One of our favorite people, Scoop.it Community Manager, Ally Greer, is @CrowdFunde's Great Content Curator today. Ally's infectious spirit, energy and commitment to share her experience as Scoop.it's Community Manager is a #mustfollow for every lucky few Internet marketer.
We are all in the community business now whether we realize it or not. Ally runs a community with 1M members and she does it with grace and intelligence. Helps to have a great team behind her, and she does, but we can all learn valuable lessons from the way Ally builds community .
Ana Cristina Pratas My friend @Ana Cristina Pratas is our 2nd "Great Content Curator" to be profiled on CrowdFunde. Ana Cristina's joyful curation always lifts my spirits while teaching ideas and connections hard to imagine without her.
Ana Cristina is leading the charge of a new tribe of educators who understand the "deep learning" possible from content curation (see This Is Your Brian On Content Curationhttp://sco.lt/6NqXKr ). Ana was the 2nd curator to crest 1M views on Scoop.it, but numbers don't tell the whole story.
Every interaction I have with Ana Cristina I learn something, feel inspired and want to CREATE SOMETHING (lol). She is an inspiring leader, a great educator and a content curation treasure.
With the third highest traffic behind Yahoo! News and Huffington Post, the marketing world is wondering how the Upworthy team cultivated the fastest-growing and most engaged audience on the web. It’s got to be the attention grabbing headlines, right? ... "the company employs full-time content strategists to post five to six times a week bringing together the very human skill of identifying compelling content, and then supercharging that content with powerful distribution Tools"
CrowdFunde, a Durham, NC startup is looking for top content curators. We have 10 "jobs" that build on the strengths of great content curators to see trends before they happen, connect threads across seemingly disparate information and provide feedback as we create a new company dedicated to helping marketers tap wisdom of crowds.
If you rock Pinterest we hope you will apply to help create a cool new tool, have fun, receive recognition and cash for what you love to do anyway.
Buffet is willing to put up the money, so it's got to be winnable. Right?
Marty Note Saw Warren give an interview this morning on a sports talk show. What a brilliant move. Why? Because he can use one of his insurance companies to underwrite the offer (so his cash won't take the hit) and Berkshire gets millions in free PR.
Millions in free PR for MAKING AN OFFER. Granted you and I would have a tough time even paying his insurance bill, but the PR principles remain the same:
* Surf waves don't try to create them. * Make a PURPLE (unique) offer. * Support by being available to discuss (saw Buffet on Mike and Mike ESPN sports talk show and sure that is the first time he has done that show lol). * When you amplify a BIG thing (Super Bowl, NCAA, Oscars, etc) you either RULE or get swallowed whole. * Timing is all & Buffet is perfect by announcing during ACC (and other) regional tourneys he and Berkshire get max play. * Aspirations work better than reality (when legend and reality are different PRINT the legend).
* BIG is good, BIGGER is better, BIGGEST is best.
Think about what events your business may be able to NEWSJACK as Berkshire and Buffet just did with the NCAA tournament.
8.21.14 With 1,387 views, more than 2x the next closest Scoop, The debate about Scoop.it links on Twitter is the most viewed and shared Curation Revolution Scoop of all time.
Dr. V
I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it. Sure it’s quick and easy to share with Scoopit. But it not quick and easy to consume. For me it's all about the econ...
Marty Note (here is comment I wrote on Dr. V's blog)
Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.
Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.
I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.
Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.
For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.
When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.
This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.
So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.
To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.
Sharing is the "magic beans" of content marketing. Sharing starts the train,but there are ways to share that help generate more shares. This post includes 4 Sharing Tips:
* Give Expertise Away. * Following Is Currency, Spend It. * Presence Makes You Real. * Trust in Karma of the Share.
If you plant these magic beans your content marketing will reach for the clouds. Just make sure to run for the hills if you year, "Fee-Fi-Fo-Fum".
Bill Gassett & Crowdfunding Real Estate Great call about crowdfunding real estate yesterday with @Bill Gassett. Bill is a leader in the use of social media, blogging and G+ for realtors. Bill explained that his business tends to be mercenary - they don't inter-link.
