Devops for Growth

A searchable catalog of business model examples analyzed and presented using the Business Model Canvas. These examples are pulled directly from our book.

A searchable catalog of business model examples analyzed and presented using the Business Model Canvas. These examples are pulled directly from our book.

“When I have a business idea, I want to be able to test my value proposition to make sure I have a problem-solution fit.”

In business-to-business (B2B) we frequently see clients mapping out the companies they serve as customer profiles. That’s wrong.

“When I have a business idea, I want to be able to rapidly test it, So that I don’t build something nobody wants.”

Scrum has proven to be an effective product delivery framework for all sorts of products. However, Scrum is equally well suited to build the wrong product efficiently as its Achilles heel has always been the product discovery part.

Context  The last two decades have completely changed the technology (tech) sector. Cloud computing , smartphones, apps, an

Entrepreneurs and corporate innovators often struggle to figure out when their hypothesis is validated, because it isn’t as simple as we’d like to believe.

The ability to build what customers want is obviously a critically important task. In the image of this post, I roughly sketched out the intersection between customer understanding and tech

Customer interviews are a great technique to quickly and cheaply get early customer insights. However, many of the executives we work with commit a dangerous error: they mistake customer op

In the digital age, the ability to move quickly and with agility is simply table stakes. No advantage is sustainable, so the enterprise needs to continually refresh itself to stay ahead of competitors.

Of course, competitors also cannot sustain many of their advantages: you can respond quickly to every move they make as well. A basic competency of any firm is to sense changes in the marketplace, innovate solutions to respond to them, get those solutions to customers quickly, refine them based on customer feedback, and then sense the next changes and repeat.

In this post, we explain how to eliminate the subjective or biased aspects of your value proposition design through customer interviews and experiments. These two activities will help you g

This article is about something more fundamental than that. It’s about the service provider anti-pattern baked into our processes. It’s baked into the governance of most large companies. It’s baked into agile development. And, this way of thinking has been baked into your head since childhood. It’s hard to escape. And, I believe it’s behind a lot of the well-meaning people who lose their way when trying to apply product thinking.

I don’t have a solution. I just want you to recognize it when you see it.