Your new post is loading...
Remember last year when the BTB offered the Breaking Bad stars a trip to Belize when they'd mentioned it in the show? They won some awards because of it. It was well done.
"The Belize Tourism Board with Olson Engage took home Best in Show honors for its 'Breaking Bad’s Trip to Belize' campaign at the In2 SABRE Awards at the Four Seasons San Francisco last week. The campaign — which also won in for marketing buzz and digital influence — took home best in show for turning a potential negative into a memorable, remarkable opportunity. Earlier this year, the hit AMC show 'Breaking Bad' used the phrase taking a 'trip to Belize' as a euphemism for killing someone. Following this, the Belize Tourism Board showed its sense of humor in a series of light-hearted tweets directed at the show’s actors and TV influencers. The team also partnered with the New York Times for an exclusive story inviting the cast of 'Breaking Bad' on a free vacation to Belize."
