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How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
Via Neil Ferree, Gerrit Bes
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Rescooped by
Martin (Marty) Smith
from Startup Revolution
June 17, 2013 7:47 PM
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Content Marketing Tools For Startups
I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:
* Paper.li * Scoop.it
* Google Analytics
* Google Adwords
* Google Plus
* Twitter
* A Blog (WordPress)
It is possible to change the world with those seven tools. The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon.
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Scooped by
Martin (Marty) Smith
May 3, 2013 11:24 PM
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Analysis of two years of Scoopit use to curate and create content marketing.
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Scooped by
Martin (Marty) Smith
April 18, 2013 11:05 AM
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Conference Content - Content Marketing Gold Mines
Surprising how many conference attendees and creators don't realize the content happening BEFORE, DURING and AFTER a conference is powerful, targeted and easy to create (and so less costly).
Some conferences even seed the conference high ground to live bloggers. I've lived blogged several conferences and outranked their static pages for a few days. No way the marketers who held the Digital Marketing For Business Conference in Raleigh on Monday 4.15 and Tuesday 4.16 would let such a kidnapping happen.
The DMFB conference had real time social media content created by a volunteer army of tweeters, Google Plusers and other social media advocates. Even with all that help I created the "unofficial" conference Pinterest board and Twitter list.
This post is about how to win the conference content WAR even if you've lost a battle here and there. I wrote the piece to be hands on. I followed and explained the content marketing and curation created for the #DMFB conference.
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Scooped by
Martin (Marty) Smith
March 27, 2013 8:50 AM
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A live blog of the presentations of three incredible content marketing ninjas at the Raleigh SEO Meetup, 26 March 2013.
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Scooped by
Martin (Marty) Smith
March 12, 2013 3:56 PM
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Something CORE is changing pushed by social media and a altruism mentioned in books by Godin and Benkler, the commons revolution is happening. You In?
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Rescooped by
Martin (Marty) Smith
from Must Market
February 13, 2013 8:34 PM
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Question and Answer (Q&A) content is the secret RPG of content marketing. Here's HOW to create the most powerful SEO content by simply answering questions.
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Suggested by
Christino Martin
February 7, 2013 10:08 AM
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Infographics on Return On Infographics ROI on business for sales and conversion of product with search engine ranking, social interaction, page views
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Scooped by
Martin (Marty) Smith
January 12, 2013 10:25 AM
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Everyone does the easy thing. They insist you must create awesome content without completing the sentence to explain HOW to create amazing content.
That is because creating awesome content is full of serendipity, but there are things you can do to increase chances for advocacy and social support.
This post shares 6 secrets to create awesome content:
- Almost NEVER what you think due to serendipity.
- OPJ (Other People's Juice the NewsJacking thing).
- Hook-y Headlines.
- Great Seductive Relevant Visuals.
- Feed The Monster.
- Powerful beats Wimpy.
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Scooped by
Martin (Marty) Smith
November 21, 2012 9:11 PM
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Is Google changing marketing or the other way around?
Marty Note
Why would I subject you to an old SlideShare from 2009? It is a hoot to look back and see how much I missed and how much I got right. I'm batting better than 50% in the predictions department and beating chance (lol). Did I miss MOBILE? Yep :).
The SEO Cool Part
The other reason I share this presentation is it has been sitting at #1 or #2 (absolute meaning no float) on the phrase "Content Marketing Network" almost since I put it up in 2009 WITH NO FURTHER SUPPORT.
If you are new to this game we Internet marketers play let me translate that last for you - SlideShare is SEO HUGE. Make sure creation and uploads of SlideShares is part of your ongoing content strategy especially for long tail terms like this.
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Rescooped by
Martin (Marty) Smith
from Business and Marketing
March 6, 2012 10:40 PM
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Content marketing is on the rise, and businesses that want to leverage custom content to generate leads and sales should focus on on strategies to engage, educate and earn.
Via Gregg Breward
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Rescooped by
Martin (Marty) Smith
from Content Curation World
February 27, 2012 9:07 PM
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Liz Wilson: A good introduction for any marketer thinking about beginning with curation as part of their content marketing strategy. I chose this article because I sometimes think that we can easily assume that most everyone understands what curation is. But most probably the vast majority of small or medium-sized businesses do not (I'm thinking particulary of the UK). Sue McKittrick (an analyst working on content strategy and more - http://www.psgroup.com/research_mckittrick.aspx) aims her introductory curation article at marketers who are confused about curation, or who have very little knowledge. As a real-world example she utilizes Adobe's highly successful online curated magazine www.cmo.com, while also providing a shortlist of some of the best enterpise curation tools available out there. If you are briefing a new client that is considering "content curation" as a strategy, this would be a useful article to leave with them. Full article: http://www.contentmarketinginstitute.com/2012/02/content-curation/
Via Liz Wilson, Robin Good
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Scooped by
Martin (Marty) Smith
June 7, 2013 10:41 PM
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Content's Many Audiences
When you create content you need to think about who will be its eventual consumer. Do you know who and why your content will be consumed by? Not ever and not nearly.
