Business Innovation

How do you redefine a brand after 25 years? American Dance Institute confronted this to give fresh new meaning to their brand. They found the Untold Story.

we shifted from competing over the existing customers of the industry – that is, the large accounts the industry typically fights over – and now focus on small and mid-size companies, the once-noncustomers of the industry.

How can marketers fuel innovation when the corporate culture holds fast to the past? Answers from Yammer.

I hope you've been enjoying our new feature at BayBusinessHelp.com called “Featured Podcast of the Week”. With so many podcasts that are out there these days, I thought I’d make it easier for you t...

A former Gates Foundation CFO and a founder of a nonprofit accelerator talk about the need for more financial rigor in impact investing.

Just because you can collect a lot of information about your health doesn't mean that you can easily make sense of it. How do you connect the dots betwee

Companies often ask themselves why their innovation efforts seem to produce so few truly game-changing ideas. Why are they mostly getting only lukewarm suggestions for incremental improvements rather than radical new concepts for revolutionizing their industries? How can an organization get dramatically better at generating big, breakthrough ideas?

Kate Eriksson explores at how businesses can turn predicted digital and industry 'disruption' trends into opportunities for innovation.

Professors at INSEAD believe Blue Ocean Strategy - a way of trying to create new demand for a company - is a robust approach that works. Just look at Apple and the iPod they say.

Not all innovation is the same. What is the difference between a fully automated warehouse and public transport system based on hydrogen fuel cell technology? In order to explain a distinction is made between innovation forwards and innovation backwards.

Innovators need to be well-rounded professionals with a very specific set of characteristics.