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Scooped by
Martin (Marty) Smith
March 13, 2017 8:56 AM
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Rise of Interactive Content
We agree with the premise if not the over-hype of this infographic. We see a trend to making websites more conversational, more interactive. The "one size fits all" days are gone.
In the next few years, we'll see websites capable of wrapping themselves around users like a glove. Web sites that look and feel different from one visitor to the next based on predictive analytics, behavior and creative. If this sounds like the quants and the creatives are about to take over that is what we think too.
These unlikely affinity groups - right brain engineers and left brain creatives - will need to think, act and design as one. Don't forget our favorite content creation rule - don't create your content ask for help and get others to create it for you.
Such a "community approach" to content creation is the best way we know to turn your tribe into zealous advocates. Think about it. What are you more likely to advocate your stuff or ours? Answer to that question is obvious and an indication why community is the key to future commerce online. Now that is a revolutionary infographic we'd like to see :).
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Scooped by
Martin (Marty) Smith
February 16, 2017 8:24 AM
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Rise of Q&A Marketing One of the biggest trends we've seen in 2017 is the Rise of Q&A Marketing. It's not hard to see why either. Amazon's Echo and Google Home point to the coming Internet of Things (IOT). Once that tsunami hits Google's currency - searches fueled by questions and answers - becomes universal, ubiquitous, and demanding. New information architecture and really understanding what "responsive design" and "mobile first" really means is the least of what we'll need to understand as our content marketing and websites become crowdsourced platforms.
http://www.curagami.com/rise-of-q-a-maketing/
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Scooped by
Martin (Marty) Smith
November 29, 2016 10:35 AM
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Beating Amazon with Emotions
This Curagami post answers our most frequent question - how can the little guy compete with the Big A? We share 4 marketing tips to beat Amazon with emotions including:
* Be Human * Be Vulnerable and Tell Stories * Conversations not Lectures * Money is not the Objection Add your tips on how to beat the Big A here: http://www.curagami.com/beating-amazon-emotional-intelligence/
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Scooped by
Martin (Marty) Smith
November 15, 2016 8:40 AM
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Scooping Flipboard
We love Scoop.it and Flipboard, but both tools have problems for our content curation lately. Scoop.it isn't great on all devices. Their mobile app isn't the best.
Flipboard makes it HARD to get anything out. It's like a roach motel. Content goes in but it can't come out. Both tools have strengths including Flipboard's device agnosticism and Scoop.it's embed options.
We decided to combine Scoop.it and Flipboard into a single tool so our blog could have content we shared in Flipboard and because the hard part is finding great content sharing it one more time takes seconds.
Here's how we did it:
http://www.curagami.com/scooping-flipboard-marketing-tools-mashup/
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Scooped by
Martin (Marty) Smith
November 8, 2016 7:46 AM
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Authenticity Online
How can we make our sites spontaneous feeling and collaborative even as we set every chair, table and scene? How do we defeat the web's biggest CATCH-22 - movements need following and following requires movements?
After reading a great Harvard Business Review post about the authenticity paradox in leadership we thought about the online marketing paradox. See if we successful resolve the mystery or simply add fuel to the fire: http://www.curagami.com/authenticity-paradox-online/
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Scooped by
Martin (Marty) Smith
October 27, 2016 11:44 PM
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Social Media - Embrace The Suck
Turns out marketing and war have a lot in common as this Curagami post shares. Twitter is reeling in pain and social media marketing is entering the BIG SHAKEOUT period.
Don't question, judge or cry too much. Grab you Vines, put them on YouTube and (or the best of 'em anyway) and move on. Remember nobody knows nothing and watch your ego and hubris enough to keep betting without the false belief you've found any lasting truth or repeatable pattern.
Life after Vine's death and the Big Shakeout is going to, as the Marines say, embrace the suck. Find out why on Curagami:
http://www.curagami.com/social-media-death-vine/
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Scooped by
Martin (Marty) Smith
October 10, 2016 9:18 AM
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5 Content Marketing Tips from Westworld HBO's Westworld is sure to be another Game of Thrones runaway success. The show is amazing and full of tips for web developers and marketing teams including:
- Tease don't Bore
- Create Another Loop
- Beauty is half the Battle
- Keep moving and believe
- Show don't TELL
We've included examples of each tip too such as REI for show don't tell and Vestique.com for tease don't bore.
