"A record number of luxury players have taken to WeChat to offer limited edition sales for this year's Chinese Valentine's Day ..."
Consumer and technological trends in China
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Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by
Leona Ungerer
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"China Internet Report offers insights into country’s internet landscape, including its unicorns, top internet companies, and most active investors ..." 
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"A rise in Chinese nationalism in certain consumer segments means Australian brands have to work hard to prove their points of difference ..."
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"Alibaba is continuing to dominate the battle for online shoppers in China despite facing “credible” competition, a report has found. The retail giant will capture almost 60% of all retail e-commerce sales in 2018, with JD.com a distant second with 16% ..."
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"Say goodbye to Facebook, Twitter, and Instagram and welcome your new favorite apps. Here is everything you will need to navigate your China life. 1. Communication: WeChat (微信) The app to rule them all, WeChat is the very definition of indispensable in China ..."
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"Known as ‘little fresh meat’ for their soft, feminine features and cute personalities, Chinese teenagers who make their name on TV talent shows are hot properties because of their enormous fan bases ..."
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"According to a new report released by Chinese media outlet Fortune, WeChat may not be the most effective way to reach the country's upper-middle class ..."
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"Mercedes-Benz will receive branding on RNG’s social media and video content, jerseys, and at the team’s new Beijing home stadium ..."
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"Yizhibo may not have the ability for tourism stakeholders to directly generate sales, but that doesn't mean the live-streaming app isn't an important branding tool for the China market. In fact, no other platform offers the level of interactivity and "experiential" communication that Yizhibo does. ..."
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"Here are five “golden principles” that luxury brands need to know in order to design a successful mini-program on WeChat ..."
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"A new incubator launched in January by Alibaba Group’s Taobao Global platform is providing resources to introduce independent, international brands to millennial Chinese customers, who are showing a rising interest in niche, previously undiscovered foreign products ..."
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"This year, we have witnessed a surge in the number of luxury brands leveraging gamification to engage with Chinese consumers. From Hermès to Dior, a bevy of major luxury players have jumped on board ..."
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"China's spirits market may be dominated by baijiu, but there is a "significant opportunity" for international brands to steal share as the country’s middle class population grows ..."
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"Burberry revealed a new logo last week. But Chinese luxury consumers fret the design makes Burberry goods too easy to counterfeit ..."
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"Unlike their Western counterparts, many internet stars in China feel that being conventionally beautiful is a prerequisite for success ..."
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"Launch of new WePage function for brands (dubbed 'WeChatpedia') takes the mega-app one step closer to a technology takeover in China ..."
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"For young Chinese men, the idea that luxury cosmetics are exclusively for women is an outdated notion ..."
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"Everything is automated and powered by AI — or soon will be ..."
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"L’Oréal China and Alibaba Group signed an agreement committing to using environmentally packaging in order to reduce waste in China. The agreement, which will be rolled out over the next five months, includes a pledge from L’Oréal to switch to FSC-certified sustainable paper ..."
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"As China's LGBTQ+ movement gains momentum, luxury brands in support of the community could benefit from one of the world's most affluent, emerging markets ..."
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"China hasn't had nearly the same backlash over data privacy seen in the US and Europe in the last year. And it all comes down to cultural attitudes over privacy in general, according to a top Chinese business professor ..."
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"Chinese buyers have stepped up their purchases of New York City real estate in the last few years. What's notable about these buyers is they often build their own skyscrapers rather than just purchase historic buildings. For buyers from China, history doesn't play as large a role as the property's potential does ..."
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"With Spring in full bloom, flowers are ubiquitous in China’s concrete jungles, from the boutique florists lining luxury malls, to the fashion brand campaigns across WeChat Moments ..."
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"Up to a million people are employed around the world as professional shoppers for clients in China ..."
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