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From
gcn
Agencies getting into gamification need to know their audience, starting with which of the four types of gamers they want to attract.
Martin (Marty) Smith's insight:
Agree, before creatign gamification know these 4 "Gamer Types" is key: * Socializers. Now in additio to "visitor personas" we need "gamification personas". 
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![Beyond #Gamification: These Mathletes Could Kick Your Ass [and mine] | Must Play | Scoop.it](https://img.scoop.it/D5JML2pxeMlRDLWhHKB5CDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
VideoMatthew Peterson is co-founder, Chief Technical Officer, and Senior Scientist at the Mind Research Institute. He's also the creator of ST Math, a unique game-based math curriculum for elementary and secondary schools that... Via Ana Cristina Pratas
Martin (Marty) Smith's insight:
When Games Become Unremarkably Common
Rachel Remes's curator insight,
April 21, 2015 8:20 AM
Some educators are using technology to bridge the perceived gap between humanistic/alternative and technology education.
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When it comes to new app startups, social media marketing is invaluable because it maximizes exposure for a minimal cost. Via Sergey Ruseev
Martin (Marty) Smith's insight:
Startups Use Contests & Games To Create PR
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Inside Social Games
Martin (Marty) Smith's insight:
Zynga slots shows the power of gambling even when its not GAMBLING.
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Last fall, I took an extremely insightful MOOC (a massive open online course for those not hip with the latest in online education) on gamification. It was (RT @mobilelearning: Is Gamification Played Out?
Martin (Marty) Smith's insight:
Death Of Gamification Greatly Exaggerated These "death of gamification" articles are becoming popular. The irony of that in the scope of the content game we play can't be overlooked, but let's put that discussion on hold. Instead lets discuss the fact that gamification is NOT monolithic. * Passive - forming an ecosystem with algorithms reinforces play. * Real Tie - we will play in real time when predictive analytics and big data become more common.
I got criticism speaking of "badges" at a Meetup recently. The person made it sound like I was equating all gamification with badges. Not so, I am keenly aware of the many different variations of gamification.
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Remember the days of the video arcade, when playing a game meant clamoring around an arcade machine in a public space, surrounded by both friends and (Insiders Explain How Social Media and Video Games Are Merging -
Martin (Marty) Smith's insight:
Curation Find of the Day
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![Enterprise Gamification [Infographic] | Must Play | Scoop.it](https://img.scoop.it/E2-2futw88F2xApRS_CsSzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Mixing business with gamification Infographic (Mixing business with gamification Infographic - http://t.co/2gYVvHL0ss)
Martin (Marty) Smith's insight:
Big Dogs Gamification
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Children in the 21st century experience media in ways that are vastly different from any previous generation. Social networking, user-created content and video games provide a level of interactivity Via Ana Cristina Pratas
Martin (Marty) Smith's insight:
Cool scoop from Ana.
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In fact, gamification boosts commenting 13 percent, social sharing to Facebook, Twitter, and networks 22 percent, and content discovery by a massive 68 percent. Via Stan Smith
Martin (Marty) Smith's insight:
Post Panda & Penguin Engagement Is Queen http://sco.lt/7rqCIr Winning Hearts Minds and Loyalty Online (white paper) http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/
Martin (Marty) Smith's comment,
March 28, 2013 7:59 AM
Great stats sure to help sell gamification to the C level.
Martin (Marty) Smith's comment,
March 28, 2013 12:01 PM
Cool digital art and media Scoop.it Fausto. Marty
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Fans of the immensely successful casual tower defense game, Plants vs. Zombies, have a lot to look forward to. Popcap has announced (via Gamespot), not one, (Two New Plants vs.
Martin (Marty) Smith's insight:
Are you a PLANT or a ZOMBIE?
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![Andrea Kuszewski This Is your BRAIN on Gamification [Video] | Must Play | Scoop.it](https://img.scoop.it/AKauVRfnVEFiNOqrM6iSMzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
From
ieet
What makes receiving a badge for completing a task so exciting? Why does seeing a progress bar almost full make us itch until we finish it?
Martin (Marty) Smith's insight:
We Can't Help Playing, And Thats Good * Tribal formation and inclusion. * Need To Connect. * The need to mark progress in some material way (Badges).
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Bookshops and CD shops have already been hit. Are video game stores next to fall victim to the digital revolution?
Martin (Marty) Smith's insight:
Not a huge surprise here since anything that can go digital will. Interesting contrast with the note I scooped about experiences being the new luxury goods: http://sco.lt/8Q87Kz
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Jim Phillips Screaming Hand Drawing Contest
Martin (Marty) Smith's insight:
Cool contest and art. I like to look at skateboarding since that little ecosystem wields tremendous cultural influence.
