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Top 10 BI Trends 2015 - @Curagami Riffing @Tableau

Top 10 BI Trends 2015 - @Curagami Riffing @Tableau | Curation Revolution | Scoop.it

 Riffing Tableau
I have great respect for Tableau Software. Solid team producing cool tools and the content needed to sell them. Their analysis of 2015 BI trends was so good I’m using it as a template to riff and add my thoughts.

Top 10 BI Trends 2015
1. Death of Gate Keepers.
2. Social Arbitrage Creates Competitive Advantage. !!!
3. Analysis Not JUST For Analysts Anymore.
4. Rise of the Sustainable Online Community (our #1).
5. Everything Integrates (BELIEVE).
6. Cloud Things is REAL.
7. Near Real Time DOMINATES.
8. Data & Journalism Finish MERGING.
9. Mobile Matures. !!!
10. Smart Analytics Begin.

http://www.curagami.com/featured/top-10-bi-trends-2015/
Team Curagami riffed the first 5 today and will finish up tomorrow. So much great content we had to STOP and think about it again tomorrow or melt down (lol).

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THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck

THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck | Curation Revolution | Scoop.it
Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer.
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Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami

Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami | Curation Revolution | Scoop.it
Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.


Martin (Marty) Smith's insight:

add your insight...


Brian Yanish - MarketingHits.com's curator insight, July 23, 2014 8:05 AM

As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.


Why?

The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder. 


Connecting content to product engagement is the new marketing.

Dr. Karen Dietz's comment July 23, 2014 5:43 PM
I really enjoyed this article Marty and am going to reference it for another kind of story project I'm working on. Good stuff! Thanks for finding and sharing.
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The New Scenttrail Marketing & Selling SMM To the C Level

The New Scenttrail Marketing & Selling SMM To the C Level | Curation Revolution | Scoop.it

Marketing with help from weak signals, connections and social shares, has never been more important for C level support. Here's why and tips on how to get it in the NEW Scenttrail Marketing.

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How Dr. Dre Newsjacked Super Bowl XLVIII - ScentTrail Marketing

How Dr. Dre Newsjacked Super Bowl XLVIII - ScentTrail Marketing | Curation Revolution | Scoop.it

 Newsjacking the Super Bowl with Dr. Dre
How Dr. Dre, Richard Sherman & Beats By Dre Headphones NEWSJACKED the super bowl with brilliant Internet marketing furthering the company's dominance.

Beats by Dre put on an impressive NEWSJACK last week. Richard Sherman made the "slow news week" before Super Bowl Hype starts this week anything but slow. Beats by Dre, the dominant high-end headphone company founded by the rapper and entrepreneur showed just how to surf a massive traffic wave with an impressive multi-channel attack:

* BeatsbyDre.com has Richard Sherman on its cover.
* Richard Sherman's picture is magically linked to every model of noise canceling headphone the company sells (neat trick that).
* Richard Sherman is on the company's GPlus page.
* The company’s Richard Sherman ad almost has 2M views on YouTube.

Great lessons from a brilliant Internet marketing team on how to make an event YOURS for a fraction of the cost advertisers will sped for a single 30 second ad.

 

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Social Shopping: Why Internet Marketing Is A Game - New @HaikuDeck & Book Outline

Social Shopping: Why Internet Marketing Is A Game - New @HaikuDeck & Book Outline | Curation Revolution | Scoop.it

Social Shopping
This new Haiku Deck is an outline for a book we hope to write over the next few weeks. I'm headed to Ohio State for several weeks of treatment at the james Cancer Center and NO WAY I sit on the bench during November (not going to happen).

If you would like to help PLEASE DO SO (lol). Many ways you can help including:

* Writing content to be included.
* Suggesting resources.
* Suggesting great interviews.
* Reading and editing (need lots of help there :).

I'm lucky to have smart, giving friends who I regularly TEST, a test they've never failed. Hope you will join me for the Social Shopping book writing journey. Writing and publishing a book is on my bucket list and I get things on that list DONE :). M (with help, lots of help) 

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Why I Stopped Curating From Top Content Blogs Like Mashable

Why I Stopped Curating From Top Content Blogs Like Mashable | Curation Revolution | Scoop.it

Neil's Note
Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing?

Marty 's Note: Why I Stopped Curating From The Big Boys
Interesting conversation broke out on @Neil Ferree's excellent share on G+. I agree with Neil's point and have long since stopped sharing posts from Mashable et al. I've stopped curating off of "big blogs" for several reasons including:

* Find these sites stop being BLEEDING edge and became more mainstream. My tribe and I live on the razor's edge of what's next.
* I share stuff that is too middle of the road and my curation reputation takes a hit and I lose audience.
* Mostly the BIG BLOGS BORE ME now (see note below about Gwen Stefani).
* No way to add value to curation from BIG sites because a. they start from some reasonable and KNOWN place and b. they are going to get 500 comments and a million shares anyway.
* My friends aren't there anymore.

That last bullet is the most telling. I'm part of a nomadic tribe of Internet marketers. Look at http://mashable.com/ homepage today:

* Apple & U2.
* CC hacks at Home Despot.

* Gwen Stefani gives Jimmy Falon a lap dance...

