Moon Audio Ambassadors are audiophiles recruited to help. They provide feedback on ideas, test gear and write great content. The ASK is so important these days. No one climb to the top of the content marketing mountain alone.
We all need trusted Sherpas such as Moon Audio's Ambassadors and content geared to our customers just like Moon's Headphones for Video Games Buying Guide magazine. Also a great example of how to magazine content marketing.
Future of Content Marketing For Online Merchants Online merchants are learning hard lessons about content marketing. Mainly that it takes a lot of time, effort and money. What if you could increase your customers engagement, support and loyalty without spending an arm and a leg? Interested?
This Curagami post shares tips on how to think like a magazine editor - at least an online magazine content editor. It shares five tips including:
Find 3 – 5 content groups that interest your visitors.
Decide your schedule (we recommend monthly updates at first because that is a big commitment that must be kept to gain trust).
Curate content from trusted sources such as brands, manufacturers and even competitors.
Automate at least one of your content groups with feeds.
Find and nurture free visual media sources such as Haiku Deck.
Read more about evergreen content and why thinking like a magazine editor can help your online store create TRIBE and MONEY on Curagami:
How To Make $30M Online When people ask me how teams I've managed made more than $30M online I say it's simple - find your 80:20 Rule, double down on winners, leave laggards and hire great people.
None of those things are nearly as "simple" as they sound, but you must know what NOT to do. Any website has an enduring and constant fractal called the 80:20 Rule. This post includes a video about the importance of your 80:20 Rule, how to use what you find and a link to an earlier post on how to find your 80:20 Rule.
Why You Must Curate Content Scoop.it is a great tool we've used for years. We finally had a chance to use the easy to use and understand feed embed tool. The ability to easily add feeds into your blogs and websites means content curation is easy to create and add into your content marketing mix.
The linked post explains why content curation is a MUST. Content curation is less expensive, has more reach and develops more community than content creation alone. We seen the damage pushing more content with less support can create in engagement and SEO.
Don't do that (push content at the expense of curation) is our best online marketing advice.
Note: May 27th, 2015 I wrote this post at the end of 2012. I was frustrated. My doctors, hospitals and healthcare providers don’t understand “social me”. Convinced recognizing my links, likes and loves in social media is an important part of helping me feel better I wrote Martin’s Hug for Healthcare – the 1,000 word rant.
Today heard HOPE from my friend Janet Kennedy, founder of http://www.GetSocialHealth.com . Janet told me about the Mayo Clinic's upcoming social media summit. There is hope in the universe.
We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.
Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.
Post includes a Fareed Zakaria interview with hedge fund manager Ray Dolio because Ray shares 5 tips for how to become a great web marketer:
* Think more about how "the machine" works (Google in our case).
* Be in the middle of it and expect to get banged up.
* Have great humility and FEAR.
* It isn't KNOWING that matters it is what you do when you DON't KNOW. * Find smart people who disagree with you and LISTEN.
I couldn't summarize how teams I've led have made over $30M in online sales learn to think and be. Ray may be speaking of how to manage a hedge fund, but he may as well be outlining how to be a great digital marketer.
Seeing Moon and Lola today at Charlotte's Digital Summit helped us realize we didn't discuss platform thinking, curating not creating content and how those ideas develop online community.
This Ecommerce Master Class Video shares one of our favor web marketing tips. Contests create tribes, engagement & loyalty. Cotests are WORK and they work.
Why Content Curtation Rocks SEO The slide deck from @Scoop.it about how content curation impacts SEO is an excellent SEO & content curation primer (embedded in the post), but let’s do a deeper dive to understand how content curation ROCKS SEO and every site's Uber-Goal of creating sustainable online community.
This Curagami post creates an interesting comparison between Oprah and Amazon. One knows how to create online community one doesn't. Both have great tips to share.
