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Scooped by
Martin (Marty) Smith
July 20, 2017 3:11 PM
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The New SEO This Curagami post takes issue with the priority and emphasis of two "old world" SEO posts. When Jeff Bullas suggests, important tweaks could result in top rank he over reaches. When Forbes worries about content length, they ask the wrong question in the wrong way. Here's a thought experiment to prove the point - does Oprah need to worry about technical SEO tweaks or content length?
Answer: No Oprah does not. When your tribe is as loyal, eager to consume and collaborate as Oprah's SEO is moot and adds little. Think Oprah achieved her position of trust and created such a loyal tribe by tweaking or manipulating content? Neither do we. Do we miss the days when a tweak here or there meant rank? You bet. Life was easier then, but marketing is so much better now, and it will become better still. The rub is Jeff and Forbes are right and wrong at the same time. Technically every tip Jeff shares is correct, but the emphasis is backward. Jeff starts with keywords. In this Curagami post we suggest starting with your story, your "why": http://www.curagami.com/seo-loves-ya-baby/
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Martin (Marty) Smith
March 13, 2017 8:56 AM
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Rise of Interactive Content We agree with the premise if not the over-hype of this infographic. We see a trend to making websites more conversational, more interactive. The "one size fits all" days are gone.
In the next few years, we'll see websites capable of wrapping themselves around users like a glove. Web sites that look and feel different from one visitor to the next based on predictive analytics, behavior and creative. If this sounds like the quants and the creatives are about to take over that is what we think too.
These unlikely affinity groups - right brain engineers and left brain creatives - will need to think, act and design as one. Don't forget our favorite content creation rule - don't create your content ask for help and get others to create it for you.
Such a "community approach" to content creation is the best way we know to turn your tribe into zealous advocates. Think about it. What are you more likely to advocate your stuff or ours? Answer to that question is obvious and an indication why community is the key to future commerce online. Now that is a revolutionary infographic we'd like to see :).
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Martin (Marty) Smith
May 13, 2016 9:17 AM
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Heroes, Games, Adventure - Community In A Box in 3 Words & 4 Slides #ciab
Community In A Box in 3 Words & 4 Slides Is your content about HEROES? Is your content an adventure your customers want to take? Does your content create sustainable community winning hearts, minds, and loyalty? Community In A Box helps with all of that :). Martin
https://www.behance.net/gallery/37058357/Community-In-A-Box
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Martin (Marty) Smith
April 19, 2016 9:33 AM
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Community Content Tornado shares forces making digital marketing a tornado - Facebook and Google with 5 How To Survive tips including content gamification. * Apps * Q&A Content * Content Gamification * Facebook Chatbots * Create Online Community
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Martin (Marty) Smith
March 17, 2016 3:26 PM
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Community Shock Redux Community Shock redux explains an epiphany. Almost a year ago (June 19, 2015) we had a vision. We didn’t take peyote or dance around a campfire. We saw the next big CRUSH in online marketing three years (at least) before the need for community hit online commerce like, today we saw something that shortened our timeline by a year.
Se what we saw and from whom on Curagmai.com . http://www.curagami.com/community-shock/
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Martin (Marty) Smith
February 26, 2016 11:44 AM
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. Leaving Wordpress Wordpress is killing us. We are exhausted with cave diving. We must cave dive because the world's largest blogging platform has become so opaque the it's main premise - create web content without an IT department - is spoiled.
Here are our 5 reasons for leaving Wordpress as fast as our friends at WTE.net will have us:
- Spam & Attacks
- Unrealized Promise
- Crap Overload
- SEO & Performance
- No Easy Multi-Platform Content Curation
. What are your reasons for leaving Wordpress? Or do you love Wordpress? Share and we will curate into this Wordpress post (one of our last).
http://www.curagami.com/5-reasons-we-are-leaving-wordpress/
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Martin (Marty) Smith
February 13, 2016 11:59 PM
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Drone Marketing Watch the insanely cool video of the DARPA drone flying indoors at 45mph and ask if your content is that cool. Even better ask how you can co-opt cool content like this to serve your brand, website and goals.
The web is always about two things - NOW and EVERYTHING. If you and your team truly understand those ideas and how they apply to the web and your online marketing then you watch a seemingly unrelated video of a drone thinking, "How can we use this".
The web is always about NOW and EVERYTHING so if you use the platform your marketing is always happening NOW and is about EVERYTHING whether you realize it or not.
