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Scooped by
Martin (Marty) Smith
October 27, 2016 11:44 PM
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Social Media - Embrace The Suck Turns out marketing and war have a lot in common as this Curagami post shares. Twitter is reeling in pain and social media marketing is entering the BIG SHAKEOUT period.
Don't question, judge or cry too much. Grab you Vines, put them on YouTube and (or the best of 'em anyway) and move on. Remember nobody knows nothing and watch your ego and hubris enough to keep betting without the false belief you've found any lasting truth or repeatable pattern.
Life after Vine's death and the Big Shakeout is going to, as the Marines say, embrace the suck. Find out why on Curagami: http://www.curagami.com/social-media-death-vine/
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Scooped by
Martin (Marty) Smith
October 24, 2015 3:56 PM
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Scooped by
Martin (Marty) Smith
May 27, 2015 10:43 PM
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Note: May 27th, 2015 I wrote this post at the end of 2012. I was frustrated. My doctors, hospitals and healthcare providers don’t understand “social me”. Convinced recognizing my links, likes and loves in social media is an important part of helping me feel better I wrote Martin’s Hug for Healthcare – the 1,000 word rant.
Today heard HOPE from my friend Janet Kennedy, founder of http://www.GetSocialHealth.com . Janet told me about the Mayo Clinic's upcoming social media summit. There is hope in the universe.
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Scooped by
Martin (Marty) Smith
April 11, 2015 1:27 PM
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Must Follow FOMs Must Follow Friends of Marty's added to +Curagami's FedEx Preso 1st page of Appendix (http://shar.es/1g8FT5 ) includes great curators and friends from Twitter, Scoop.it and G+. Thanks to all for being great FOMs (Friends of Martys).
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Scooped by
Martin (Marty) Smith
March 18, 2015 6:23 PM
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Organic reach and engagement are declining on social networks. Here's how to share curated content with images for more clicks to your website.
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Scooped by
Martin (Marty) Smith
November 24, 2014 4:19 PM
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Banksy, a grafitti artist, is a powerful social marketer. Banksy's art blew up New York teaching ten online marketing lessons for those wise enough to see including:
- Live By A Single Rule: If Your Content Is Generating Shares DO MORE.
- Other “Control Rules” Are Gone.
- Use existing distribution systems, but turn them upside down.
- Create EVENTS and content people will CHASE and SHARE.
- Get THEM to do YOUR work for YOU.
- Keep some secrets as long as possible.
- Whatever happens is all good as long as Rule #1 still applies.
- Use the Internet and social media to amplify content & events.
- Define deadlines because deadlines heighten the web’s amplification.
- Rinse & Repeat
Are people racing around NYC to see your latest work? If no then steal some social marketing tips from one of the world's best - Banksy.
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Scooped by
Martin (Marty) Smith
November 10, 2014 8:55 AM
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Scooped by
Martin (Marty) Smith
September 25, 2014 10:59 AM
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Crowdfunding is a new powerful marketing channel similar to what email marketing used to be - high profit, low cost with big social and UGC benefits.
Neil's Note Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing?
Marty 's Note: Why I Stopped Curating From The Big Boys Interesting conversation broke out on @Neil Ferree's excellent share on G+. I agree with Neil's point and have long since stopped sharing posts from Mashable et al. I've stopped curating off of "big blogs" for several reasons including:
* Find these sites stop being BLEEDING edge and became more mainstream. My tribe and I live on the razor's edge of what's next. * I share stuff that is too middle of the road and my curation reputation takes a hit and I lose audience. * Mostly the BIG BLOGS BORE ME now (see note below about Gwen Stefani). * No way to add value to curation from BIG sites because a. they start from some reasonable and KNOWN place and b. they are going to get 500 comments and a million shares anyway. * My friends aren't there anymore.
That last bullet is the most telling. I'm part of a nomadic tribe of Internet marketers. Look at http://mashable.com/ homepage today:
* Apple & U2. * CC hacks at Home Despot. * Gwen Stefani gives Jimmy Falon a lap dance...
BORING and CELEBRITY BORING. I don't have time to watch Jimmy Fallon (unless there is a laptop on my stomach lol) and could care less about the latest BIG whatever. That is NOT where my tribe lives.
