consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Scooped by Leona Ungerer
May 14, 2017 11:24 AM
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KFC wrote a romance novel for Mother's Day, and it's uncomfortably good

KFC wrote a romance novel for Mother's Day, and it's uncomfortably good | consumer psychology | Scoop.it

"Wieden + Kennedy creates the first Harland-quin tale, a 96-page story about passion, mysterious pasts and surprisingly little chicken ...."

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December 29, 2016 12:36 AM
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KFC Japan reveals New Year's box for 2017, seeks total domination over festive period

KFC Japan reveals New Year's box for 2017, seeks total domination over festive period | consumer psychology | Scoop.it

"After making "Kentucky Fried Christmas" a thing, KFC continues to bring out New Year's boxes to compete with traditional osechi cuisine ..."

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May 21, 2015 10:39 AM
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KFC puts the colonel back in the chicken - USA TODAY

KFC puts the colonel back in the chicken - USA TODAY | consumer psychology | Scoop.it

"Col. Sanders' comeback seems to be part of a bid to revive the lagging brand ..."

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April 9, 2017 10:40 AM
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KFC to stop using chickens raised with human antibiotics

KFC to stop using chickens raised with human antibiotics | consumer psychology | Scoop.it

"KFC said it plans to stop serving chicken raised with antibiotics meant for humans ..."

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June 2, 2015 1:32 AM
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KFC sues three Chinese companies for allegedly starting rumors it uses eight-legged chickens

KFC sues three Chinese companies for allegedly starting rumors it uses eight-legged chickens | consumer psychology | Scoop.it

"Kentucky Fried Chicken wants customers to know that it hasn’t created mutant chickens with eight legs and six wings to fill its big ol’ buckets ..."

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