it shows how it’s possible to balance team autonomy and a global product direction. How a value-based prioritization creates an adaptive, learning culture, enabling cross-functional and collaborative decision making.

Recording of Justin Royer, April Seifert, and Tres Tronvold (Sprocket) presenting at Twin Cities Product Conf 2019.

What makes an interview biased or misleading?

Les objectifs du marketing automation et du CRM sont différents et n’interviennent pas aux mêmes étapes du tunnel de conversion. Mais il est aujourd’hui impératif de faire le lien entre eux, dans un contexte de vente où les technologies ont un rôle essentiel à jouer et où la prospection et la gestion de la relation client doivent relever de nouveaux défis.

Acteurs du SaaS, découvrez dans cet article comment développer votre MRR facilement avec une nouvelle approche basée sur la méthodologie de l’Acquisition Canvas.

Some years ago, I wrote a blog post noting that small teams are more creative and productive than big teams. I suggested that this might be because, like a band, they were self organising, communicated easily and informally and had autonomy over what they played. Band vs Orchestra I contrasted this to an orchestra, which [...]Rea