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February 18, 2019 2:11 PM
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10 Ways AI & Machine Learning Are Revolutionizing Omnichannel

10 Ways AI & Machine Learning Are Revolutionizing Omnichannel | Decision Intelligence News | Scoop.it

"For any omnichannel strategy to succeed, each customer touchpoint needs to be orchestrated as part of an overarching customer journey. That’s the only way to reduce and eventually eliminate customers’ perceptions of using one channel versus another. What makes omnichannel so challenging to excel at is the need to scale a variety of customer journeys in real-time as customers are also changing.

 

"89% of customers used at least one digital channel to interact with their favorite brands and just 13% found the digital-physical experiences well aligned according to Accenture’s omnichannel study. AI and machine learning are being used to close these gaps with greater intelligence and knowledge. Omnichannel strategists are fine-tuning customer personas, measuring how customer journeys change over time, and more precisely define service strategies using AI and machine learning. Disney, Oasis, REI, Starbucks, Virgin Atlantic, and others excel at delivering omnichannel experiences using AI and machine learning for example."

Lorien Pratt's insight:

Omnichannel is a strategy that uses a variant of systems thinking to understand the desires and needs of customers in various retail settings, as well as in many B2B environments. Machine learning and AI are providing greater understanding of these desires and needs and assisting in the decision-making necessary to provide customers with an optimal experience, thereby increasing satisfaction and sales while reducing unpleasant experiences and customer churn.

Decision Intelligence News
AI/BI/CI/DI: Decision intelligence (DI) solves the world's most complex problems by connecting actions to outcomes.  It connects collaborating human decision makers to knowledge and also to technologies like machine learning, AI, deep learning, visual decision modeling, complex systems modeling, big data, predictive analytics, UX design, statistical analysis, business intelligence, business process management, causal reasoning, evidence-based analysis, and more. See https://en.wikipedia.org/wiki/Decision_Intelligence. For an overview, see the webinar at http://youtu.be/XRTJt3bVCaE, http://www.lorienpratt.com, and the Decision Intelligence group: http://www.linkedin.com/groups?gid=205078.   Also, my company offers DI and machine learning consulting services.  See http://bit.ly/1X8O2zF to learn more.  Don't miss the latest DI news! Sign up at subscribe.decisionintelligencenews.com.
Curated by Lorien Pratt