What the heck is a Personal Branding Illusion? That's a good question, but it begs the question "What is a Personal Brand?", so let's start there.
Via Ally Greer
Follow, research and publish the best content
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
Content Conversations
1.4K views |
+0 today
 Your new post is loading...
Scoop.it!
Imgur is the most popular startup no one talks about. 
Scoop.it!
Information is power - Arm yourself at www.news-republic.com, an award winning app that delivers personalized news from over 1000 trusted global sources. Sta...
Andrew Federici's insight:
A phenomenal news app that aggregates the best content from multiple sources. Stay on top of the world with News Republic!
Scoop.it!
All Roads Lead To Pikes Peak 2014, join Ducati for the “Race to the Clouds!”
Scoop.it!
The video above is a hands-on report with a beta unit of LG’s upcoming Android Wear smartwatch. Not a lot is shown. Hopefully that’s because it’s in beta and not the true depth of Android Wear. Google Now’s card-based UI is prominently featured.
Scoop.it!
Riding a wave of interest in technology, Stanford University has risen to the top of measures that Harvard once dominated.
Scoop.it!
The 303-to-121 vote sent an unambiguous signal that both parties are no longer comfortable with giving the N.S.A. unfettered power to collect bulk surveillance data.
Scoop.it!
Find breaking news, multimedia, reviews & opinion on Washington, business, sports, movies, travel, books, jobs, education, real estate, cars & more at nytimes.com.
Scoop.it!
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Scoop.it!
From
www
Visit Inc.com for the latest issue of Inc. Magazine and get advice, tools, and services that help your small business grow.
Scoop.it!
Google is apparently planning to offers subsidized, commercial-grade Wi-Fi hardware to small and medium-sized businesses, The Information reports, alongside software to help greatly improve the quality of the Wi-Fi experience at places like...
Scoop.it!
From
www
The Lesson Mallory Edens Taught the Twitterverse About Content Marketing
Scoop.it!
Learn how to think more strategically about your content marketing to drive better results.
Scoop.it!
2 Costly Mistakes Content Marketers Are Learning To Avoid
Scoop.it!
Although having a blog is a major part of content marketing, embracing a “Learning Center” will be the next big step for businesses looking to … (The best blogs alway were: "Why 'Learning Centers,' Not Blogs, are the Next Big Thing for Content Marketing...
Scoop.it!
Forbes
Scoop.it!
The World's Most Influential Social Media Marketing Masters (Infographic)
Scoop.it!
Let’s rip the Band-aid right off: For B2B content marketers, eBooks are overrated.
Scoop.it!
Back in 2012, when the online coding-education platform Codecademy announced a $10 million round of funding, the startup said it would invest the money in international growth.
Scoop.it!
How bad do you need an Android tablet? HP’s latest Android tablet isn’t packed with the latest components, but it’s cheap. The buyer gets, um, a screen, some bits and bytes, and a bezel as wide as the Mighty Mississisp’.
Scoop.it!
Since the dawn of smartphone time, Apple and Samsung have been battling for the throne.
Scoop.it!
Every day companies collect data about their customers and industries, simply as an artifact of the act conducting business.
Scoop.it!
A growing body of evidence suggests that the open office undermines the very things that it was designed to achieve.
Andrew Federici's insight:
It is very hard to concentrate in an open office, but you know everything that's going on with your team if you work in an open office environment. Like most things there are trade offs, but this data overwhelmingly suggests the negatives outweigh the positives. What are your experiences?
Scoop.it!
The outlook seems grim. Marketers are pouring more and more into something (content) they aren't confident in. When we look at why programs fail, it becomes clear that content marketing is a bigger challenge than some marketers are ready to take on.
Andrew Federici's insight:
Some helpful hints on content marketing best practices.
Scoop.it!
Over the next five years, 13 million wearable devices embedded with wireless connectivity will be integrated into wellness plans offered by businesses, according to ABI research’s new report. In 2013, principal analyst Jonathan Collins said less than 200,000 wearable devices have been integrated into wellness plans. The report factors in the social and economic drivers supporting the integration of wearable wireless device adoption, such as the point at which people start taking more responsibility in healthcare, Collins told MobiHealthNews. “While some device vendors are hoping that strong consumer awareness will drive corporate wellness adoption for their products, they also need to understand and focus on the most influential parts of the healthcare value chain,” Collins said. More: http://mobihealthnews.com/25852/13m-wearables-to-be-used-in-corporate-wellness-plans-by-2018/ Via nrip
Connected Digital Health & Life's curator insight,
September 28, 2013 1:56 PM
I am wearing mine, are you? 
Mike Rucker's curator insight,
September 3, 2014 8:35 PM
Hopefully a good proportion of the 1,300,000 devices will not be simple pedometers and/or accelerometers. Looking forward to see where this might all go.
Scoop.it!
The Australian Financial Review 7 Tips for Small Business Owners Looking to Jump Into Social Media Huffington Post Because of my background working on social media marketing campaigns for numerous large businesses, small and independent business...
Andrew Federici's insight:
This is the greatest post of the day
|
I absolutely love this post by Liz Ryan!
First off, I've never heard the concept of a personal brand explained so well:
People protest "Oh, I don't have a personal brand, and I don't want one" but that's like saying "I choose not to cast a shadow when I walk in the sun."
A few weeks ago, I had this exact conversation with my mom; she thought it was crazy that I referred to my online presence as my "brand," but I told her that we all have our own version of our personal brand, a concept that was difficult for her to understand. The way Liz Ryan puts it here though, explains the term personal brand as just another way of saying "reputation" or "self-description."
It's true, your personal brand is just a fancy way of quantifying the way people see and perceive you, based upon the way you present yourself physically, intellectually, emotionally, digitally, etc.
Here, Ryan also describes five common ways people refer to their "personal brand" that are simply inaccurate. One example of this is "tasks." The tasks that you perform on a daily basis are not your personal brand. Your skills (which help you accomplish your tasks), are a component of your personal brand, but don't just leave it at that! Another example - one that I personally can't stand - is "zombie language." Per Ryan, Zombie Language is often manifested in the form of buzzword-enhanced one-liners that professionals use to describe themselves (See: goal-focused social media strategist, or results-driven PR professional). If you use those or any of the other mentioned "strategies" to define your personal brand, have a look at this piece and get restructuring!
And by the way, a great way to build your personal brand is to create and curate content online!
Thanks, Liz, for the Scoop.it shoutout!