Devops for Growth

Journey mapping helps you visualize how customers experience your product or service, and how they feel along the way. Scroll to step 6 for a real-life example from one of our product teams!
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Understand the customer journey from a specific persona's perspective so you can design a better experience.

In this article you can learn how to successfully get started with product discovery by following our FAST method. The FAST Method for Getting Started with Product Discovery FAST - Framework, Alignment, Support, Team The FAST method will help you  overcome the main barriers for effective product discovery so you can get off to a good start. Many companies still operate in a way that impedes the effective implementation of product discovery. We analyzed these problems in previous articles: The Five Key Mistakes in Product Management Product Discovery Principles If your company suffers from any of the previous diseases chances

La méthode, appelée « Vision » en interne, a été lancée en 1995 : tous les dix ans, l'ensemble des collaborateurs,ainsi que des centaines de partenaires (fournisseurs, élus, artisans, clients...) sont interrogés sur leur vision du groupe dans la décennie à venir. « L'idée est d'amener nos collaborateurs à avoir une vision la plus complète des futurs probables, explique Pascal Malfoy. Travailler à dix ans permet de s'extraire de l'activité quotidienne. » Un processus de longue haleine, associant voyages d'exploration, témoignages et ateliers. C'est cette approche prospective qui fait que le groupe s'est intéressé très tôt aux « makers » ou qu'il a investit l'an dernier dans Frizbiz, une plate-forme de « jobbing » (travail à la demande entre particuliers). Avec, dans les deux cas, la volonté d'explorer de nouvelles pistes éventuellement porteuses, mais sans garantie d'y trouver un « business model » pérenne.

Agile marketing hasn't yet jumped from a small group of early adopters into the majority, but with lessons from Crossing the Chasm we can launch it.

Réaliser un audit growth étape par étape afin d'identifier les leviers qui génèrent de la croissance en vue de bâtir une stratégie Growth ambitieuse.

The most successful entrepreneurs know the right pond to cast a line in to reel in the perfect fish.



What the heck does that even mean, you ask?

Well, think of the fish as your own prospects, and your product or service as the bait. When you know exactly who to target in your marketing a

“Customer Status bot” Method™ By Lincoln Murphy Going into 2020… Does this still work? The Rise of the Personal Follow-up Email The Fall of the Personal Follow-up Email Better Personal Follow-up, at Scale 7 Other “Customer Status bot” method Use Cases Business or Logical Response Hour

Contact us for Enterprise Pricing is something many SaaS companies put on their Pricing Pages... but few do it right. Here's how to make it work for you.

To make better decisions about your product or service, go straight to the source and interview your customers.
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Understand your customers' needs and the contexts in which they're using your product or service.

Product Discovery Principles are the foundation of successful product development in the 21st century. These are a set of core principles that drive how modern product teams do product discovery. It is important to understand these principles because whenever a new technique or practice emerges you can easily see how it fits with your approach and adapt it to your specific context if needed. In my experience as manager and consultant trying to innovate and incorporate new methodologies as they have been emerging throughout my career (like Lean, Agile, Kanban, Lean Startup or Design Thinking) I’ve witnessed how many people

Ingenious framework for digital marketing strategy development; SOSTAC ® marketing planning model guide is one of the corner stones in digital marketing arena. One of the key strengths of SOSTAC is that it is logical and pragmatic framework to follow and provides ease in communicating to the stakeholders as they grab the concept easily. However,…

Product Ideas: from customer feedback to roadmap

Les personas sont des documents représentant un groupe d’utilisateurs du produit, partageant les mêmes objectifs, motivations et types de comportements.

“Faire du Produit” ce n'est pas que des méthodes, c’est un mindset Produit! Le Product Management et l'agilité évoluent dans les entreprises traditionnelles

Use Confluence to document and share your customer interviews. Check out these design tips and best practices for creating customer interview pages.

Your users’ first experience is absolutely critical. Here’s how to design a customer onboarding experience that will earn you loyal customers

Understanding what success is for your customers is required, but the best way to think about it is in the context of their Desired Outcome; and here's how.