This article is a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business.
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Churn
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Scoop.it!
Customers delete their account for many reasons. How can you engage a customer before they delete their data?
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A presentation about 9 mistakes that SaaS founders should avoid, with some practical advice on how (and why) to avoid them.
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Churn is the bogeyman of B2B SaaS founders, they have nightmares about it. Yet, there is a surprisingly small amount of SMEs/SMBs benchmarks.
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If recurring revenue is a rainbow leading to a pot of gold, then churn is the dirty leprechaun trying to keep it all from you. I’ve written before about how to reduce churn in SaaS, so I won’t rehash that here. But what I want to talk about is how we, in the past few months, reduced churn by nearly 70%.
Scoop.it!
This article is a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business.
Scoop.it!
NPS is not only a system to learn more about your customers, but an invitation to automate upgrade incentives and churn reduction processes. We achieved a 3,5x…
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At Buffer we recently spent the past 6 weeks focusing on one key metric – reducing churn rate. Comparing to the initial setting up of the growth effort with lots of experimentation and exploratory data analysis, it was a conscious shift to align the team’s focus on one key metric.
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