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David Meerman Scott was recently in Belize for the Marketing Summit. The impacts of social media were a big part of the seminar. Much of the information shared, when thought about, is quite obvious, but putting it into play can be tricky.
"This is the message David Meerman Scott espoused in Belize and during his speaking engagements and marketing seminars worldwide. 'Communication is evolving, technology is evolving and we must also evolve,' he told the Belize summit audience before explaining the concept of 'real time' marketing. While traditional marketing often involves carefully constructed, often costly campaigns, the real time model encourages businesses to be responsive and use up-to-the-minute engagement with their audience. 'It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance,' Mr Scott stressed."
