Business Communication 2.0: Social Media and Digital Communication

Your students are going to enter a workplace where AI isn't just a buzzword—it's a daily reality. How prepared are your students to leverage AI while maintaining the human touch that business communication demands?

Let me explain something that is quite remarkable: The new edition of Business Communication Today, 16th Edition, by Bovee and Thill, doesn't just acknowledge this challenge—it embraces it.

Chapter 7 seamlessly integrates AI throughout its coverage of digital media, providing your students with both the traditional foundations they need and the cutting-edge tools they'll use tomorrow.

Did you know that many companies are seeing up to 30% improvement in communication efficiency when they properly integrate AI tools with traditional business communication practices?

Now, you might be wondering: "Does this emphasis on AI overshadow the fundamental communication principles?" Absolutely not. The chapter carefully balances innovation with tradition, ensuring students master the timeless skills while gaining confidence with emerging tools.

The end-of-chapter material offers comprehensive learning tools, including knowledge tests, skill-building exercises, and real-world cases. Students strengthen understanding through practice, while instructors gain ready-made assessment options and flexible activities for deepening student engagement.

Your students are heading into a workplace where AI isn't optional—it's essential. Isn't it about time you give your students this competitive advantage?

Chapter 7 of Business Communication Today, 16th Edition, by Bovee and Thill. Order an examination copy today and just imagine the possibilities you and your students can experience with this exciting new edition. Prefer contacting your local Pearson Rep to request examination copies?If so, use this Rep Locator

TikTok has emerged as a powerful platform for business communication.​

Optimize your teaching of social media.

In the evolving landscape of communication, AI is no longer a disruptive force, but a collaborative catalyst. 

Imagine a fresh approach to equipping students for social media's AI transformation. Here's the stunning revelation: Today, over 80% of companies will use AI in their social media strategies.

But here's what makes this truly remarkable - Chapter 8 of Business Communication Today, 16th Edition, transforms this challenge into an opportunity.

I'm excited to walk you through how this chapter redefines everything we thought we knew about teaching social media. The breakthrough came when we realized students need both AI fluency and human authenticity to succeed.

The real magic happens when students learn to see AI not as a replacement for human creativity, but as a powerful tool to enhance it.

Imagine the possibilities when your students enter the workforce fully equipped for this new era. This isn't just another textbook chapter - it's the missing piece of the puzzle in modern business communication education. Ready to revolutionize how you teach social media?

Order an examination copy of Business Communication Today, 16th Edition, by Bovee and Thill. Unlock our powerful new approach to guiding your students toward career success.

In the digital age, business communication is undergoing a radical transformation, driven by an unlikely force: internet memes. These bite-sized, shareable pieces of content have evolved from simple jokes to powerful tools for conveying complex ideas, building brand identity, and connecting with audiences in ways traditional methods never could.

Can AI become your personalized productivity partner? Find out here..

"This article highlights 20 technology trends that point to an exciting, chaotic, complex 2020.