Consumer and technological trends in China
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Consumer and technological trends in China
Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by Leona Ungerer
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December 11, 2022 6:22 AM
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China’s consumer watchdog demands more age-friendly apps

China’s consumer watchdog demands more age-friendly apps | Consumer and technological trends in China | Scoop.it

"Nearly two-fifths of the 104 apps in a survey didn’t include specific features for older users ..."

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November 28, 2022 11:32 PM
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Meet China's digital designers going global

Meet China's digital designers going global | Consumer and technological trends in China | Scoop.it

"The evolution of Web3 has seen a new vocation emerge: the digital designer. Read on to learn about the Chinese talents shaping this dynamic sector worldwide ..."

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November 23, 2022 9:55 AM
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LV Campaign taps Messi and Ronaldo as Qatar World Cup kicks off. Should more luxury brands get in the game?

LV Campaign taps Messi and Ronaldo as Qatar World Cup kicks off. Should more luxury brands get in the game? | Consumer and technological trends in China | Scoop.it

"The FIFA World Cup has just kicked off in Qatar, and China’s obsession for the sport represents a goal that luxury brands can’t afford to ignore ..."

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November 2, 2022 5:59 AM
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China bans celebrity endorsement under ‘traditional virtue’ missive

China bans celebrity endorsement under ‘traditional virtue’ missive | Consumer and technological trends in China | Scoop.it

"China announced on November 1 it plans to ban local celebrity endorsements relating to several industries, as President Xi Jinping continues his campaign to redefine his country both corporately and socially, especially among the youth ..."

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October 15, 2022 2:16 AM
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Posh ice cream, craft beer in vogue as Chinese downsize their love of luxury - Thai Newsroom

Posh ice cream, craft beer in vogue as Chinese downsize their love of luxury - Thai Newsroom | Consumer and technological trends in China | Scoop.it

"Chinese consumers are typically known for lavish spending on high-end handbags, clothes and accessories that sustain Western luxury brands ..."

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September 25, 2022 4:46 AM
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How Gen Z is reshaping China’s half-a-trillion wedding market

How Gen Z is reshaping China’s half-a-trillion wedding market | Consumer and technological trends in China | Scoop.it

"Driven by Gen Z couples, China’s wedding sector will triple in size this year. But how do the demands of this generation differ from those before it? ..."

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August 21, 2022 5:11 AM
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Your Hungry Ghost Festival survival guide: don’t ‘borrow’ an umbrella, use a bus shelter at night or tap someone’s shoulder

Your Hungry Ghost Festival survival guide: don’t ‘borrow’ an umbrella, use a bus shelter at night or tap someone’s shoulder | Consumer and technological trends in China | Scoop.it

"Your Hungry Ghost Festival survival guide: picking up an unclaimed umbrella, standing under a bus shelter at night and tapping someone on the shoulder are among the many things to avoid from now till August 26 ..."

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August 2, 2022 2:31 AM
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Meet China’s avatar shapers

Meet China’s avatar shapers | Consumer and technological trends in China | Scoop.it

"Gen Z wants individualization and personality. And so a new profession has emerged — with users designing faces for other’s virtual avatars ..."

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July 3, 2022 2:27 AM
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Wardrobing in China poses a real risk to luxury

Wardrobing in China poses a real risk to luxury | Consumer and technological trends in China | Scoop.it

"Wardrobing, also known as fraudulent returns or deshopping, is gaining momentum in China. What can brands and retailers do about it? ..."

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June 12, 2022 7:12 AM
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Nike ends running app in China indicating uphill struggle

Nike ends running app in China indicating uphill struggle | Consumer and technological trends in China | Scoop.it

"Nike’s popular running app has announced the suspension of its services in China. Is the sportswear giant losing even more footing in the local market? ..."

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June 9, 2022 11:18 AM
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Does China want clean beauty? Ren is banking on it

Does China want clean beauty? Ren is banking on it | Consumer and technological trends in China | Scoop.it

"British skincare brand Ren has appointed Mandopop idol Evan Lin as its new ambassador. Will this give the cruelty-free label a boost in China? ..."

ClubBookerslondon's comment, June 24, 2022 6:15 AM
nice
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May 23, 2022 8:15 AM
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‘Into the Chinaverse’: Looking ahead at China’s metaversal roadmap

‘Into the Chinaverse’: Looking ahead at China’s metaversal roadmap | Consumer and technological trends in China | Scoop.it

"A recent study from innovation agency Fabernovel looks into how brands can navigate evolving attitudes within the Chinaverse. Here, the key takeaways ..."

