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Facebook, Twitter are blocking dangerous antivaccine posts. It’s about time l

Facebook, Twitter are blocking dangerous antivaccine posts. It’s about time l | cheif | Scoop.it

In recent weeks, Pinterest, YouTube, Facebook, and Amazon have done something previously thought unimaginable: They’ve censored potentially dangerous health information, at last addressing a problem that started in the late 1990s.

In 1998, Andrew Wakefield, a British gastroenterologist, published a paper claiming that the combination measles-mumps-rubella (MMR) vaccine caused autism. The following year, in 1999, the U.S. Public Health Service, exercising an abundance of caution, asked pharmaceutical companies to eliminate the mercury-containing preservative, thimerosal, from most vaccines.

Many watching this one-two punch against vaccines worried about what would happen next. Such groups as Every Child by Two (now Vaccinate Your Family), the Centers for Disease Control and Prevention, the American Academy of Pediatrics, the Immunization Action Coalition, the Autism Science Foundation, Parents of Kids with Infectious Diseases, the National Meningitis Association, and Meningitis Angels, among others, created websites and distributed educational materials about the importance of vaccines. Researchers performed dozens of studies showing that MMR didn’t increase the risk of autism and that the trace quantities of mercury in vaccines weren’t harmful. Indeed, Andrew Wakefield’s paper was later retracted when he was found to have misrepresented clinical information.

Nonetheless, as feared, the controversies surrounding MMR and thimerosal created a foothold for anti-vaccine groups.

 

During the following 15 years, organizations like the National Vaccine Information Center (formerly Dissatisfied Parents Together), Generation Rescue, Moms Against Mercury, and Safe Minds became the one-stop shop for mainstream media outlets interested in airing parents’ concerns about vaccines.

The results were predictable.

Influenced by thousands of television shows, radio programs, and newspaper articles, a critical number of parents stopped vaccinating their children. As a consequence, measles infections, which were eliminated from the United States by 2000, came roaring back. An outbreak starting in Disneyland in 2014 spread from California to 24 other states. Now hundreds of children whose parents have chosen not to vaccinate them are infected with measles every year. Many are hospitalized. When hundreds become thousands, children again will start dying from measles.

But the tide is turning. Mainstream media, in the face of overwhelming scientific evidence supporting the safety of vaccines, realizes that there aren’t two sides to this story. Also, nothing educates like outbreaks.

Although marginalized, activists haven’t given up, turning their attention from mainstream media to social media, where their misinformation continues to cause harm. It is here that the anti-vaccine groups have thrived. Anti-vaccine blogs, websites, books, live streamings, podcasts, chat rooms, and Facebook pages dominate the landscape.

Recently, and surprisingly, social media outlets have started to push back. Pinterest now bars searches for vaccine content. YouTube no longer allows anti-vaccine groups to monetize their videos with ads. Facebook fact-checks health articles to determine which will appear less prominently in news feeds. And Amazon has started removing anti-vaccine documentaries from its video streaming service.

In response, anti-vaccine groups have cried foul, arguing that these actions represent an abridgment of their First Amendment right to free speech. The law, however, has historically set limits on that right. In 1919, Supreme Court Justice Oliver Wendell Holmes Jr., in Schenck v. United States, reasoned that free speech did not extend to “falsely shouting fire in a crowded movie theater causing a panic.” Holmes argued that to do so might cause people to be hurt or killed while running for the exits. The same is true here. By unnecessarily scaring parents, hundreds of children are getting trampled every year.

 

To their credit, several prominent social media sites are no longer waiting for children to die from preventable infections before silencing those doing the shouting.

Paul A. Offit, M.D., is director of the Vaccine Education Center at Children’s Hospital of Philadelphia and a professor of pediatrics at the Perelman School of Medicine at the University of Pennsylvania. He also is a member of the Inquirer’s Health Advisory Panel.

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Digital Marketing Certifications, Courses, and Training | Chief Internet Marketer

Digital Marketing Certifications, Courses, and Training | Chief Internet Marketer | cheif | Scoop.it

Those professionals who wish to get digital marketing certification then chief internet marketer certification will help you to increase your skills that include SEO setup, SEO content, paid search, video advertising and much more. For more info visit: https://chiefinternetmarketer.com/

 
 
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Digital Marketing Strategies for Health Professionals

Digital Marketing Strategies for Health Professionals | cheif | Scoop.it

In this ever-changing landscape of the healthcare industry, patients are using the internet more than ever before to do research on health services, health professionals, and even health conditions. Health professionals want their patients to have access to credible, reliable, and important information, as it relates to their health. However, with this communication channel being open worldwide, local health professionals and hospitals struggle in the competitive atmosphere. Let’s discuss what is most important in the healthcare industry as it relates to digital marketing.