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Scooped by
Martin (Marty) Smith
August 19, 2016 9:38 AM
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Web Copy
Writing web copy that wins hearts and minds is easier and harder than you think. Easier because tiny changes make huge differences in customer engagement and your website's ability to convert. Harder because learning to slow down and think about things like empathy, using OPW (Other People's Words) and the right way to use acronyms takes practice, discipline and courage.
Here are the tips we share on Curagami:
- Use OPW (Other People’s Words) – Trusted sources or industry gurus make excellent sources
- Use Customer Words – Customers know you listen when they see features of User Generated Content (UGC)
- Touch the Universal – R&D is hard, takes time and money is a “universal truth.”
- Cliches – Cliches are another “truth” you can turn in your favor
- Empathy Words – Use words that create a sense of empathy between YOU and whoever is reading your copy words such as “collaborate,” “teamed with” and “love.”
- Acronyms – Acronyms can convey industry knowledge, but be sure to explain fully the first time you use an acronym
Find more here
http://www.curagami.com/quick-web-copy-lesson/
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Scooped by
Martin (Marty) Smith
July 5, 2016 9:09 AM
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Scooped by
Martin (Marty) Smith
June 8, 2016 4:01 PM
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Adding Good Reads Link
I was so mad at Fareed Zakaria and CNN today I was about to jump off the roof. I complained to several web developer friends about how bad CNN's website for GPS, Fareed's Sunday talk show, is and they quickly added complaints of their own. Searching for a way to help I stumbled on GoodReads.com. You should stumble on this excellent social network platform too since the GoodReads.com team can teach us all a lot about web design with simplicity, elegance and intelligence. Find out more of what I mean on Medium:
https://medium.com/@Curagami/fareed-zakaria-is-why-i-added-goodreads-com-25b6cab928ae#.m6qsfd851
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Scooped by
Martin (Marty) Smith
May 27, 2016 12:26 PM
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Top 5 Microblogging Tools
Microblogging is important for many reasons these post-Google algorithm change days. We share those reasons and our 5 favorite microblogging tools: * Scoop.it * Medium * Flipboard * Instagram * Snapchat http://www.curagami.com/top-5-microblogging-tools/
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Scooped by
Martin (Marty) Smith
May 22, 2016 9:02 AM
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Social Media Marketing - Oracle Gets It Do You? Oracle's white papers, linked from this Curagami post, inspired us to create an infographic. Oracle may be the biggest vendor we know of that gets the emotional, connective and conversational nature of social media marketing.
Oracle only has half the evolving world as we see it - they are still missing community and gamification. We hope it takes Oracle at least a year to catch up since they are a bellwether for everyone else.
Great reads and seeing Oracle understand this much about how social marketing really works should create a sense of urgency. If Oracle is HERE now can the world be far behind on community and then community shock in your business category?
Answer: No.
BTW, link at the bottom of the infographic goes to Oracles landing page. Our page featuring this infographic is here: http://www.curagami.com/social-media-infographic/
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Scooped by
Martin (Marty) Smith
May 13, 2016 9:17 AM
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Heroes, Games, Adventure - Community In A Box in 3 Words & 4 Slides #ciab
Community In A Box in 3 Words & 4 Slides
Is your content about HEROES? Is your content an adventure your customers want to take? Does your content create sustainable community winning hearts, minds, and loyalty? Community In A Box helps with all of that :). Martin
https://www.behance.net/gallery/37058357/Community-In-A-Box
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Scooped by
Martin (Marty) Smith
March 8, 2017 6:31 PM
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Five Planing Disruption Tips For SMBs If you're a little guy you may feel overwhelmed and crushed these days. Don't worry read our Five Planning Disruption Tips for SMBs (small to medium-sized businesses). Learn how to build disruption in with these five tips:
- Create Collaborative Communities
- Nowism
- Meshing Mashups
- New Ways to Think
http://www.curagami.com/five-planning-disruption-tips/
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Scooped by
Martin (Marty) Smith
February 9, 2017 4:19 PM
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Ultimate Guide To Hashtags
Love 'em or hate them #hashtags are crucial to having your content shared, curated and extended. Looks like 2 hashtags perform the best.
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Scooped by
Martin (Marty) Smith
November 22, 2016 7:41 AM
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Best Gifts of the Season
When we get stump for what to buy those hard to buy for people on our list we visit art museums gift shops. That's why our Curagami Gift Guide features our favorite gifts from:
MoCA LA
MoMA Design Store Guggenheim Moon-Audio.com
That last one is because no one in your life doesn't like either art or music (not possible). Contribute your favorite gift stores and we'll add to our list.
