Jason Falls identifies the true qualifier of a brand building a community — It’s found in its behavior toward its customers, not anything having to do with the brand itself.
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Tim McDonald's comment,
February 2, 2013 8:54 AM
They planned it so well by bringing everyone in at once. Doh!
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Deanna Dahlsad's curator insight,
March 1, 2013 8:00 AM
What I find most interesting about this is the fact that the issued noted are exactly the same for real world businesses, including retail; however, the data is easier to obtain in the digital world, as opposed to ethographic research. |
Great post by Jason Falls on what makes people feel like a member of a community.
Yes, it is necessary to have a good product or service as a basis, but this is not what forms the community around it. Anyone can have hundreds of thousands of people using a product - creating a community takes certain human behaviors and a concentrated effort of making those users feel a part of something.