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Scoop.it!
How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S. Via janlgordon 
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Maria Persson's curator insight,
October 30, 2013 6:03 PM
This is definately something that anyone in the coming new century needs to learn how to do effectively. Do we want regurgitation or depth of learning from knowledge gained? I value, for example, how Scoop.it allows for the 'web interface' to be looked after, by them ,and the curation and learning happens with us!
Thanks for sharing this Robin Good! 
ManufacturingStories's curator insight,
October 31, 2013 12:54 PM
Robin's insights always bring content to the next level! 
Michelle Ockers's curator insight,
June 30, 2014 5:00 PM
Article lists a range of ways to use sense-making to add value to curated content.
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Gianfranco Marini's curator insight,
October 26, 2013 11:37 PM
Traduco liberamente la recensione di Robin Good dall'inglese.
Spiegare cosa sia la content curation - cura dei contenuti a qualcuno che non lo sa non è semplice dato che vi sono molte definizioni, articoli, concezioni e interpretazioni che la riguardano.
Per offire un aiuto a chi avesse necessità di spiegare la content curation sono qui presentati 5 gruppi di risorse:
1) Content Curation - Definizioni raccolta delle migliori definizioni di content curation http://bundlr.com/b/content-curation-definition
2) Content Curation -video 30 brevi clips video che introducono alla content curation http://huzzaz.com/collection/content-curation-what-is-it
3) Content Curation - infografiche oltre 110 infografiche che spiegano cosa sia la content curation http://www.pinterest.com/robingood/content-curation-visualized/
4) Content Curation - strumenti oltre 100 tra i migliori strumenti per la content curation http://contentcuration.zeef.com/
5) Mappa sugli strumenti per la content Curation - collezione di strumenti più di 600 strumenti per la content curation (organizzazione pubblicazione, categorizzazione, scoperta, ecc) http://bit.ly/ContentCurationToolsSupermap
Leah Lesley Christensen's curator insight,
December 2, 2013 1:37 PM
Never heard of it - must be worth sharing :) 
Maria Richards's curator insight,
March 29, 2014 4:50 PM
This link is invaluable to support an understanding of content curation.
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This mind map highlights 47 ways in which you can adapt or "repurpose" the content you create into different media and for different social media channels.
Beth Kanter's insight:
A content strategy is more efficient is you use the approach of repurposing your content. Rather than an editorial calendar, another way to go is to create a large content asset and then think through how to chunk and repurpose. You'll have enough content for a whole month! And, if you think of your content curation of building up to a large piece -- you can then break it up again by sharing the links in different ways. Useful visual from the mindmapping site.
Andy Birkitt's curator insight,
October 10, 2013 5:35 AM
Great way of visualising methods of repurposing content.
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From your overall strategy to fantastic content marketing to conquering social media to best measurement incentives, learn how to truly rock digital.
Beth Kanter's insight:
Quality Rules! The rule impacts my work in other, big, ways. For example, if I did not have time to write something incredible of value, I've not written anything. The deadline comes and goes, if I have nothing, you get nothing. It is also the reason my posting schedule over the last five years has gone from twice a week to once a week to once every two weeks to once every three weeks. (Amazingly, the blog traffic has gone from 2k a month to 150k a month!)
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Create more high-quality content with less time and effort. Seriously.
Beth Kanter's insight:
Definition: “A content pillar is a substantive and informative work on a specific topic or theme that can be broken into many derivative pieces of content to cover multiple channels. A content pillar can be an eBook, report, guide, long video, or any significant (meaning large and thorough) content asset.” Take a larger piece of content and chop it. More in the e-book here: http://kapost.com/landing/blueprint-of-a-modern-marketing-campaign
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GrantSpace, a service of the Foundation Center, offers information and resources that are specifically designed to meet the needs of grantseekers.
Beth Kanter's insight:
Excellent video with founder of Scoop.It talking about content curation
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Do you have trouble creating rich, valuable blog content? Here are 13 places to seek blog content ideas to avoid running on empty when you create content.