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Martin (Marty) Smith
February 10, 2016 9:57 AM
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Marty Note As a content curator and publisher I've had content we wrote copied and brazenly stolen. Google's latest algorithm changes seem to be reducing whole cloth copying, but another and potentially more dangerous dragon is rising - the content hack.
It is possible to do all kinds of bad things to your content as this Search Engine Land post shares. This highly recommended post doesn't only share scary stories and examples of content hacks. The post also shares a great set of tools to help publishers ward off what may be inevitable - someone hacking their content.
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Martin (Marty) Smith
January 20, 2016 5:50 PM
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Content Marketing Battle UGC vs Landing Pages shares the battle with User Generated Content platforms and landing pages. We favor hybrid content marketing.
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Martin (Marty) Smith
November 9, 2015 12:03 PM
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Martin (Marty) Smith
October 29, 2015 5:27 PM
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Favorite About Us pages shares an e-commerce master class video on how to create a great About Us page and asks for your favorite About Us Pages examples.
Great About Us Pages:
* Tell A Story. * Share Values * Outline a Movement * Help Build Community
Share your favorite about us pages in reactions (on Scoop.it), comments on the Curagmai post or email martin(at)Curagami.com. Thanks, Marty
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Martin (Marty) Smith
October 10, 2015 10:46 AM
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Context & Conversations What we say and do must match up these days. The web is a huge lie detecting amplifier. More than being honest about ourselves and our products, services and company intentions we must be honest with the tribe we form.
Valuing others is at the core of the marketing revolution upon us. Mad Men days are over. The future of marketing is about having positive, self fulfilling context and conversations.
Our Curagami Saturday Read http://www.curagami.com/context-conversations-future-of-marketing/?v=7516fd43adaa
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Martin (Marty) Smith
October 3, 2015 11:28 PM
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Homeland & SEO Watching Homeland episodes to catch up before the great TV show's season opener we realized our favorite spy story has a lot in common with Search Engine Optimization (SEO) including:
* Paranoid. * Surprise * Sisyphus * Ignorance * Tribes
Working on a http://www.Curagami.com post, in the meantime find the slidedeck here: https://shar.es/17ByZi
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Martin (Marty) Smith
June 5, 2017 4:31 PM
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Oprah and Flash Boys How do Oprah's Super Soul Sunday and Michael Lewis' book Flash Boys connect? In the strange landscape of digital marketing, they are closer than you think.
- Internet Time Is Always NOW
- Networks Are Different
- Movement Marketing = Biggest Digital Marketing Trend NO ONE Understands
- Influencers & Force Multipliers – Do You Know Yours
- WHY not HOW
Join the conversation and share your ideas, comments, and experiences from the wild west of digital marketing on Curagami: http://www.curagami.com/digital-marketing-gravity/
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Martin (Marty) Smith
February 16, 2017 8:24 AM
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Rise of Q&A Marketing One of the biggest trends we've seen in 2017 is the Rise of Q&A Marketing. It's not hard to see why either. Amazon's Echo and Google Home point to the coming Internet of Things (IOT). Once that tsunami hits Google's currency - searches fueled by questions and answers - becomes universal, ubiquitous, and demanding. New information architecture and really understanding what "responsive design" and "mobile first" really means is the least of what we'll need to understand as our content marketing and websites become crowdsourced platforms.
http://www.curagami.com/rise-of-q-a-maketing/
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Martin (Marty) Smith
April 25, 2016 1:09 PM
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Lean Content Marketing Medium Cool suggests reading Guillaume Decugis' Why Lean Content Marketing is the Future @scoopit post and using Medium's new Readism app.
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Martin (Marty) Smith
March 19, 2016 8:55 AM
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Best Content Marketers Someone asked a great question On Quora. Who are the best content marketers in the world? Most answers were focused on a "usual suspects" lists, but we wanted to share our "hardest working content curators" list. Our list focued on best content curators day-to-day and include many from Scoop.it including:
Guillaume Decugis Malex Massimo Cendrine Brian Yanish
And many others. Find our list of almost 20 o fthe top content curators on Curagmai: http://www.curagami.com/best-content-marketers/
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Martin (Marty) Smith
March 2, 2016 2:58 PM
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. Leaving WordPress Redux One of the most controversial Curagmai posts we've shared is our 5 Reasons For Leaving Wordpress (http://www.curagami.com/5-reasons-we-are-leaving-wordpress/ ). Wordpress leveled Curagami.com's Google Karma by mysteriously toggling a "nofollow" button to the ON position.