Website

Having a responsive website is at the center-point of all digital marketing initiatives.  The website should be informative, engaging, and resource-rich.  With the population relying heavily on their mobile devices, it is also critical that the website is responsive and mobile-friendly.  From links to articles, biographical information on staff, to online forms, maps to locations, this is just the start for a strong website in the healthcare industry.  Many health professionals, however, are also considered with patient security and HIPPA regulations.  Having a password protected area for patient information should be a consideration, as well as a patient-portal login.

The website can also be used for a communication channel to let patients know about important updates on their health and their community.  Feeding information from social media channels, blogs, and news outlets onto the website creates patient loyalty.  The website should feature videos, images, slideshows and provide a credible location for information. The site should also inspire patients to subscribe to an email newsletter, further engaging and communicating with them about their health and well-being.

A patient’s time is as valuable to them as the health professionals time. Being able to offer relevant information for patients on a website, social media channels,and accessible through mobile devices is important, so patients feel that their needs can be regardless of the time they are in their health professional’s care.

“Live video speaks louder than text. Internet technology now supports online video delivery, with far more available options than YouTube. What’s more, video has a stronger audience appeal (about four to one) than text. Contemporary healthcare marketing can share stories by way of video content and live streaming video on websites, blogs and by way of social media platforms. The advantages include timeliness, immediacy and educational impact.” (http://www.healthcaresuccess.com/blog/advertising/healthcare-marketing-trends-in-2017.html)

Content becomes necessary to develop, curate, or even aggregate.  Having a content marketing strategy is important for your all of your digital and communication channels: website, emails, social media sites, and blogs.  With all of this content, it will also improve your search rankings, which we will discuss next.

Search

According to a Think with Google study, 84% of patients use both online and offline sources for hospital research. Likewise, search drives nearly 3x as many visitors to hospital sites compared to non-search visitors, and 44% of patients who research hospitals on a mobile device scheduled an appointment. “It is impossible to build a successful SEO strategy without the right content. To succeed in today’s developing healthcare industry, companies need to constantly produce new content that not only gets them found but also enables them to capture leads.” (https://blog.hubspot.com/insiders/digital-marketing-in-healthcare)

Think with Google’s ‘The Digital Journey to Wellness: Hospital Selection’Search engines are used by 77% of the patients before booking appointments.Search drives nearly 3 times as many visitors to hospital sites as compared to the number of visitors from other affiliate/referral sites.44% of patients schedule an appointment who research hospitals on a mobile device.The decision process is empowered by digital content.

Before booking an appointment –

77% of patients use search.26% used reviews generated by consumers.50% used health information sites.54% of the patients used health insurance company sites.83% used hospital sites.

(http://www.digitalvidya.com/blog/digital-marketing-healthcare-industry/)

Search Engine Marketing

Patients are searching online, so there must be a strategy in place.  And while website page titles, descriptions, and keyword-rich content is important, it’s still a highly competitive space.  With small practices competing with hospitals with healthy budgets, paid search marketing is a valuable way to increase search and social presence.  With a high return on investment, Google AdWords and Facebook Ad programs, deliver the right message to the right audience at the right time, making them highly effective.  Managing a program like this can be done within the office, but it is advised to work with a professional firm that understands how to increase the program’s performance, while maximizing the budget.

Online Reputation Management

Lastly, with patient’s ability to openly comment online, an online reputation management strategy should be considered as well.  Where is the practice or hospital mentioned?  What information do listing services provide?  Is it correct?  And what are people saying about products, services, the staff, the location, the facility online?  Online reviews are of supreme importance when it comes to selecting a health professional and office to visit.  Patients want to feel comfortable in their selection.  

In Conclusion

So whether it’s a hospital, small family practice, dental office, or an allied health professional, such as a chiropractor, massage therapist, or acupuncturist, digital marketing must be at the forefront of the patient/client acquisition conversation.  Once there is a solid foundation for content, it is imperative to be found and maintain a good perception in the community. For those health professional offices that are evaluating their current strategy and looking for ways to maximize their online presence without an enormous cost, we welcome you to a free consultation on what services you may be missing and how we can find solutions for those needs.  Contact us today to set-up a free digital marketing consultation with one of our specialists.