What you do know is you need some content for search engine spiders, the only one guaranteed to read every word on your pages (lol). You also need short attention span and mobile theater. Think of a smart phone as a game console and you wouldn't be too far wrong.
Finally you need content that springs legs and walks around the world. My advice is to NOT plan for consumption as much as general content characteristics. Search engines love LONG form content. Users love graphics and short attention span theater.
Mobile users want instant gratification and to easily file for later. Rich snippets work great on mobile, will leave search engines wondering what the heck you are up to and may or may not go viral.
Do you need all three kinds of content: long form, rich snippets and games for mobile and viral content? Sure, and DO make sure you create all three, but don't limit where you publish.
Always test everything everywhere. If you have a rich snippet go viral then write a blog post and create some more weight for SEO and to promote viral. If you have long form go viral cut it up and tweet it.
Don't get MARRIED to the idea that X content goes into Y channel. Be flexible, test everything and COPE (Create Once and Publish Everywhere).
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Scooped by
Martin (Marty) Smith
May 28, 2013 7:16 AM
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Scooped by
Martin (Marty) Smith
April 26, 2013 11:47 AM
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Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on.
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Scooped by
Martin (Marty) Smith
April 1, 2013 8:18 PM
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Thinking of the increasing importance of NOW I set out in search of the New Now. The New Now changes the way we think about content.
Instead of working from evergreeen conent OUT to NOW we must move backwards because NOW is the biggest gear in any content marketing engine now. This piece explores the implications of the New Now on SEO and content marketing.
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Scooped by
Martin (Marty) Smith
March 22, 2013 10:05 PM
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Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development
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Scooped by
Martin (Marty) Smith
February 19, 2013 8:07 PM
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The "sheer genius" of the Pebble watch campaign on kickstarter will be somethig you want your team to emulate soon, very soon.
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Scooped by
Martin (Marty) Smith
February 11, 2013 4:21 PM
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The Lean Content Movement is curation, tools with fast feedback loops and writing less content that does more. Join the Lean Content Movement, here's how.
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Scooped by
Martin (Marty) Smith
January 22, 2013 8:29 AM
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You can write for your idea-spreaders, and you can write for your buyers.
One gets you seen and the other gets you business. I say do both. Here’s a post about content marketing with the mi...
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Scooped by
Martin (Marty) Smith
January 14, 2013 9:07 AM
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Article from Kuno marketing on what is content marketing and why you should care.
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Scooped by
Martin (Marty) Smith
December 31, 2012 7:56 PM
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Ally Greer, The Sales Lion and A Content Marketing Whip, Chair and Gun Mashup For 2013
Mashup these 4 content marketing posts and your Internet marketing wins in 2013.
The classic sales funnel has long been used to describe website development strategy. However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many. It’s not as simple as writing lots of blog posts every day and distributing them on social channels. In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion. In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure. Read more: http://bit.ly/MjFpfA
Via Martin Gysler, Jekaterina Cernobrovaja
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Scooped by
Martin (Marty) Smith
February 28, 2012 9:49 AM
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BtoB Magazine is the publication for b2b marketing strategists. ...
Boss shared this article with me this morning. Interesting to see B2B companies suspend all traditional advertising in favor of promoting content marketing. Wise and money much better spent. Marty
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Scoop.it!
![Content Marketing Ninjas: Why Content Marketing Is New SEO [Live Blog + Video] | Curation Revolution | Scoop.it](https://img.scoop.it/-eDNFU9Oe9qX40niyLgVwjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Infographics ROCK Twitter and LinkedIn, Leave Facebook Cold: Measuring ROI [Infographic] | Curation Revolution | Scoop.it](https://img.scoop.it/8ONIJFh_uLfxrIaXTBQTzzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Content Marketing Strategies, Social Media Trends vs. Hype In B2B [video] | Curation Revolution | Scoop.it](https://img.scoop.it/-7SMsVmBLGQPZqpB7GihTzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![3 S’s of Successful Content Marketing [Infographic + Marty Note] | Curation Revolution | Scoop.it](https://img.scoop.it/PB2hbU5L2D11bpq6SBQFujl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Content Marketing's Definitive Formula [graphic] | Curation Revolution | Scoop.it](https://img.scoop.it/e6NgWhyGkLGqvTNtinWilTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Why Your Web Content Is On A Hero's Journey: Content Marketing That Gets Buyers [Chris Brogan] | Curation Revolution | Scoop.it](https://img.scoop.it/OPJr6AD864kQ0OZTDfGoljl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Key factors Google considers to be indicators of high quality:
A proper content strategy requires a significant amount of time and talent. But as a time-crunched business owner, you might not have enough bandwidth to regularly generate and oversee the content creation for your website. If that's the case consider hiring a director of content who can create and publish white papers, newsletters blog posts or e-books for you.
Make sure your http://bit.ly/RichSnippet renders with the content you create publish and syndicate to your top socials.