If recurring revenue is a rainbow leading to a pot of gold, then churn is the dirty leprechaun trying to keep it all from you. I’ve written before about how to reduce churn in SaaS, so I won’t rehash that here. But what I want to talk about is how we, in the past few months, reduced churn by nearly 70%.
NPS is not only a system to learn more about your customers, but an invitation to automate upgrade incentives and churn reduction processes. We achieved a 3,5x…
At Buffer we recently spent the past 6 weeks focusing on one key metric – reducing churn rate. Comparing to the initial setting up of the growth effort with lots of experimentation and exploratory data analysis, it was a conscious shift to align the team’s focus on one key metric. Here are 6 ideas for those of you who run subscription-based businesses.
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