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Prezi is a hot new tool that helps people present and share ideas in an organized, storytelling format. Find out why your content strategy should include Prezi.
Stefano Principato's insight:
Prezi is not PowerPoint… no, it’s not SlideShare either! 
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My keynote for the latest 9th Marketing Forum. Social Media Marketing is Dead. The Way Brands use it Today is Tottaly Wrong. http://XPLAIN.co
Stefano Principato's insight:
It's all about Content Marketing and You need a serious Content Strategy
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The anatomy of content marketing - the heart of online success.
Stefano Principato's insight:
This infographic explores just how successful content marketing can help small businesses grow online. Read our blog post exploring this infographic in more detail here.
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Many social media pundits claim that content curation will prove to be the next biggest thing in the arena of online entrepreneurship and obviously, freelancers with specific skills to perform the job of content curation will gain a good fortune out...
Stefano Principato's insight:
Content curation is very important for freelancers too because marketers often take help of freelancer content providers to attain original, valid, relevant and unbiased content with proper search engine optimization to attain better visibility on Internet.
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From a webinar on Social Content Marketing with SlideShare on Tuesday December 11th 20. Our special guest is Todd Wheatland, author of the recently published Ma
Stefano Principato's insight:
Marketer’s Guide to SlideShare
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A list of just 14 tools that journalists might find useful to tell stories in visual ways, inspired by the visual storytelling session at the latest news:rewired event
Stefano Principato's insight:
Here is a list of just 14 tools that journalists might find useful. Some launched this year, while others have been around for some time now but continue to be used by news outlets today.
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The technology that enables social media platforms to run is at the cutting edge of website design and development. The power of social media, though, is in the humanity of its users.
Stefano Principato's insight:
The following graphic by BrianSolis and Jess3 show how Social Media “points a brand in a physical direction to genuinely and effectively connect with customers, peers, and influencers…”
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Blog post at WriteClever.com : Content Curation - What's That?
Stefano Principato's insight:
It’s not copying or plagiarizing other people’s content.It’s not simply providing lists of links.It’s not an automated process, like the feeds of categorized content you get via a service such as Google Reader or Google News – the ‘human’ element of content curation is crucial.
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Stefano Principato's insight:
Some frameworks for Content Strategy.
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People's behavior, technology and the environment – or context - we do business in, constantly changes. Context marketing is the new buzzword.
Stefano Principato's insight:
Marketing is not about social media. It’s not about content. It’s not about being found. And it most certainly is not about just tactics and channels. However, that’s how all these umbrella terms are looked upon by the majority of ‘experts’.
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Given the popularity of infographics, you’d be wise to consider using them to help achieve your content marketing goals. They can be great for social sharing, blog fodder and inbound links.
Stefano Principato's insight:
What type of infographic do we want, and what type of data will we be collecting?
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This is a guest post by Mike Morgan, Founder and Director of High Profile Enterprises – SEO and Content Strategy Consultants.
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Scott Forshay, mobile & emerging technologies strategist at Acquity Group, details how luxury brands can use mobile content marketing to seduce an audience in perpetual motion...
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More and more, content is becoming a solid, sure-win strategy approach to SEO. Cornerstone content is becoming a vital necessity to attract word of mouth links. Value in content is becoming more and more competitive.
Stefano Principato's insight:
This is a tutorial series from SEO School where you can learn SEO that works.
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Content Marketing is all the rage. Here we collate 100 impressive statistics from content marketing in 2012 and predictions for 2013
Stefano Principato's insight:
Content marketing, social media and search in 2012
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Marketing Your Brand onLinkedInUtilizing LinkedIn to Increase Brand Engagement& Drive Business Results#SFLinkedIn
Stefano Principato's insight:
Why does this matter?277% more effective at lead generation than any other social network
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Want to double or triple the conversions on your landing pages? These are the slides for the first class of Landing Pages 107. (http://www.landingpages107.com)
Stefano Principato's insight:
This amazing course will teach you how to create landing page experiences that will boost sales. Enroll here to register for this FREE course.
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After analyzing over 200 different bloggers, we have come up with seven different blogger types. What kind of blogger are you?
Stefano Principato's insight:
No blogger is the same. Every blog we read from our users has something unique and different: it might be a name, an unusual writing style, great photos, or an extraordinary topic. Uniqueness makes a blog interesting or actually, the person behind it does.
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Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated be...
Stefano Principato's insight:
Scoop.it is a semi-automated curation platform. Scoop.it crawls the web according to a pre-determined criteria and then allows the curator to review and reposition the filtered material prior to publishing.
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Here is a list of free content management systems. Some of the systems, such as WordPress and Joomla, have large developer communities and offer thousands of extensions. Most of the systems are open source. All of the systems have free versions, though some have paid enterprise editions or fees for support services.
Stefano Principato's insight:
A content management system enables you to create, manage, and deploy content on web pages. It requires almost no technical skill or knowledge. Within minutes, you can get a new site up and running.
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What Is Compelling Content? The Question Most Marketers Can’t Answer. Each year, I attend 40 to 50 presentations on various marketing and corporate communications topics. And in about two-thirds of...
Stefano Principato's insight:
If you find this subject interesting (or maybe even compelling) check out this post:http://stevefarnsworth.wordpress.com/2012/05/18/22-ways-to-create-compelling-content-infographic-and-content-marketing-case-study/
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Social Media can be used to help build a community and brand champions within your sector or among your target demographic, it can be used to target potent
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Tweet Tweet Are you a small business owner with a blog? Is the blog successful? Well, if it’s not I might have a hunch why… …and it has everything to do with content strategy.
Stefano Principato's insight:
Step #4: Create a content calendar
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You know what I hate more than anything? I hate the people who won't let me hate.
Stefano Principato's insight:
Negative is the direct way to attack inertiaNegative is the direct way to attack inertiaNegative is the direct way to attack inertiaNegative taps into your passion
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Sometimes, promoting a website seems like a big job made up of a thousand little things. That’s because it is. Overwhelmed? We all are.
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