"Where once we expressed our identity through fashion preferences and prop, today we can cultivate an online identity with a carefully constructed homepage..."
consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"...In the last few years, fashion retailers have become increasingly aware of scent’s power to convert customers, too. Indeed, a growing number of businesses from Bloomingdale’s to Corto Moltedo now realise that their customer’s nose can be an important pathway for building brand identity and encouraging them to spend more time (and more money) in stores..." 
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"Brands adapting to the new advertising landscape recognise the power of the share button to support their campaigns..."
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"Social media is also a great way to build up a business, but it can tear it down again just as quickly. Let’s go through some examples…"
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"What does a bookstore smell like? If you frequent used or antiquarian book sellers, you probably think of musty paper, perhaps with an occasional mildew note..."
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"Social media impact along the consumer decision making process..."
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