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Digital marketing certification

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Those professionals who wish to get digital marketing certification then chief internet marketer certification will help you to increase your skills that include SEO setup, SEO content, paid search, video advertising and much more. for more info visit:  https://chiefinternetmarketer.com/
 
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Digital Marketing Certifications, Courses, and Training | Chief Internet Marketer

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Facebook, Twitter are blocking dangerous antivaccine posts. It’s about time l

Facebook, Twitter are blocking dangerous antivaccine posts. It’s about time l | cheif | Scoop.it

In recent weeks, Pinterest, YouTube, Facebook, and Amazon have done something previously thought unimaginable: They’ve censored potentially dangerous health information, at last addressing a problem that started in the late 1990s.

In 1998, Andrew Wakefield, a British gastroenterologist, published a paper claiming that the combination measles-mumps-rubella (MMR) vaccine caused autism. The following year, in 1999, the U.S. Public Health Service, exercising an abundance of caution, asked pharmaceutical companies to eliminate the mercury-containing preservative, thimerosal, from most vaccines.

Many watching this one-two punch against vaccines worried about what would happen next. Such groups as Every Child by Two (now Vaccinate Your Family), the Centers for Disease Control and Prevention, the American Academy of Pediatrics, the Immunization Action Coalition, the Autism Science Foundation, Parents of Kids with Infectious Diseases, the National Meningitis Association, and Meningitis Angels, among others, created websites and distributed educational materials about the importance of vaccines. Researchers performed dozens of studies showing that MMR didn’t increase the risk of autism and that the trace quantities of mercury in vaccines weren’t harmful. Indeed, Andrew Wakefield’s paper was later retracted when he was found to have misrepresented clinical information.

Nonetheless, as feared, the controversies surrounding MMR and thimerosal created a foothold for anti-vaccine groups.

 

During the following 15 years, organizations like the National Vaccine Information Center (formerly Dissatisfied Parents Together), Generation Rescue, Moms Against Mercury, and Safe Minds became the one-stop shop for mainstream media outlets interested in airing parents’ concerns about vaccines.

The results were predictable.

Influenced by thousands of television shows, radio programs, and newspaper articles, a critical number of parents stopped vaccinating their children. As a consequence, measles infections, which were eliminated from the United States by 2000, came roaring back. An outbreak starting in Disneyland in 2014 spread from California to 24 other states. Now hundreds of children whose parents have chosen not to vaccinate them are infected with measles every year. Many are hospitalized. When hundreds become thousands, children again will start dying from measles.

But the tide is turning. Mainstream media, in the face of overwhelming scientific evidence supporting the safety of vaccines, realizes that there aren’t two sides to this story. Also, nothing educates like outbreaks.

Although marginalized, activists haven’t given up, turning their attention from mainstream media to social media, where their misinformation continues to cause harm. It is here that the anti-vaccine groups have thrived. Anti-vaccine blogs, websites, books, live streamings, podcasts, chat rooms, and Facebook pages dominate the landscape.

Recently, and surprisingly, social media outlets have started to push back. Pinterest now bars searches for vaccine content. YouTube no longer allows anti-vaccine groups to monetize their videos with ads. Facebook fact-checks health articles to determine which will appear less prominently in news feeds. And Amazon has started removing anti-vaccine documentaries from its video streaming service.

In response, anti-vaccine groups have cried foul, arguing that these actions represent an abridgment of their First Amendment right to free speech. The law, however, has historically set limits on that right. In 1919, Supreme Court Justice Oliver Wendell Holmes Jr., in Schenck v. United States, reasoned that free speech did not extend to “falsely shouting fire in a crowded movie theater causing a panic.” Holmes argued that to do so might cause people to be hurt or killed while running for the exits. The same is true here. By unnecessarily scaring parents, hundreds of children are getting trampled every year.

 

To their credit, several prominent social media sites are no longer waiting for children to die from preventable infections before silencing those doing the shouting.

Paul A. Offit, M.D., is director of the Vaccine Education Center at Children’s Hospital of Philadelphia and a professor of pediatrics at the Perelman School of Medicine at the University of Pennsylvania. He also is a member of the Inquirer’s Health Advisory Panel.

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