(From the article): HOW you say things matters. Go EASY and be FUN. If you are a control freak get someone else to write important pieces of your brand defining content such as: * About Page. * Ambassador Program Call To Action and Explanation page. * Terms (never let lawyers write this critical content). You might think the lawyers thing is strange, but if you let legal speak go on your site you are DEAD and much more DEAD than if you get sued. You are dead because no tribe will form. Without a tribe the web's natural and regular costs are unrecoverable. You MUST create online community or be eaten by the inevitable costs of creating and maintaining a website. You must curate to crate a tribe.
Riffing Tableau I have great respect for Tableau Software. Solid team producing cool tools and the content needed to sell them. Their analysis of 2015 BI trends was so good I’m using it as a template to riff and add my thoughts.
Top 10 BI Trends 2015 1. Death of Gate Keepers. 2. Social Arbitrage Creates Competitive Advantage. !!! 3. Analysis Not JUST For Analysts Anymore. 4. Rise of the Sustainable Online Community (our #1). 5. Everything Integrates (BELIEVE). 6. Cloud Things is REAL. 7. Near Real Time DOMINATES. 8. Data & Journalism Finish MERGING. 9. Mobile Matures. !!! 10. Smart Analytics Begin.
Content marketers tend to attack the work like kids at a sundae bar – scooping up as many toppings as they can to have the most or best creation. Avoid the ice cream sundae syndrome with these steps inspired by Twitter’s founder.
Marty Note Thanks to my friend and uber-curator Cendrine Marrouat I found this excellent Content Marketing Institute post about the nature of content marketing revealed by startup master Ev Williams.
I agree the Ev Williams quote is an important piece of startup Zen, but find the post's laboring application to content marketing strained. I do agree we content / Internet markets have the shinny lure syndrome.
We (marketers) are like hungry trout clustered together in a fast moving stream darting out for the next new bait an action made all the more frenzied by its proximity to the judging chorus of other trout. Truth is rarely so shinny, easy to digest and so hard to throw off.
Truth is listening + learning + bold risk taking = success. Listening to customers has never been easier or done do badly. Listening thanks to our mobile / social / connected world is EASY to do and remains hard to BELIEVE.
Listening must be matched with learning. Learning too has never been easier or harder to believe. We SEE the patterns, hear the customer and yet we do not SEE or understand. As good as the post is it also provides an example into our greatest problem.
We marketers can't get there (sustainable online community) from here (content marketing). The challenge in creating an "institute" is the isolation and over emphasis such emphasis creates.
Agree Easier Than We Think The beautiful thread the CMI post picks up from Ev Williams quote is business and life isn't as HARD as we imagine or think. Find a human desire, preferably one that has been around a long time, and use modern technology to make it easy and cool such as:
Need A Ride - Uber Want to buy online instead of going to the mall - Amazon
Don't want to wait for your car in the cold - FlashValet Social connection without computers - Android & iPhone Social Connection - Facebook, Twitter GPlus
I would modify Ev's statement a tad:
Find a human desire and use modern MOBILE technology to make it easy and cool.
Williams "technology" was heavily weighted toward mobile, but at Curagami we see an increasing trend - cool isn't cool without some mobile aspect. Mobile First is becoming a more important statement than it original UI intent. If you are creating ANYTHING new it better play amazing on a smartphone or life will be harder.
Recently I purchased a wireless speaker from Amazon. The speaker is cool and I like having good sound when I travel. The speaker is controlled by an app on my phone.
Here's the killer thing to understand - the app DOESN'T DO ANYTHING that buttons on the speaker don't do better, but the app does NOTHING in a very cool way AND the app ties the speaker to my phone.
That tie means the speaker doubled its cool enough so that I'm mentioning it here. WITHOUT the app no way I mention it. With the app, the app that adds NOTHING, the package is cool enough to mention.
SO, lesson is find a DESIRE (by listening to customers), wipe some cool tech on it, listen to customers some more and don't forget if whatever you are making or marketing doesn't play on a smartphone then it won't exist (soon).
Why You Must Curate Content We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Critical Success Factor) for online marketing.