Happy Holidays!
Marty
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Scooped by
Martin (Marty) Smith
November 9, 2016 9:58 PM
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Election Web Marketing Lessons
Obama Hope feels like a long time ago. This Curagami post doesn't rant, complain or worry. Who has time for that?
The election include three crucial lessons for web marketers including:
- Change vs More of the Same
- It's the Economy Stupid
- Habituation Happens
What web marekting lessons did you learn from the election? Share (martin(at)Curagami.com) and we'll include your thoughts, ideas and comments in the post. So you get to vote agian.
And again :). Marty
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Scooped by
Martin (Marty) Smith
November 2, 2016 2:49 PM
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Cyber Monday Rules
This Curagami post shares three ideas sure to help your e-commerce website win hearts, minds and loyalty this Cyber Monday. Inspired by a Kissmetrics post about the absolute power of Cyber Monday to online sales we share three tips:
- How to Add Friction
- Now Selling (selling in the NOW)
- Power of Instant Feedback Loops
What are your Cyber Monday tips? Share here or email martin(at)curagami.com and we'll add your tips to ours.
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Scooped by
Martin (Marty) Smith
October 18, 2016 12:10 PM
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The Power of SHOES
Isabel Flowers wrote a fascinating post in Artforum about "sneakerheads" and the 1.2 billion dollar aftermarket for sneakers. Flowers' post got us thinking about flocking behavior, how weather-like the Internet is and what sneakers, baseball cards and art can teach us about marketing.
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Scooped by
Martin (Marty) Smith
September 22, 2016 9:50 PM
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Blondie's New York
Blondie's New York on the Smithsonian channel stinks but in a good way. If you can't smell, feel and remember NYC in the seventies while watching Blondie's band members stitch their 20-million selling Parallel Lines album together you weren't there. I was and I remember.
I remember the crime, grime and sense of hopelessness that seemed to have a choke hold on NYC. But the ART was amazing. In a tiny rat-hole of a bar named CBGB the Talking Heads, Ramones and Blondie was born, nurtured, taught and honed. The Smithsonian's documentary tells several stories simultaneously.
One story is the city's rotting corpse infecting the air and spirits with the thick fetid smell of death and dying. Yet despite or maybe because of the retching, queasy feel great art was made. Art that defined the city, the bands and us.
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Scooped by
Martin (Marty) Smith
July 11, 2016 2:14 PM
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Compete With Amazon
Speaking at a FedEx conference last month how Small to Medium Sized Businesses can compete with Amazon was a hot topic. This Curgami post shares important tips on how to track Amazon pricing and ways SMBs can compete with Amazon and other social shopping sites such as Mass Drop and WaNeLo.
Be sure to weigh in with your ideas on our new Curagami forum!
Discover ways to compete with Amazon:
http://www.curagami.com/forums/topic/how-smbs-can-compete-with-amazon/
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Scooped by
Martin (Marty) Smith
June 14, 2016 8:52 AM
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Win The Ecommerce Game
I'm giving a keynote speech tomorrow at a FedEx Conference. This post links to the Haiku Deck created for that talk. I'm adding a blog post to Curagami.com today too.
If you want to know how to win the new e-commerce game here is the Haiku Deck:
https://www.haikudeck.com/p/cd625524c9
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Scooped by
Martin (Marty) Smith
June 7, 2016 8:09 AM
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5 Writing & Management Tips The Onion's CEO Mike Macavoy shares 5 great tips for writing and managing creative people in this CNBC video on Curaami including: Don't Try To Hard Give Creative People Autonomy
Watch Mike explain 3 other great tips in this short but mpactful video.
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Scooped by
Martin (Marty) Smith
May 26, 2016 2:54 PM
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Community, Evolution and the Future A great Cendrine Marrouat interview with Mary Green for B2B News Network collided with Columnfive's excellent Evolution of Human Connection ebook in my brain and a Curagami post popped out :). Marty
http://www.curagami.com/community-and-evolution/
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Scooped by
Martin (Marty) Smith
May 15, 2016 4:18 PM
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Are Freemiums Over
We read a great post from the United Kingdom that introduced a new term. We need another xxx marketing like we need a hole in the head, but the post (linked from our Curagami riff), made sense.
See if you think so too and tell us if you think Freemiums are over as an effective B2B marketing tactic.
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