Where My Tribe Lives - In the Desert Imagine a long, broad desert. The sand whirls and wraps like water. It feels like you could walk for a generation before seeing anything other than what you are seeing right now. Suddenly there is an ornate tent. Inside the tent the strange is mixed with the surreal as monitors glow and keys click.
This is my tribe. Far from the celebrity obsessed too big and boring (to us) now for their own good BIG blogs we compare notes about a semantic future, community, content shock and the implications of wiki-ification and appification.
We have our own publications. We have our own tools to publish too. Tools such as Scoop.it, Haiku Deck and G+ are used in creative ways daily if only so we can smile and cheer each other on. We know and learn about what matters to us from people we've come to know, trust and love.
We don't read Mashable or HuffPost unless one of US is writing or being written about.
We LIVE, BREATHE and THINK about little else than what is glowing now in that tent in the desert where our tribe is busy clicking, thinking and changing the web and Internet marketing. These are the things we care about.
While Mashable discusses what Gwen Stefani did to Jimmy Falon we are thinking about semantic web, content marketing, curation and what Mark did to Phil (or other way around). Unless Gwen created a new startup, app or is publishing something cool and different we could care less what she did to Jimmy.
Oh & U2's new album sounds cool and we are sure we will hear it one night LATE when the desert winds blow and the only sound other than U2 is the sound of a million fingers clicking, writing, thinking, collaborating and doing.
The future is different. In the future we collaborate more and care less about the lap dance someone named Gwen gave someone named Jimmy...at least in that tent far off in the desert.
Via Neil Ferree, massimo facchinetti
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Scooped by
Martin (Marty) Smith
June 24, 2014 8:09 PM
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There are no "right' or "wrong" ways to use social media, but there are ways to grow your following faster and get more return from your social efforts.
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Scooped by
Martin (Marty) Smith
June 3, 2014 6:31 PM
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Find and engage digital influencers. You may be used to turning to the traditional press but there are more cost-effective methods today.
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Scooped by
Martin (Marty) Smith
May 14, 2014 9:02 PM
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Downloading the Vocus paper Monitoring The Social Media Conversation: From Facebook to Twitter via CIO Whie Papers is a pain. The paper helps explain what Curagami is all about. The paper has a PR slant, but its an important read for any and all Internet marketers: The prevalence of social media has not just grown …
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Scooped by
Martin (Marty) Smith
April 17, 2014 9:43 PM
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The other day, someone asked me to share a list of my favorite social media pros. Since I used to do it on Creative Ramblings, I figured that it would be a good idea to occasionally resurrect this tradition. Warning: These are not the usual suspects. ;-)
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Scooped by
Martin (Marty) Smith
December 28, 2015 7:00 PM
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Stuck In Mobile With Memphis Blues Again I'm stuck in Van Horn West Texas thanks to the day after Christmas blizzard. Stuck also because the highways (I10 and I20) have been closed. This experience made are realize something important every brand manager and web team needs to know.
How would you answer this question, "What 3 things are you doing to connect with customers in real time in 2016?" If "mobile" isn't part of at least 2 of your answers you aren't ready for 2016. TxDot, the Texas Department of Transportation, isn't ready for 2016 and this post shares why.
Post also shares ideas on how to connect such as:
- Assign A Social Media Master – Someone responsible for aggregating ALL social information about an event and sharing across platforms
- Create Event Hashtags – Create hashtags such as #dec15i10i20 to FORM a community then aggregate from multiple sources using YOUR event hashtag
- Live Video and Photo Feeds – Why can’t we SEE the problem and then the resolution? Seeing = believing and seeing the parking lot that I-10 became east of Van Horn would reduce the number of motorists driving toward the abyss.
Learn more about how your company, team and brand can win in an emergency by curating content and developing community in real time.
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Scooped by
Martin (Marty) Smith
June 19, 2015 10:05 AM
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Building Online Community The Uber Goal of all online commerce and B2B sites is creating online community. Few KNOW that is the UBER GOAL, but it is, trust us. Because when everything is social community rules.
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Scooped by
Martin (Marty) Smith
April 27, 2015 12:30 PM
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Grace & Social Media Marketing (Scenttrail Notes) The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over. Today you need "social skills" such as:
1. In-person and online social grace (agree! very important). 2. Editorial/journalism skills (Need to know how to tell a great story). 3. Understanding of channel diversity (Who has KLOUT in your space?). 4. General pop culture awareness (YES, if it is HOT you need to be ON IT riffing reasons why your content is related and relevant).
