Content Conversations

I agree, curating content can do a number of things for a business or individual. eg. 1. Helps YOU the keep up to date on trends and new information on your related topics.  2. With proper link placement it will add value and traffic to your website - Give your visitors a reason to come back. 3. Can generate new income for your business.

Interesting thoughts on Content Curation

Buen artículo de John Boitnott en el que nos da 4 maneras en las que la Curación de Contenidos pueden ayudar a nosotros mismos o a nuestros negocios: para tener monitorizados y al día los temas que nos interesen (ya sea de manera personal o para mostrar a nuestros clientes), para poder compartir y ampliar a nuestra red de contactos nuestros contenidos preferidos en nuestras redes sociales, a convertirnos o a nuestra empresa en expertos y líderes en su sector y a conocer y ampliar una comunidad con intereses comunes.

I absolutely love this post by Liz Ryan!

First off, I've never heard the concept of a personal brand explained so well:

People protest "Oh, I don't have a personal brand, and I don't want one" but that's like saying "I choose not to cast a shadow when I walk in the sun."

A few weeks ago, I had this exact conversation with my mom; she thought it was crazy that I referred to my online presence as my "brand," but I told her that we all have our own version of our personal brand, a concept that was difficult for her to understand. The way Liz Ryan puts it here though, explains the term personal brand as just another way of saying "reputation" or "self-description."

It's true, your personal brand is just a fancy way of quantifying the way people see and perceive you, based upon the way you present yourself physically, intellectually, emotionally, digitally, etc.

Here, Ryan also describes five common ways people refer to their "personal brand" that are simply inaccurate. One example of this is "tasks." The tasks that you perform on a daily basis are not your personal brand. Your skills (which help you accomplish your tasks), are a component of your personal brand, but don't just leave it at that! Another example - one that I personally can't stand - is "zombie language." Per Ryan, Zombie Language is often manifested in the form of buzzword-enhanced one-liners that professionals use to describe themselves (See: goal-focused social media strategist, or results-driven PR professional). If you use those or any of the other mentioned "strategies" to define your personal brand, have a look at this piece and get restructuring!

And by the way, a great way to build your personal brand is to create and curate content online! 

Thanks, Liz, for the Scoop.it shoutout!

add your insight...

8 étapes pour être efficcaces dans les réseaux sociaux :
1. Commencer par écouter
2. Créer du contenu de valeur
3. Engagez votre audience
4. Trouvez votre ton
5. Apportez du contenu qui aide votre audience
6. Trouvez votre rythme (La règle des 4-1-1*)
7. Rejetez les excuses pour ne pas utiliser les réseaux sociaux
8. Soyez distrayant (si vous pouvez)

* 4 tweets de nouveaux contenus - 1 Re-tweet  - 1 promotion

8 étapes pour être efficcaces dans les réseaux sociaux :
1. Commencer par écouter
2. Créer du contenu de valeur
3. Engagez votre audience
4. Trouvez votre ton
5. Apportez du contenu qui aide votre audience
6. Trouvez votre rythme (La règle des 4-1-1*)
7. Rejetez les excuses pour ne pas utiliser les réseaux sociaux
8. Soyez distrayant (si vous pouvez)

* 4 tweets de nouveaux contenus - 1 Re-tweet  - 1 promotion

No call to action = No reaction

Great advice to help you get better response from your blogging.

Proud of our CEO representing Scoop.it at this year's SXSW!

HI Students,

Here is the CEO of Scoop.it discussing why his company started the company.

I have been using Scoop.it for almost 30 months.  I've enjoyed watching the evolution of the company.  It is a great way to connect and share ideas around 'campfires' of common passions and interests.