Kantar has released its second China Social Media Impact Report as a supersized infographic. Travel is only mentioned once as part of a look at more than two million tweets from 10,000 Weibo users over the course of a year. The study found that 12% of the tweets sent out by Weibo users were about travel and that the buzz sentiment around these tweets were 41% positive and  27% negative. However the number of people who feel positive about social media has dropped to 64.7%, a 12.1% drop from last year, suggesting concerns over the time spent and quality of content on social media. Read the press release for more detail.

Via Tourism Australia