Chief Marketing Officer Roles

It's a fact:  Marketing organizations are changing and must to meet the needs of the future.  CMO's of the future will have functional expertise from virtually every discipline required to generate growth and the ideas to attract consumers who will fuel it.  Great ideas -- emotionally resonant ideas -- will always be the cornerstone to communication, and a blended family of product, data insights, market research, marketing and advertising working together will make profits possible.

The CMO role enables you to drive business performance and growth.  There is nothing in business more exhilarating, in my opinion.

Much is being written of what makes a successful CMO.  What is striking is that the "it" is exactly what is needed to grow any organization:  the ability to generate and grow revenue by adapting to the consumer behavior changes through a team of consumer-focused experience creators.  Never confusing activity with accomplishment is vital for success.  

One-third of the 195.3 million Internet users are over the age of 50.  Two-thirds of this 50+ crowd actually make purchases online.  With online shopping generating more than $2 Billion in sales, this is a group to give some respect.

If companies have a clear language for organic growth, they will be less likely to overestimate growth potential, which wastes time and effort, and more likely to develop more targeted initiatives, fewer overlapping initiatives, and far more coherent and higher-performing pipelines of opportunities.