Why such a button exists when everything else we want to do in the HEAD portion of the page is hidden in 10 PHP files we have no idea. How the switch got moved is a mystery probably solved by adding on one too many plugins. This post shares the many great comments, reactions, and support received after publishing the post on our blog, Linkedin, @Scoopit and Gplus. http://www.curagami.com/leaving-wordpress-redux/
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Martin (Marty) Smith
February 22, 2016 10:54 PM
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Feedly and the RSS Revolution Redux RSS is not dead. Thanks to better RSS feed readers like Feedly RSS is about to experience a revival. Why is the revival of RSS a foregone conclusion? Without a reader we will drown in information.
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Martin (Marty) Smith
February 12, 2016 12:50 PM
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Marty Note There are about a million implications of this Marketing Land report showing content push +35% while engagement collapses. One implication is we are using the right tool. @Scoop.it and content curation is the future. As @Guillaume Decugis and his team shares (over and over), content curation's greater reach, democracy, and engagement is better for you, your band and website.
As we shared on G+ (Inevitable Lightness of Being) and Curagami (Burn Down Your Website) the tactical past is giving way to a different marketing future. Hold on to the past and become irrelevant. The future is about curating, caring and collaborating more and that means Scoop.it's genius becomes even MORE important :). Marty
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Martin (Marty) Smith
January 26, 2016 12:51 PM
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Ecommerce & Content Win Hearts Minds Loyalty How can your website cut through the impossible clutter of today's ultra-competitive online world? How can you find the right development partner to achieve your online goals?
This Curagami post shares how to find a vendor capable of helping your e-commerce website win along with our current Curagami Customer Hunt.
http://www.curagami.com/ecommerce-content-marketing-hearts-minds-loyalty/?v=7516fd43adaa
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Martin (Marty) Smith
December 4, 2015 3:27 PM
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7 SEO Tips and Trends Appreciate @Os Ishmael sharing Anne Carton's great 7 SEO Trends for 2016 Post today. Anne's post was so good we linked it from the Curagami post it inspired. Our 7 SEO Trends / Tips for 2016:
* Great Content Creates Community (despite Content Shock) * Mobile and Smartphones Are Changing Everything * Video RULES * Community Is KEY * Community Shock Is Coming * Empower Ambassadors, Understand Proxy Marketing * Fresh and NOW Beat Stale and THEN
Be sure to add your SEO tips for 2016 and we will mash them into this post with a link back and our thanks.
http://www.curagami.com/7-seo-tips-for-2016/?v=7516fd43adaa
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Martin (Marty) Smith
November 5, 2015 7:31 AM
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Link Lessons Inbound Links can teach you a lot about content marketing. This post shares lessons from Curagami's Top 10 Posts including:
* Surf Waves Don't Create 'em * Know Your 80-20 Rules * Write What You Know & Tell Stories
Learn more lessons from Curagami's 8,000 links in: http://www.curagami.com/link-lessons/?v=7516fd43adaa
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Martin (Marty) Smith
October 12, 2015 12:17 PM
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5 Super Secret Marketing Trends We see 5 big marketing trends for 2016. Yet few seem to be discussing these five trends as a group. More so individually, but these 5 trends work hand in glove. Maximum return comes from combining synergies from all five 2016 Super Secret Marketing Trends including:
* Become A Nowist * Give Keys To Your Digital Kingdoms To the Kids (community) * Conduct a Symphony of Feeds * Appify and Gamify * Disrupt and Find Blue Oceans
Each of those fingers makes a powerful raised fist of change for 2016. Even if you only believe in or adopt 2 out of the 5 you will be better off next year than this.
5 Super Secret Marketing Trends for 2016 http://www.curagami.com/5-super-secret-marketing-trends/?v=7516fd43adaa
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Scooped by
Martin (Marty) Smith
October 5, 2015 5:15 AM
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Adding Scoop.it Magazines Adding Scoopit Magazines to a blog or website is a Curagami post that shares the easy how and why of adding @Scoop.it "magazines" (feeds) and content curation, to your blog or website. Content curation via Scoopit adds inexpensive reach and customer engagement generating loyalty and return on investment.
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The problem with a Jeff Bullas and Forbes SEO post is they miss the point of the "new" SEO - to win hearts, minds, and loyalty with authenticity, stories, and collaboration. We suggest listening more and technically tweaking or worrying about content length less.