Bill does and that is why he has thousands of followers on G+ and his other social nets. I introduced Bill to Scoop.it and he loves it. Next journey we will take together is to add #crowdfunding to his real estate site: http://www.maxrealestateexposure.com/
CrowdFunde now has 4 partners with one pending. Instead of STOPPING we are going to increase the number of beta partners from 5 to 10. We haven't found a 501c3 nonprofit yet and the more content we have flowing through the engine fast the more CrowdFunde's rising content marketing and crowdfunding tide will help create scale.
CrowdFunde may be NEXT generation of content marketing. Not if we don't create some BELIEF. Big test Monday 2.10.14 as we pitch Triangle Startup Factory.
Thanks to friends who wrote notes to Chris, Dave and Triangle Starup Factory after I TOASTED last week's phone interview. Wouldn't be pitching CrowdFunde next week without FOMs (Friends of Martin's). You Guys ROCK!
Hubs vs. Stand Out Content Fascinating conversations with @ janlgordon@Guillaume Decugis& "Content Shock" author blogger Mark Schaefer helped create this conversation about Hubs vs. Stand Out Content with @Mark Traphagen.
As we attempt to understand and plan for the future of #SEO and #contentmarketing these conversations becoming increasingly important.
Great to hear what's being said on issues of content creation vs content curation and we'll get the see what worked best when we tally up the results at the end of the year. I do agree that in many cases the writers are not getting paid enough to create the original content.It is easier to get more content delivered to more people, quickly, by having fewer original articles to create and more curated content to share. The curated content is already written and is waiting for more distribution. The original content takes more research, thinking, writing, editing, and then posting. It's a longer process to create new content and it costs more than curating existing content. The perfect combination of both content creation and content curation will be very lucrative for some platforms this year-we'll have to wait to see who figures it out the best and who makes the most money doing it.
Will content shock, a point where too much information chases too little attention, kill the inbound marketing golden egg laying goose? Maybe, maybe not.
Marty Note Wrote thos post after reading @Guillaume Decugisexcellent Interest-based Content Curation Publishing: the cure for Content Shock?and Mark Shaefer's (@markwschaefer)equally as intriguing Content Shock: Why Content Marketing Is Not A Sustainable Strategy.
Funny How Things Turn Out Every notice things rarely to NEVER turn out how you think or plan them? After creating CureCancerStarter.org, one of the first cancer research crowdfunding websites, it felt like the SEC was about to blow crowdfunding UP.
That feeling was so strong I wrapped up my foundation and left my Marketing Director position thinking CrowdFunde.com would be all about enterprise crowdfunding (what is up on the website now).
Yeah, not so much as it turns out.
Yes the SEC & Google is about to put the three kinds of crowdfunding:
* Rewards (like Kickstarter.com). * Donation (like Kiva.org and CharityWater.org and CureCancerStarter.org). * Equity and debt (where you trade money for shares, should be approved by early summer).
Crowdfunding is so VALUABLE to content marketing and SEO I thought "enterprise crowdfunding" was the way to go. The more I worked the problem the more meshing and mashing is the "lean startup" answer as I share in this video with a cameo from Lucian the crazy cat.
GPlus Guru Mark Traphagen If you don't know Mark you should and if you don't use GPlus and your an Internet marketer you should be shot. Mark is more than just one of the top GPlus experts in the world, he is also a friend and fellow cancer survivor.
Something about surviving a bout with the Big C that makes you want to give back and Mark does. He speak all over the country (and soon the world I predict) about the power of concepts like the new SEO, GPlus, Google authorship and semantic web.
If you aren't part of the more than 80,000 followers Mark already has on Gplus we suggest you hop on board this train since your Internet and content marketing will be better because of it.
After Google's algorithm changes content is KING, context QUEEN. Online merchants who "match the hatch" of content to customers create advantage. Winning this advantage takes courage.
Courage because when one revolution happens things get crazy. When three revolutions are happening simultaneously its time to get in the basement with water and a year's supply of canned goods.