Beth Kanter's insight:
This article talks about the problem that all content creators have -- running out of ideas for what to write about it. This article includes some excellent tips for how to avoid that pitfall. But what resonated is that content curation can also help you find new ideas for new content -- but it can be a double edge sword if you're not truly doing content curation. If you are not tuning your sources - and discovering new ones, you'll fall into the echo chamber rut. Are you constantly retuning your discovery process for new sources? What's your radar look like?
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It’s human, it’s simple, it’s visual and it’s curated.When it comes to social marketing, organizations are more focused on curated content rather
Beth Kanter's insight:
Gartner analyst making predictions that the four top digital marketing investments are: - Commerce experience Hat Tip to: http://www.contentcurationmarketing.com/gartner-content-curation-trumps-big-data/
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Beth Kanter's insight:
Lists are the heart and soul of content and content curation. This tool allows you aggregate your lists on a topic on a page, although as Robin points out it lacks the feature of adding a one-sentence annotation. I might just try an experiment with this as part of an upcomig workshop resource page. One thing that often concerns me as my main work is as a trainer - and do a lot of it, is what happens when these platforms don't succeed and you loose your work?
Klaas Joosten's comment,
September 22, 2013 4:33 PM
Hi, indeed this is a risk, we will offer this download this is very good feedback. But there are not many curated directories with a real business model. Because we are going to use the links blocks on external websites (blogs) like widgets and fill them with affiliate links we give people the opportunity to make money. Most curation websites don't have any way of monetizing their traffic. Our business model is based on a dutch competitor how does 20 million of revenue only in the dutch (Netherlands) market. So if people use your subject page to make their purchasing decision you have helped them and earn some money to keep the platform alive.
Rick Boerebach's comment,
September 22, 2013 4:54 PM
Brian, white labeling is on our roadmap, but not yet implemented, what type of features would you like to see?
Gianfranco Marini's curator insight,
November 4, 2013 1:06 PM
Zeef è una applicazione web che genera categorie e sarebbe piaciuta molto ad Aristotele e a Kant.
Il suo utilizzo è semplicissimo, basta indicare il nome della nostra collezione di Link, dedicata a uno specifico tema, e quindi procedere a creare, all'interno di quel tema e argomento delle categorie, che sono rese graficamente come blocchi di liste di indirizzi. Aggiungere ai blocchi nuovi indirizzi è altrettanto semplice, basta copiare e incollare l'URL del sito o della risorsa che ci interessa.
I blocchi possono essere collocati nell'ordine che preferiamo semplicemente trascinandoli con il mouse nella posizione che più ci piace ed è sempre possibile aggiungere nuovi blocchi.
Le liste di Link possono essere condivise e incorporate in altri siti. L'utilizo di questo servizio web è gratuito previa registrazione.
Si tratta di unos trumento utilissimo per organizzare i propri indirizzi in relazione a un tema/argomento specifico in modo da disporre di un archivio specifico, disponibile online, cui poter sempre fare riferimento.
Le applicazioni didattiche sono numerose: 1. creare archivi ordinati di risorse web su arogmenti disciplinari o transdisciplinari 2. far realizzare tali archivi dagli studenti in modo da abituarli alla ricerca delle fonti sul web 3. realizzare raccolte di risorse per l'apprendimento di una disciplina o di argomenti di una disciplina da utilizzare in ambito blended learning o flipped learning 4. Si possono creare raccolte, stile top ten, di risorse rilevanti su un dato argomento per arricchire il processo di insegnamento/apprendimento
LINK UTILI INDIRIZZO: http://zeef.org FAQ. http://zeef.org/faq/ ESEMPIO: la pagina Zeef realizzata da Robin Good relativamente alle risorse per la content curation https://contentcuration.zeef.com/robin.good
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Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!
Beth Kanter's insight:
Colleague Jonathon Colman has worked as a content strategist and on SEO in both nonprofit and for-profit sectors. This post he pulls together great resources to go deeper in formulating a content strategy - including experts, books, and good posts.
