Must Design

Web 3.0 Sure TO ROCK
Great primer on the difference between the structured Web 2.0 and the vastly less structured Web 3.0. Mobile, the cloud and WE are shaping web 3.0. 

We are different. We've been using the web for years now. Some of our children ONLY know a web enabled world. Web 3.0 will detach the presentation layer from its current pre-conceived and static code. 

In less than two years such static presentation will seem old hat and ancient. Web 3.0's on demand structure will create frameworks and what if statements where static HTML structures a presentation layer now. 

In Web 3.0 a website's presentation will be controlled by branching AI-like algorithms and trimmed paths developed from analytics that fit to the behaviors and personas moving through the ecosystem. In fact path creation will be so fast and seamless novel combinations of elements is possible on the fly. 

The future converts better because we will "surf" environments that anticipate our needs and use wisdom of crowds and analytics to fit any website to our experience like hand to glove.  

Web 3.0's implications for designers and web developers include:

* Need to understand conditional logic (If/Then).

* Understanding of predictive analytics will help.

* Creative right brain skills + left-brain analytics.

* Presentation and program layer are connected twins.

It may be hard to have visual creators become more analytical and vice versa, but that is the journey Web 3.0 is on. Until the next generation, the generation who will only know this kind of hybrid web mashup, arrives teams will need to round out the skills needed to win with Web 3.0 designs.  

see Also
Website Design In 3 Dimensions
http://www.scoop.it/t/curation-revolution/p/3995705467/website-design-in-3-dimensions-why-google-s-float-is-a-blueprint-for-web-3-0