Infographics are a great way to not only quickly explain a complicated idea or huge amount of information, but also grab your readers’ attention and engage them in a topic that might be dry or overly complex.
Easier said than done. An effective infographic must be created with a purpose in mind. You don’t want to end up with just a pretty picture – it really needs to help explain the information you are presenting. An infographic that is both engaging and useful combines visual interest, theme, detail, meaning and action—all in a single glance.
Use the following three tips to ensure that your infographics pop. . .