Lee Wise's curator insight,
September 15, 2013 5:56 PM
Honestly, I can't remember if I share this or not... but I think not! Either way, some will enjoy! |
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Scooped by
Beth Kanter
October 16, 2013 7:32 PM
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Free Social Media Strategy Course Part 3: Social Media Editorial Calendar In part 3 of our free Social Media Strategy Course I will show you how to set up and use one of the most useful Social Media tools for Marketers that will help you stay on...
Excellent curated collection of editorial calendar templates and articles
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Rescooped by
Beth Kanter
from Content Curation World
October 10, 2013 2:15 PM
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co creating, such a nice way to work together
Perché il futuro del Crowdsourcing va in direzione della cura, sintesi e cose varie.
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Rescooped by
Beth Kanter
from Social Media Content Curation
October 2, 2013 11:09 PM
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Scoop.it!
Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.
Full original article:
http://www.theprcoach.com/12-experts-share-top-curation-tips/
This is an excellent curated list of tips and techniques and pointers to other curators.
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Rescooped by
Beth Kanter
from Content Curation World
September 28, 2013 12:56 PM
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Scoop.it!
A good introductory primer to content curation as part of your content strategy.
We can use these steps for our to become experts !
Sencilla y útil exposición del proceso de curación de contenidos (excelente síntesis la de la imagen), incluyendo recursos y herramientas que lo facilitan en cuanto al coste temporal requerido en toda curación de contenidos.
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Beth Kanter
September 27, 2013 7:07 PM
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Scoop.it!
What are the main goals for your content marketing? Reach, engage and convert new customers or stop calling what you're doing content marketing!
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Scooped by
Beth Kanter
September 27, 2013 12:27 PM
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This article is from my colleague, Marshall Kirkpatrick, who used to write for Read/Write Web for many years and started a company called Little Bird that helps you track influencers.
He was on a video podcast hosted by Michael Krigsman for a roundtable on Influence with CEOs from Kred and Onalytica. Marshall points out in his post a question, "How do I create Influence online?' at about minute 21 mark.
In a great example of following your own advice, he write up a blog post with the answer to the question, providing value for the audience, saving them time, lifting up something important. And, it wasn't a sales pitch he was lifting up, just his stellar advice for how to become influential.
1. Be first place people learn about something important
2. Explain something really well
3. Bring together multilple perspectives
4. Offier unique insight
5. Be funny
These are ways that curators gain influence too.
Great ideas on how to mix others' content with your insight
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Rescooped by
Beth Kanter
from Lean content marketing
September 26, 2013 8:55 PM
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Scoop.it!
The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources ple
How to Build a Content Marketing System so you can curate and syndicate (share) your creative content to your social connections.
Great facts to help solidify the position that content marketing is now and will be tomorrow, CRITICAL to the success of a businesses marketing campaign.
Wow. 90% of what the brain receives is visual. Should be a leg up for scoopit.com!
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Scooped by
Beth Kanter
September 26, 2013 12:03 AM
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Scoop.it!
Good framework
Many nonprofits never take this useful step of thinking about personas
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Beth Kanter
September 19, 2013 5:31 PM
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Good solid list of content curation resources and articles for nonprofits and educators
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Scooped by
Beth Kanter
August 27, 2013 7:54 PM
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Scoop.it!
Some terrific tips and techniques for coming up with ideas for your content strategy.
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Scooped by
Beth Kanter
June 25, 2013 11:02 PM
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By far, the most popular post we have ever published at the Content Marketing Institute is "10 Must-Have Templates for Content Marketers." To that end, we wanted to provide a refresher on the most ...
Templates are:
By far, the most popular post we have ever published at the Content Marketing Institute
This article is by Feldman Creative on a topic that is near and dear to my heart - the headline.
As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.
There are great tips in here
Here are a few that caught my attention:
E is for empathy.
Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.
"You’re Going to Love These Free Analytics Apps"
S is for success
The oldest and most proven approach to headline nirvana is delivering a little bundle of success. Of course, you need insights into how your readers define success. When you have them, speak to them.
"Nine Headline Tricks Sure to Boost Your Leads"
A is for ask
The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.
"How Do You Write More Magnetic Headlines?"
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://bit.ly/Jc464j]
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