Among the 7 Reasons we share content are these three:
How Their Rank Teaches You SEO Lessons SEO: Their Rank Talks To You, but are you listening, emulating category leaders and finding ways to disrupt your space to win hearts, minds and loyalty online is the "new SEO".
So if your question is, "You talking to ME?" and you are asking Google the answer is YES.
Triangle eCommerce Group Meetup: We are all set to host our first meetup!
Our first meeting will have three interactive programs:
• Curagami Founder & Former Director of eCommerce Marty Smith shares a short presentation about eCommerce trends.
• Q&A with Marty so bring your SEO, site conversion, which shopping cart to use, mobile & social commerce ...
I'll be speaking at the first Triangle Ecommerce Meetup at the RTP Frontier Center on 6.9.15 at six pm. Will be discussing connection and the new ecommerce covered not long ago in a @HaikuDeck: https://shar.es/12HWyn
Imagine if you were one of the first contributors to Mashable, TechCrunch or the Huffington post. Life for those first contributors is good now. Life for those trying to elbow their way in is not nearly as good. Stop elbowing because we have a cool idea.
APPLY to be one of the first 5 Scenttrail Authors / Curators and Contributors, become an owner and find greatness...together.
Burn Down Your House Talking Heads know an important internet marketing truth – sometimes you need to put on a big suit, jump around and burn down your web marketing house.
Watch David Byrne carefully. Everything happening is practiced but not stale, choreographed but spontaneous and crazy & planned. If there is a better example for where our near real time, content, community and commerce online world is going we don't know it.
Must Follow FOMs Must Follow Friends of Marty's added to +Curagami's FedEx Preso 1st page of Appendix (http://shar.es/1g8FT5 ) includes great curators and friends from Twitter, Scoop.it and G+. Thanks to all for being great FOMs (Friends of Martys).
Lots of questions after our presentation of asking the right Ecommerce questions last week to a group of about 40 Small to Medium Sized Businesses in Raleigh sponsored by FedEx. Instead fo writing more, we took a different approach and developed short "Video Notes" adding Curagami YouTube links to our Haiku Deck:
Thanks to FedEx Sharing our Hero Marketing Haiku Deck last week with a group of Small to Medium Sized Businesses taught us how to tune the message. We noted how the TACTICS of competing with Amazon sparked real interest.
There are two components to competing with Amazon:
* 4Cs. * Everything Is Everything.
Four Cs Content, Customers, Commerce and Community are the four pillars of creating successful online marketing. The Uber-Goal is creating sustainable online community, or a community growing faster than its costs.
You create online community by curating more than you create and moving from US to WE. Content is how you signal customers your site, brands and company GET IT and want to create community.
You know you've created community when following increases, heuristic measures such as time on site, pages viewed and bounce rates improve and your site is getting closer to the magical 50% returning 50% new visitor mix.
Everything Is Everything We've been struggling to explain how interconnected everything is these days. SEO, content marketing, content curation, email marketing, social media marketing and mobile marketing are working hand in glove now at increasingly faster pace. This more, faster, better loop means today's commerce is tomorrow's content, today's community is tomorrow's customer and round and round like a furious merry go round.
You win hearts, minds and loyalty today by understanding how to work the 4cs into a sustainable online community, a community of advocates wiling to sacrifice and support you, your brand and ideas.
Content Director Should Rock Content Marketing I'm excited that th etalented @Scoop.itteam ( @Guillaume Decugis@Ally Greer@Marc Rougierand many others) are launching a new content curation tool called Content Director. As team Curagami shared in our 7 Reasons You Must Curate Content (http://shar.es/1ohSrO over 5,000 views now) knowing what content is making you money and why is a CSF (Critical Success Factor).
Can't wait for our demo tomorrow PM. Will report back.
Content Curation's 12 Biggest Myths are busted by Julia McCoy so any web marketing team can understand why content curation is a Critical Success Factor.
This great share from @Cendrine Marrouat - https://www.cendrinemedia.com of the founder of List.ly's desk about social media includes the best discussion of the 1:9:90 Rule I've ever seen. A #mustread!
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