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Marketers are always looking at finding new and effective ways to reach their target audience.
Martin (Marty) Smith's insight:
Wow, great Facebook gamify tips here.
ItHappensinAlabama's comment,
April 15, 2013 1:01 PM
Very informative, thanks. I think I'll give your suggested platform a try once my present contest runs out on the woobox platform.
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Book Review: The Gamification Revolution by Gabe Zichermann and Joselin ... Gamification Revolution gets a recommendation from the Seattle Post for those interested in applying game mechanics to business and HR.
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This article offers advice about gamification in healthcare.
Martin (Marty) Smith's insight:
Steal This How To Gamify Checklist 1. Define retention requirements. 2. Define desired behaviors. 3. Describe your players. 4. Devise your game loops. 5. Don’t forget the fun. 6. Deploy game elements. Also, read my gamificaiton white paper on Atlantic BT:
Djebar Hammouche's curator insight,
April 10, 2013 4:39 AM
Gamification For Patient Retention:How To Gamify Checklist
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If you like this talk, you may like his website and blog at: http://www.gamification.co/gabe-zichermann/
Via Tania Kowritski, Ken Morrison
Martin (Marty) Smith's insight:
Everything Bad Is Good "Kids have to have an extraordinary multi-tasking skill," says Gabe with great research examples. Gabe links the Flyn Effect, the idea that people are getting smarter, to video games. The argument Zihermann makes for children is applicable to business as well. Engagment beats non-engagment and games create engagement.
Ken Morrison's comment,
April 8, 2013 2:59 AM
It looks like you have a great site here. I will definitely return!
Ken Morrison's curator insight,
April 8, 2013 7:54 AM
20% of Earth top 1000 corporations will incorporate some aspect of gamification into their marketing or product design by 2015. What does that mean for you and the future workers who you are raising?
Martin (Marty) Smith's comment,
April 9, 2013 7:11 AM
Future workers are so comfortable with game constructs to NOT use them is crazy.
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Contests & Games Revolution Cures Cancer
to swhitt@nexsenpruet.com
from a business email address before next Wednesday April 10th it would be a HUGE help.
The note is NOT a commitment, but will be a big help in moving our application through what can be a lengthy process.
--- Founder, Cure Cancer Starter
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Martin (Marty) Smith's insight:
Battle Cats Rule The World
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Universities enliven education through the power of play. (Games Grow Up: Colleges Recognize the Power of Gamification | http://t.co/6PvbhQFjjf)
Martin (Marty) Smith's insight:
Great post about how colleges and universiteis are using gamificaiton for egagement with an audience used to gaming as they've grown up on video games.
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Martin (Marty) Smith's insight:
Cool contest asks for contestants to create "mood boards" with products from the sponsor. Cool idea for how to create a visually rich User Generated Content (UGC) contest with low overhead because you are using OPP (Other People's Platforms). Good job of putting the entry form on their site NOT the social net.
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Michael Wu, Ph.D.is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in onl (The #Gamification Backlash + Two Long Term Business Strategies - http://t.co/cqbrbbEgLs)...
Martin (Marty) Smith's insight:
Badges We Don't Need No Stinkin Badges
Gamification has its own built in Darwinian thing. It is NOT easy and will not treat those who are looking for a quick fix well. Like any Internet marketing gamification takes testing, tweaking and listening more than you talk. These points are made in the article if a tad on the preachy side (for my taste).
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" Please to meet you Hope you guess my name But what's puzzling me Is the nature of our game " Great lyrics from a great rock song! "Game" in the context of this Rolling Stones classic is cool an...
Martin (Marty) Smith's insight:
You HAVE to love an article about gamificaton that opens quoting The Who. Games ROCK. Gamify me!
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From
zynga
Games for Good: http://t.co/4paDfZugKV, Giving and #SocialGood Through Gaming http://t.co/ysBAZzt5MO via @HuffPostImpact #gaming
Martin (Marty) Smith's insight:
Gaming For Social Good & Cure Cancer Starter If you don't think my eyes got wide and my breath caught in my throat a little when I saw this post about how Zynga supports social good via game play you don't know me and my Cure Cancer Starter project, our crowdfunding platform for cancer research (http://www.curecancerstarter.org). . It may seem strange to think of making curing cancer a game, but not to me (a cancer survivor). I don't care WHAT helps as long as engagement, awareness and donations all go UP. Can Zynga help cure cancer? You bet. Am I going to be calling on Zynga to help do jus that? You bet.
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Wonder if highly engaging content such as contests and games pay off? Yes is the undeniable answer to that question as this study from Atlantic BT shows.
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Los 4 tipos básicos de jugadores. Si vas a gamificar, ténlo en cuenta...