consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Scooped by Leona Ungerer
August 17, 2014 3:53 AM
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Twenty-five beer logos

Twenty-five beer logos | consumer psychology | Scoop.it

"Another logo showcase, but this time on beers! Here are 25 hand picked beer logos that we think look awesome.
Make sure to check out these related articles ..."

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Scooped by Leona Ungerer
May 28, 2014 7:41 AM
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The Air Jordan's lack of branding

The Air Jordan's lack of branding | consumer psychology | Scoop.it

"The industry has certainly shifted to incorporate huge logos on today's statement level shoes. That's not how the Air Jordan made its mark ..."

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Scooped by Leona Ungerer
November 19, 2013 1:12 AM
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The Subtleties Behind the Company Logos of Coca-Cola, Apple, Nike, and Amazon

The Subtleties Behind the Company Logos of Coca-Cola, Apple, Nike, and Amazon | consumer psychology | Scoop.it

"Company logos for Amazon, Coca-Cola, Nike, and Apple garner immediate recognition. But these logos do more than that. Here's what that label actually says..."

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Belkacem Nabout's curator insight, November 21, 2013 1:51 PM
Produits Universaliss Bank....Produits Universaliss Laboratory
http://www.universaliss.net/leader/trader/mpfr/belkacem1173  ;
Scooped by Leona Ungerer
August 9, 2014 2:44 AM
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Five tech companies using animal logos

Five tech companies using animal logos | consumer psychology | Scoop.it

"There are thousands of technology companies all over the world, and several of them have very creative and catchy logos that make them more recognizable to consumers ..."

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Rescooped by Leona Ungerer from Consumer behavior
April 7, 2014 11:16 AM
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How big brand logos lure consumers [INFOGRAPHIC] - PSFK

How big brand logos lure consumers [INFOGRAPHIC] - PSFK | consumer psychology | Scoop.it

"This infographic shows how a simple design can influence and inspire global familiarity ..."


Via Francisco Teixeira
Victor Juarez's curator insight, April 8, 2014 5:35 PM

Logos y colores, mágica combinación!

Harriet Smythe's curator insight, May 15, 2014 1:03 AM

Colours are incredibly important when choosing a logo, this is shown in this info graphic. And the colours chosen will be used throughout the brand and all the marketing that goes with it.

Scooped by Leona Ungerer
September 15, 2013 1:49 AM
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10 brands that freshened up their logos in 2013

10 brands that freshened up their logos in 2013 | consumer psychology | Scoop.it

"Many brands seem to be adopting a more minimalist approach..."

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