BORING and CELEBRITY BORING. I don't have time to watch Jimmy Fallon (unless there is a laptop on my stomach lol) and could care less about the latest BIG whatever. That is NOT where my tribe lives.

Where My Tribe Lives - In the Desert
Imagine a long, broad desert. The sand whirls and wraps like water. It feels like you could walk for a generation before seeing anything other than what you are seeing right now. Suddenly there is an ornate tent. Inside the tent the strange is mixed with the surreal as monitors glow and keys click.

This is my tribe. Far from the celebrity obsessed too big and boring (to us) now for their own good BIG blogs we compare notes about a semantic future, community, content shock and the implications of wiki-ification and appification.

We have our own publications. We have our own tools to publish too. Tools such as Scoop.it, Haiku Deck and G+ are used in creative ways daily if only so we can smile and cheer each other on. We know and learn about what matters to us from people we've come to know, trust and love.


We don't read Mashable or HuffPost unless one of US is writing or being written about.


We LIVE, BREATHE and THINK about little else than what is glowing now in that tent in the desert where our tribe is busy clicking, thinking and changing the web and Internet marketing. These are the things we care about.

While Mashable discusses what Gwen Stefani did to Jimmy Falon we are thinking about semantic web, content marketing, curation and what Mark did to Phil (or other way around). Unless Gwen created a new startup, app or is publishing something cool and different we could care less what she did to Jimmy.

Oh & U2's new album sounds cool and we are sure we will hear it one night LATE when the desert winds blow and the only sound other than U2 is the sound of a million fingers clicking, writing, thinking, collaborating and doing.

The future is different. In the future we collaborate more and care less about the lap dance someone named Gwen gave someone named Jimmy...at least in that tent far off in the desert.




Via Neil Ferree, massimo facchinetti
Martin (Marty) Smith's insight:

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Neil Ferree's curator insight, September 18, 2014 1:43 PM

Why you should Share Content From Lesser Known Authors?


Social media has a considerable amount of “noise”.


If you are going to be successful using content curation, then you need to be able to cut through the noise effectively.


If you are curating the same content everyone else is, from sources that everyone is already reading and sharing themselves, you end up amplifying the noise, not cutting through it.


This is how to How to Increase Your Social Media Presence 

Marco Favero's curator insight, September 18, 2014 4:43 PM

aggiungi la tua intuizione ...

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Social Media Conversations Are HERE - You In? via @Curagami

Social Media Conversations Are HERE - You In? via @Curagami | Curation Revolution | Scoop.it
Downloading the Vocus paper Monitoring The Social Media Conversation: From Facebook to Twitter via CIO Whie Papers is a pain. The paper helps explain what Curagami is all about. The paper has a PR slant, but its an important read for any and all Internet marketers: The prevalence of social media has not just grown …
Martin (Marty) Smith's insight:

Many have asked what Curagami DOES? This post builds on an excellent Vocus post about monitoring the social media conversation to share how Curagami creates a tiny advantage that creates scale that creates a tiny advantage and so on to infinity :).

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Hubs vs. Stand Out Content - Conversation With Mark Traphagen on G+

Hubs vs. Stand Out Content - Conversation With Mark Traphagen on G+ | Curation Revolution | Scoop.it

Hubs vs. Stand Out Content
Fascinating conversations with @ janlgordon@Guillaume Decugis& "Content Shock" author blogger Mark Schaefer helped create this conversation about Hubs vs. Stand Out Content with @Mark Traphagen.

As we attempt to understand and plan for the future of #SEO and #contentmarketing these conversations becoming increasingly important.

 
https://plus.google.com/102639884404823294558/posts/M2YrHJV3FYS

Lori Wilk's curator insight, January 28, 2014 3:16 PM

Great to hear what's being said on issues of content creation vs content curation and we'll get the see what worked best when we tally up the results at the end of the year. I do agree that in many cases the writers are not getting paid enough to create the original content.It is easier to get more content delivered to more people, quickly, by having fewer original articles to create and more curated content to share. The curated content is already written and is waiting for more distribution. The original content takes more research, thinking, writing, editing, and then posting. It's a longer process to create new content and it costs more than curating existing content. The perfect combination of both content creation and content curation will be very lucrative for some platforms this year-we'll have to wait to see who figures it out the best and who makes the most money doing it.

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Thought Leaders Share Content Marketing & Curation

Thought Leaders Share Content Marketing & Curation | Curation Revolution | Scoop.it

Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. The article was published one year ago but is still really relevant, probably even more. I love the approach of Brian Solis who asks the good questions :

"Obviously you (as a company) have something to contribute, something to say, something of value to offer which is mostly likely why you’re in business. I need to hear about that."

 

Curation offers the opportunity to settle this dialogue between a brand and its users, becoming always more engaging. It's not enough to be here, you have to be here to say. As says Ann Handley, Chief Content Officer at @marketingprofs, "All organizations are now publishers — meaning, the company with the most engaging and interesting content is the one who wins."




Via janlgordon, axelletess
janlgordon's comment, December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment, December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)

I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable.

Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader.

Keep it up!
janlgordon's comment, December 4, 2011 2:32 PM
@Robin Good
Hi Robin,

Thanks for letting me know about the link, I just fixed it.

I will add your revision to the post, you're absolutely right, an oversight here:-)