Great post on the "new" skills needed to make #smm work. Great share by @Cendrine Marrouat - https://www.cendrinemedia.comvia her Paper.li.
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Suggested by
Bill Gassett
March 20, 2015 1:04 PM
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Bill Gassett By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to...
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Scooped by
Martin (Marty) Smith
December 10, 2014 10:55 AM
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Riffing Tableau I have great respect for Tableau Software. Solid team producing cool tools and the content needed to sell them. Their analysis of 2015 BI trends was so good I’m using it as a template to riff and add my thoughts.
Top 10 BI Trends 2015 1. Death of Gate Keepers. 2. Social Arbitrage Creates Competitive Advantage. !!! 3. Analysis Not JUST For Analysts Anymore. 4. Rise of the Sustainable Online Community (our #1). 5. Everything Integrates (BELIEVE). 6. Cloud Things is REAL. 7. Near Real Time DOMINATES. 8. Data & Journalism Finish MERGING. 9. Mobile Matures. !!! 10. Smart Analytics Begin.
http://www.curagami.com/featured/top-10-bi-trends-2015/ Team Curagami riffed the first 5 today and will finish up tomorrow. So much great content we had to STOP and think about it again tomorrow or melt down (lol).
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Scooped by
Martin (Marty) Smith
November 11, 2014 5:17 PM
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Social Shopping This new Haiku Deck is an outline for a book we hope to write over the next few weeks. I'm headed to Ohio State for several weeks of treatment at the james Cancer Center and NO WAY I sit on the bench during November (not going to happen).
If you would like to help PLEASE DO SO (lol). Many ways you can help including:
* Writing content to be included. * Suggesting resources. * Suggesting great interviews. * Reading and editing (need lots of help there :).
I'm lucky to have smart, giving friends who I regularly TEST, a test they've never failed. Hope you will join me for the Social Shopping book writing journey. Writing and publishing a book is on my bucket list and I get things on that list DONE :). M (with help, lots of help)
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Scooped by
Martin (Marty) Smith
November 4, 2014 2:43 PM
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Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer.
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Suggested by
Bill Gassett
September 23, 2014 12:52 PM
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If you are serious about growing your Google Plus following -- and actually gaining some clients from the platform -- you should be doing these seven things:
* Share Great Content. * Interact with Others. * Forget your listings. * See out those with authority & influence. * Expand your content offerings. * Join Real Estate communities. * Build a business page.
Marty Note My friend Bill's post about how to create a G+ Real Estate following apply to anyone needing to build a following for anything. How we sell stuff is different now and getting more so everyday. Bill is a leader in real estate, content marketing and social media. He took to Scoop.it like a duck to water.
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Scooped by
Martin (Marty) Smith
July 23, 2014 6:48 AM
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Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.
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Scooped by
Martin (Marty) Smith
June 20, 2014 10:54 AM
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Social Media Tipping Point Is Behind Us: Lays Puts Tweet For Swag on Bags of Chips & Needs Curagami Because .... Yesterday I noticed a bright red banner… - Martin W. Smith - Google+
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Scooped by
Martin (Marty) Smith
May 30, 2014 1:29 AM
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Every online transaction started with a conversation and that why conversations are the new money and the rocket fuel creating the New Ecommerce Revolution.
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Scooped by
Martin (Marty) Smith
April 30, 2014 10:14 PM
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This GPlus Post discusses how to avoid the lemmings traps so many Internet marketers follow the leader into. The post also shares @MarkTraphagen's brilliant idea - use the not yet competitively frenzied G+ environment as the HUB of all your Internet Marketing.
Sure I know we've been preaching TAPESTRY and I've been preaching that too. We are somewhere NEW and DIFFERENT now. The TIME it takes you to catch your competitors on Facebook and Twitter CAN'T GENERATE ROI.
You may win the battle, catch up on Facebook and lose the war. Don't do that. Look for BLUE OCEANS, places like G+ and video marketing (and those two ideas are related thanks to hangouts) where setting up a "virtual positive cycle" means in a short amount of time you will get MORE with LESS.
Don't duel in the sun just because everyone is doing it.
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