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May 10, 2022 7:52 AM
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China wants its youngsters to stop paying streamers • The Register

China wants its youngsters to stop paying streamers • The Register | Consumer and technological trends in China | Scoop.it

"Internet regulator puts a few practices in place – including viewing curfews and bans on tips..."

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December 7, 2022 9:17 AM
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How Crocs China encouraged fans to ‘be their own king’ with an innovative gaming campaign

How Crocs China encouraged fans to ‘be their own king’ with an innovative gaming campaign | Consumer and technological trends in China | Scoop.it

"Crocs China won Best Omnichannel Campaign at The Drum Awards for Digital Advertising APAC 2022 for its ‘Be Your Own King’ campaign. Here, we take a closer look at how the idea was brought to life ..."

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November 26, 2022 12:50 AM
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Over 1000 songs released in China have AI voices. Some have over 100 million streams

Over 1000 songs released in China have AI voices. Some have over 100 million streams | Consumer and technological trends in China | Scoop.it

"After competing with painters and illustrators, AI has started replacing singers in China ..."

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November 20, 2022 7:03 AM
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Alibaba and JD.com keep Double 11 revenues secret. The Chinese consumer is clearly changing.

Alibaba and JD.com keep Double 11 revenues secret. The Chinese consumer is clearly changing. | Consumer and technological trends in China | Scoop.it

"Keeping quiet on the final results of Double 11, China’s biggest e-commerce giants face stiff competition and changing consumer sentiment ..."

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October 20, 2022 6:06 AM
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What’s behind Chinese women’s ‘beauty duty’ backlash?

What’s behind Chinese women’s ‘beauty duty’ backlash? | Consumer and technological trends in China | Scoop.it

"Beauty Duty, a word describing the expectation to dress up in public, is trending on Chinese social media as women highlight societal pressures ..."

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October 8, 2022 1:54 AM
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In the name of stooping, picking up trash is suddenly cool among young Chinese –

In the name of stooping, picking up trash is suddenly cool among young Chinese – | Consumer and technological trends in China | Scoop.it

"In the name of stooping, picking up trash is suddenly cool among young Chinese..."

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September 20, 2022 4:37 AM
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Frugal is the new cool for young Chinese as economy falters

Frugal is the new cool for young Chinese as economy falters | Consumer and technological trends in China | Scoop.it

"Frugal is the new cool for young Chinese as economy falters..."

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August 12, 2022 2:38 AM
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Why China’s booming pet economy is a lucrative trend for digital marketers

Why China’s booming pet economy is a lucrative trend for digital marketers | Consumer and technological trends in China | Scoop.it

"The pet care sector is an often-overlooked industry to advertise in but Emerging Communications' marketing executive Michaela Zhu argues that it's full of opportunities ..."

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July 3, 2022 4:24 AM
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Balabala introduces virtual child ambassador Gu Yu

Balabala introduces virtual child ambassador Gu Yu | Consumer and technological trends in China | Scoop.it

"Leading Chinese childrenswear brand Balabala introduces virtual child ambassador Gu Yu. Will this shape the future of consumer-brand interactions? ..."

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June 22, 2022 11:48 AM
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KOLs are dead. Long live the virtual influencer

KOLs are dead. Long live the virtual influencer | Consumer and technological trends in China | Scoop.it

"With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards ..."

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June 11, 2022 10:57 AM
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How Austin Li Jiaqi and China’s biggest influencers were purged

How Austin Li Jiaqi and China’s biggest influencers were purged | Consumer and technological trends in China | Scoop.it

"Three top livestreaming personalities on the platform Taobao commanded legions of fans who bought billions of dollars’ worth of goods—until they suddenly went dark ..."

ClubBookerslondon's comment, June 24, 2022 6:15 AM
good
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June 7, 2022 1:16 AM
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China’s Gen Z are coming of age: Here’s what marketers need to know | McKinsey

China’s Gen Z are coming of age: Here’s what marketers need to know | McKinsey | Consumer and technological trends in China | Scoop.it

"Gen Z represent the next engine of domestic consumption growth ..."

ClubBookerslondon's comment, June 24, 2022 6:16 AM
good
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May 17, 2022 12:00 PM
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Luxury’s carrier bags get a second life on China’s resale platforms

Luxury’s carrier bags get a second life on China’s resale platforms | Consumer and technological trends in China | Scoop.it

"Luxury shopping bags became a crucial symbol during lockdown. Now, they’re surfacing in the resale market. What’s behind China’s love of paper carriers? ..."

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