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![Why is Content Good for SEO [Inforgraphic] | Curation Revolution | Scoop.it](https://img.scoop.it/2Y-PYxkl1OFNkJJaC2FMWDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Great SEO Infographic and content is good for a lot of others things too. Never has telling a story been more important. Marty 
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Content Marketing, Content Strategy, Curation, Curation Tools, Curation Sources,......
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Content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success Have a look at the infographic: Via witszen
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Personalized experiences, relevant content and instant gratification are what we all hope for when we visit our favorite search engine and type in a query. Marketers are people, too, so they also expect these results.
Relying on clicks and lead volume doesn't get to the depth of insight you need to keep refining and improving the ways in which your content marketing programs drive pipeline momentum. Get creative and consider how you can use each of these definitions to evaluate the impact of "landscaping" for your company.
Everything we do as a company should be designed to impact business objectives.
Picture credit: http://www.darcyvillere.com/wp-content/uploads/2011/03/instant-gratification.jpg Via Level343
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A good presentation deck by Qianxing Lu and Brian Moritz for their Social Media Theory and Practice assignment. Simple, clear and well presented concepts. Via Robin Good
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Good overview of the required steps to build a properly thought-out content curation strategy for a company. From the article:
Step 1: Survey the Competitive Landscape In content marketing and content curation, your competitors are not the companies who sell similar products or services. Rather, your competitors are organizations who publish content on the same topic as you. 1. Determine if you can curate content better than they can by being more comprehensive, more relevant, or more consistent... 2. See if there is a different perspective or opposing point of view that you bring to the table... 3. Try to broaden or narrow your topic. If your initial topic was offshore wind farms, you can try narrowing your topic to Atlantic Ocean Wind Farms or broaden it to Wind Power.
Step 2: Survey the Content Landscape Content curation, the process of finding, organizing and sharing relevant information on a specific topic, relies on third party content. In order to become a successful curator on your topic, you need to determine if there is enough content to curate.
Step 3: Survey your audience interest
Putting it all together: Finding the Sweet Spot It’s easy though to get stuck on a topic that passes two of the tests but not all three... [read full article http://j.mp/uuySws] Via Robin Good, Giuseppe Mauriello
Robin Good's comment,
November 15, 2011 2:21 PM
...like a candy store
I take that as a beautiful compliment. I think that's really the way it shoud be. Though, there are candy stores and candy stores... 
Beth Kanter's comment,
November 15, 2011 3:05 PM
Robin ... I know you lived in the US for awhile, but a slang saying in America "like a kid in a candy store" - meaning that kids LOVE candy and when they see it they get excited and you can't get them away. So, yes a compliment. Perhaps better analogy is - you stream is like sipping a fine Brunello di Monticello
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By Neicole Crepeau, Contributing {grow} Columnist Are you overlooking some of the most powerful influencers on the social web? Let’s find out.
Tomislav finds the coolest pictures / stories. Follow him here and on Twitter. Via Tomislav Savov
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Sometimes truly great content flops. And to be honest, it's a big disappointment (and a damn shame).
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On-page optimization is just the beginning. In addition to having a deep understanding of web analytics and metrics, modern day SEOs need to be skilled in technical SEO, social media marketing, link building, usability, and content marketing.
Ken rocks and I love the idea of 5 key SEO ideas and am writing a "report card" to just such an idea, writing made easier now. Thanks Ken. Via Ken Horst
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Funny to me how different B2B companies think they are. Everyone uses same Google alogo :). Martin B2B business can make use of the different channels to ensure diversification that would ensure sharing information at the right time, at the right place with the relevant audience. The key to content marketing success in the B2B segment is the ... Via Sam Wee
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Today's buyers receive, use and make decisions based on trusted independent sources....
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"With the recent Google Panda update in October 2011, we witnessed a huge uproar among webmasters and website owners as a lot of sites with high PageRanks fell like a heap of brick, while some others which had authentic organic links and well optimized pages climbed a few places more, unexpectedly. ...As the webmasters didn’t know of a recourse to sort things out and stabilize the fall, they were meddling in the dark on a course unknown till Google issued its new set of indices to rate and review websites, which made it pretty clear that unless websites were structured and built according to the new guidelines, there was no scope for improvement. The upshot of the Google Panda algorithmic update was aimed at removing poor quality sites from the top of Google’s search results, while increasing the PageRank of sites that were structured optimally and had real organic value with better back links and original content. Google’s new strategy is totally user-oriented, aimed at increasing user loyalty and user experience by improving the quality of search engine results at the same time bringing down BlackHat reliant SEO sites that had till then being exploiting Google’s vulnerabilities. The Panda update is focused on deterring websites that rank high on search engine results through link farming and other BlackHat approaches rather than serving end users through long term organic SEO strategies." Here is some good structured advice on what you can look into to improve your chances of getting out of a Google Panda slap: http://news.submitinme.com/newsdetails-84.aspx Via Robin Good
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Content strategy is more important than a lot of people think, find out what content strategy is & why it's important for your business.
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There is content and then there is CONTENT Google loves.
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