Instead of doing that we suggest reading about how content, commerce and social media can contribute to one another on CrowdFunde our startup dedicated to helping websites, brands and companies tap wisdom of crowds.
Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world. If the old War Room during the Clinton presidential campaign's motto was, "It's the ECONOMY Stupid" then the new Social Media War Room's motto is, "Social Media: It's The Conversation Stupid".
As we "talk amongst ourselves" more and more we become increasingly platform agnostic. The conversation is the brand. The conversation is the currency and THAT is a huge shift. A shift creating openings for "clean slate" brands to step in and call "trusted brands" old, stale and not relevant.
Want to appear "not relevant" use social media to PUSH, don't listen or respond and never curate or attribute kudos to followers. This new Haiku Deck discusses the new rules of branding in a social world.
What "new rules of branding" did we miss? Share your experience, thoughts and ideas and we will curate into the deck.
I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it. Sure it’s quick and easy to share with Scoopit. But it not quick and easy to consume. For me it's all about the econ...
Marty Note (here is comment I wrote on Dr. V's blog)
Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.
Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.
I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.
Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.
For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.
When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.
This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.
So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.
To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..
Wow, this may be the most detailed post I've read about blogging. Stay wit it and you will discover amazing blogging tips. For once "ultimate" is a well deserved title.
Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s recent em
Many of the content marketer positions (also occasionally called Blog Editor or even Content Engineer) are the first position of their kind within the company, showing a new trend in hiring someone to focus solely on content.
As the article suggests, content marketing is huge for 2014. Large and small companies are embracing it's importance. When you compete for business in 2014, you're wise to have the creation of content on your checklist.
Content marketing isn't just for the Big Boys, it's also suits well to the individual business owner, like myself, as a South Florida Real Estate Agent. If you choose not to sink, you'd better start swimming in the sea of content and start putting out content.
Diana Vreeland - The Eye Must Travel Movie This movie about former Vogue editor Diana Vreeland is fascinating. Stay with it as it begins slow, but it picks up momentum and ends up sharing some secrets only a Vogue editor of Vreeland's statue could ever know such as:
* When Truth & Legend Conflict, Print the Legend. * Don't depend on others to create "legends", create epics yourself. * Editing means creating something readers "can't get at home". * Travel shifts your paradigm, so travel far and wide. * Visuals must STOP and shout LOOK AT ME (never boring). * KEEP GOING, never slow down or stop.
That last bullet speaks to Vreeland's firing from Vogue and ending up at MET as a Special Fashion Consultant for the Met's "Costume Institute" at 70.
Marketing with help from weak signals, connections and social shares, has never been more important for C level support. Here's why and tips on how to get it in the NEW Scenttrail Marketing.
Mark Schaefer's "content shock" says what all content marketers know. Content marketing sustainable. Crowdfunding is sustainable & perfect for New SEO.
Newsjacking the Super Bowl with Dr. Dre How Dr. Dre, Richard Sherman & Beats By Dre Headphones NEWSJACKED the super bowl with brilliant Internet marketing furthering the company's dominance.
Beats by Dre put on an impressive NEWSJACK last week. Richard Sherman made the "slow news week" before Super Bowl Hype starts this week anything but slow. Beats by Dre, the dominant high-end headphone company founded by the rapper and entrepreneur showed just how to surf a massive traffic wave with an impressive multi-channel attack:
* BeatsbyDre.com has Richard Sherman on its cover. * Richard Sherman's picture is magically linked to every model of noise canceling headphone the company sells (neat trick that). * Richard Sherman is on the company's GPlus page. * The company’s Richard Sherman ad almost has 2M views on YouTube.
Great lessons from a brilliant Internet marketing team on how to make an event YOURS for a fraction of the cost advertisers will sped for a single 30 second ad.
This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?
Ongoing curation and GPlus provide the answers and proving why we are all content curators now. The piece also shares some "down the SEO rabbit hole" content curation and creation perspective.
Promise to write more "down the SEO rabbit hole" content soon.
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